Academic Fraternity for Lifestyle Design and Social Activism ~ a community of care for students learning to harness their talents while engaging with the professional world of fashion.-Collaborate with colleagues to implement policies and develop improvements.-Cross functional meetings with professional/student officers to decide on organizational strategies.-Act as the point of contact between members/followers and the executive leadership team.-Analyze academic fraternity positioning and distill insights.-Evaluate and motivate chapter performance and individual student member performances.-Respond promptly to student inquiries and those from internal/external stakeholders.-Coordinate and inform on PR initiatives including recruitment activities and social media events.-Develop student, academic, and professional relationships as an integral part of the team.-Assist founder with communication strategies and campaigns to enhance brand visibility.-Social media monitoring and tracking.-Working knowledge of current fashion trends.

• Develop creative assets for marketing activities including copywriting and social media posts.• Organize and prepare line sheets, samples, and materials for sales presentations.• Set up and conduct in-person and virtual showroom meetings with buyers in the New York Showroom.• Complete competitive market research; and present ideas in an organized and comprehensive manner.• Work closely with the product development, production, and sourcing departments.• Maintain detailed account recaps.

• Daily meetings with the CEO/Head Designer to facilitate the label’s operations.• Consulted and managed a brand redesign that included graphic elements and marketing assets.• Directed project management initiatives from development through implementation.• Managed overall communications and deadlines for creative, marketing, and administrative projects.• Developed copywriting for print advertisement and marketing assets.

Associate Designer: Women’s Outerwear, Sportswear, Home Furnishings:• Designed styles through the development of technical packages for our overseas factories.• Provided copy to QVC corporate for on-air/online product commentary and product manuals.• Coined names for products purchased by senior QVC and HSN buyers.• Proofread copy and edited marketing layouts for clients from QVC Canada. • Updated line sheets with fabric, color and trim information per requests from buyers and management.• Bi-monthly sales presentations to QVC buyers and on-air talent. • Participate in weekly cross-divisional production meetings.

• Developed seasonal collections that reflected relevant trends per each label’s aesthetic. • Created samples through technical pack creation provided to overseas factories.• Led sales presentations with buyers introducing collections and trend forecasts.