Manage new product rollouts to customers and staff - SLS develops and maintains its own proprietary customer web portal with new functionality and features being added. New features and functionality will be highlighted with video presentations and marketed to customers and training provided to staff on new products. Booking and coordinating of trade shows including promotional items, marketing materials, exhibit displays, travel and accommodations and trade show sponsorships. Maintain social media and online reviews through Google and other related platforms. Expand social media presence through our Youtube channel and produce videos on industry related subjects and related SLS services. Update and maintain web content across the SLS and other related websites. This includes posting of special announcements, updating and changing content and provide input on design and content. Manage communication to clients and staff including updating phone system messaging, email, website and other forms of communication. Manage other public relations related items such as features in publications and development of cross promotions with other vendors.

Developed and executed the overall marketing strategy for a global company providing equipment management and capital recovery solutions to leaders in technology, finance, and industry. Close collaboration with sales and senior leadership to develop processes for continuous lead/pipeline development, branding, managing all public facing marketing assets and marketing vendors on SEO, paid media, PR, events, and other key activities to enable the organization to achieve its growth goals.

Responsible for the development and implementation of marketing promotions and materials. Provides a broad range of communication materials and performs research/survey projects as assigned by the VP Marketing. Provides support to all Marketing Department activities. Works closely with staff at all current and future branches to support the marketing effort for the entire organization. Assists in carrying out the marketing plan by providing support for all department activities. Produces marketing materials, forms, and applications in-house (desktop publishing). Provides departmental guidance and employee goal-setting. Evaluates and counsels employee(s) regarding performance in a timely manner. Performs copy writing projects, such as newsletter articles, press releases, statement messages, memos, and other related projects. Manages various Social Media sites. Assists in the production and implementation of numerous marketing promotions and materials, including tracking and monitoring results and working with vendors. Develop and direct advertising and sales literature directly or through advertising agencies and outside vendors. Assists in organizing special events, such as the annual meeting, and other related events.

The primary duties of this position is to plan, direct, and control the marketing and communications function of the credit union -- including design and production of marketing materials and including electronic delivery systems, establishing campaign management and tracking systems, calculating and reporting ROMI, recommending promotional activities, planning marketing strategies, drafting the Marketing Plan, and managing the Marketing Budget. Additionally, the position has the responsibility of setting the direction and managing functions such as special events and internal staff communication. Other responsibilities include ensuring copy approval from department managers, identify/cull target audiences for direct mail pieces, direct the writing and design for ads for media, coordinating mortgage relationship in the real estate community, developing our Partnership Points program, and assisting in merger functions. Helped transition new members from mergers. Worked to get press coverage for community events and manage content for individual segments. Created campaigns using A-B testing, targeting and behavioral marketing strategies.

As a Technology and Marketing Manager for one of the largest real estate franchises in Southern California, I developed key media strategies to enhance the company’s presence online and offline. First established the company’s first mobile app for the iPhone and iPad from the ground up, working hand in hand with developers. Then, implemented online and Social Media strategies to enhance the company’s profile. Created campaigns and content that targeted market segments in Facebook, Twitter, Linked In, Flickr, and Youtube, as well as other real estate related social networking sites (Active Rain, Tulia, Zillow, etc.). Analyzed and tracked results using Google Analytics, and reported it’s results to the management team. Recognizing the power of internet video, Ryan helped create the company's first Youtube channel, where agents upload videos of their listings and other real estate content. As a graphic designer, he also helped establish the standards of the company's new brand. Ryan also led the creation of Hall & Chambers works, the company's first company-wide intranet platform that streamlined real estate agent's CRM, CMA, calendar, database, and communications. Managed the company's email marketing and communication system using Mailchimp, Constant Contact, Gmail, Google Drive, and Facebook.

Helped lead and create strategies for the i-Tech Multilple Listing Service. Implemented software updates and development, and acted as a liaison to programmers. Monitored software design, error tracking, testing, and verification throughout the MLS development life cycle. Worked with various committees to execute software and policy applications for a user base of 6,000 real estate professionals. Wrote and managed MLS education and training procedures. Went to various real estate offices to provide industry updates. Created a social network presence, using Facebook, Twitter, Flickr, and Youtube, for the association to enhance communication to it’s members.