Ryan Ketter, Cdmp, Pcm® Email & Phone Number

Merge of ElderCounsel, LLC and WealthCounsel, LLC• Create emails and automated email campaigns in HubSpot• Perform data analysis and report campaign performance utilizing Google Analytics and Facebook Pixel• Digital tactics provided a 52% increase in lead generation YOY• Develop and optimize campaigns with over 70% of closed sales originating from digital advertising• Provide expertise in Search Engine Optimization (SEO) technical implementation and optimization such as site audits, keyword research, keyword mapping, and Google Ads Manager • Graphic design using Adobe Photoshop, InDesign, and Illustrator to help create ad spots, graphics for landing pages, lead generation, emails, and social media• Manage and increase engagement with social media profiles on Twitter, Facebook, Instagram, and LinkedIn• Maintain and update website content on websites• Identify trends and insights and help optimize spend/performance on campaigns• Create landing pages and track performance• Manage lead nurturing campaigns and corresponding workflows for sales and account management • Create pre/post strategies and execute marketing plans

• Performed data analysis and report campaign performance utilizing Google Analytics and Facebook Pixel• Created email campaigns in HubSpot targeted to specific audiences• Digital tactics provided a 42% increase in lead generation YOY• Developed and optimized campaigns with 69% of closed sales originating from digital advertising• Provided expertise in Search Engine Optimization (SEO) technical implementation and optimization such as site audits, keyword research, keyword mapping, and Google Ads • Managed and increased engagement with social media profiles on Twitter, Facebook, Instagram, and LinkedIn• Maintained and updated website content on websites cms• Identified trends and insights to help optimize spend/performance on campaigns• Created landing pages and tracked performance• Created lead nurturing campaigns and corresponding workflows for sales and account management • Graphic design to help create ad spots, graphics for landing pages, emails, and social media• Created pre/post strategies and execute marketing plans

Madison, Wisconsin Area

• Coordinated and collaborated with marketing team members to integrate messaging across digital and traditional channels, while executing in alignment with the division and company goals• Administered for the website content management system (CMS), implementing content management strategies reducing issues by 54%• Trafficked and disseminated digital advertising content across appropriate channels with a budget of $1.5M annually• Collaborated with Marketing and Internet Services teams to generate A/B and multivariate testing plans across all digital channels, execute those strategies• Managed the organization’s search engine optimization (SEO) strategy, making sure web content is found by consumers who are looking for financial services, information, and solutions leading to a 27% YOY for organic search volume• Executed paid social media campaigns, across all platforms and networks carrying out key objectives and developing strategies to meet them• Managed the Salesforce Marketing Cloud email automation platform, reaching consumers who are looking for financial services, information, and solutions• Collaborated within design, storytelling, and brand teams to align written and visual content, such as ad landing pages, paid social media content, videos, infographics, and web content, to achieve brand and market position• Recommended process improvements for the process of planning, executing, and evaluating integrated campaigns• Prepared and presented digestible paid digital KPI reports and competitor/market analysis to management

Waunakee, Wisconsin

• Developed and managed digital marketing communication plans. This included: website CMS, email automation, SEM, PPC advertising, metadata, SEO, online analytics, social media marketing, Adobe graphic design, video integration, and keyword research• Built a training program for distributors on NORD products to grow sales• Created digital solutions that improve product launch and trade show marketing success working with engineering, training, marketing, and sales• Wrote and edited digital content and press releases• Set and met digital marketing project deadlines• Provided monthly analytics reports• Contributed to improving teamwork, workplace processes, and results

Madison, Wisconsin Area

• Executed paid search, display and social ad strategies for healthcare providers• Built & structured over 35 digital marketing accounts across Google Ads, Bing, and Facebook Campaigns• Optimized campaign performance via Google Ads, Bing Adcenter, Facebook, and emerging networks• Campaign optimization led to a 286% increase in new patients• Developed a social media marketing strategy that led to record growth• Provided accurate campaign reporting and analysis using analytics and call tracking metrics• Provided campaign performance insight through standard and ad hoc reporting• Setup & Troubleshoot tracking needs• Performed keyword research and opportunity analysis• Performed market research & behavioral opportunity research• Performed competitive research• Supported Marketing Advisers for client review meetings

Madison, Wisconsin Area

Since 1956, Ben Meadows has been supplying foresters and engineers offering the finest equipment available for natural resources professionals. "You can depend on Ben," is as true for the company today as it was in 1956. We'll continue to provide you with better availability, greater selection, and outstanding service.

Madison, Wisconsin Area

Gempler's is the authority in commercial-grade outdoor work supplies carrying more than 42,000 hand-picked products spanning safety, workwear, footwear, pest management, horticulture, shop supplies and tires. We pride ourselves on offering everything from the daily necessities to the hard to find products.

Waunakee, Wi

NORD Drivesystems is one of the world's leading manufacturers of drive technology for mechanical and electronic solutions. The range of products includes constant speed reducers, electric motors, industrial gear units, motor starters and AC Vector drives for decentralized control.NORD has become well established in the power transmission industry and grown to global proportions on the strength of product performance, superior customer service, and intelligent drive solutions.

Adams, Wi

• Used logistics to transport freight via rail line• Inspected equipment to ensure safety and efficient travel• Communicated travel information to train dispatcher while in route

Cross Plains, Wi

• Maintained client portfolios• Generated quotes for prospective clients• Communicated with prospective clients regarding coverage options• Investigated claims by current clients• Communicated efficiently to establish successful customer service• Maintained Customer records • Reassured customer satisfaction after claim occurred

Waunakee, Wisconsin Area

• Worked effectively as a team to meet strict project deadlines and customer demands• Problem solved creatively to address the unexpected• Reassured clients about landscape choices to promote customer satisfaction

Madison, Wisconsin Area

• Created product blogs to achieve awareness for users• Managed sport shows, trade shows, and exhibitions• Presented at sport shows, trade shows and exhibitions to generate customer interaction• Sales and customer support to establish satisfaction• Customer engagement through organic product awareness• Product documentation to help users ensure satisfaction• Monitored web activity with Google Analytics• Collaborated with design team to develop new ideas for website and apps

Madison, Wisconsin Area

• Exposure to enforcement duties of a Conservation Warden • Communication with various staff members and departments • Promoted wise and ethical use of Wisconsin’s natural resources

Madison, Wisconsin Area

• Provided electrical maintenance for 9 buildings; plan and prioritize daily work plan• Communicated with students and employees then update supervisor • Designed excel database to track maintenance information for planning purposes

Madison, Wisconsin Area

• Created subs and provided customer service, on daily basis• Organized product displays and conducted food samplings to appeal to customers• Performed routine inspections and cleanings to ensure quality and meet safety regulations

Madison, Wisconsin Area

• Organized product to create efficiency• Managed strict machinery data • Operated in fast paced environment

Bachelor Of Science - Bs, Business Management, Marketing, And Related Support Services

Education record

Activities and Societies: Digital Marketing - CDMP and PCM Credentials, Marketing Google Analytics, PPC, SEO, Email Marketing, Brand.

Bachelor Of Science - Bs, Marketing