As Senior Product Manager, I founded our Product Development team and led the end-to-end development of our core product from 0 to 1, overseeing everything from strategy to launch. I successfully delivered an MVP pilot, conducted a TAM analysis to inform growth opportunities, and presented key updates to advisors and investors. Additionally, I defined product-led growth metrics that optimized user acquisition and engagement.

As a Product Manager at Checkfront, I led three key portfolios: Growth (PLG), Booking System, and Operator Experience (Next-Gen). In each role, I focused on driving meaningful outcomes by aligning cross-functional teams and delivering solutions that improved both user experience and business performance.In 𝗚𝗿𝗼𝘄𝘁𝗵 (𝗣𝗟𝗚), I spearheaded initiatives designed to increase user acquisition, activation, and retention. By optimizing the onboarding flow, introducing new product tours, and leveraging data-driven insights, I successfully boosted activation rates by 47% and upgrade rates by 35%. My work included redesigning the login and onboarding experiences, developing email nurture campaigns, and implementing interactive setup guides—resulting in more intuitive user journeys and stronger long-term engagement.As the 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗕𝗼𝗼𝗸𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺, Checkfront’s core offering, I focused on solving critical user pain points. Working closely with design, development, and key stakeholders, I delivered new features that simplified complex workflows and improved overall functionality. My ability to translate user insights into actionable work helped elevate customer satisfaction and drive increased bookings. I took ownership of high-impact projects, such as a user migration strategy and memberships.Later, I led the 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗡𝗲𝘅𝘁-𝗚𝗲𝗻) portfolio, overseeing the complete redesign of the operator workspace during a pivotal merger. My objective was to enhance usability and operational efficiency by streamlining core workflows and improving the user experience. Collaborating with operators and cross-functional teams, I ensured that our workspace redesign aligned with both user needs and strategic business goals. By implementing user-centered design principles, we reduced friction in daily operations by up to 25%, enabling operators to manage bookings and sessions more effectively.

As a Product Specialist at Checkfront, I collaborated with cross-functional teams to define product requirements and specifications, conducting extensive market research and analysis to develop a deep understanding of our customers' needs and trends. With my deep product knowledge, I developed a 90-day program to train and onboard all of our new product team including product managers, product designers, and product directors. Additionally, I played a key role in planning and launching our new platform to general availability and created a user migration plan for over 4000 users.

As a Training Manager on Checkfront's support team, I developed and led comprehensive training programs for the entire company. I was responsible for training employees and providing ongoing coaching and support. I led a successful beta program for the release of a new platform and was passionate about developing effective training strategies that supported business growth and customer satisfaction.

As the Training Lead for Customer Support at Checkfront, I empowered the team by providing them with the necessary knowledge and skills to provide exceptional service to our customers. I collaborated with subject matter experts to develop and implement engaging and effective training programs. Through ongoing feedback and evaluation, I identified areas for improvement and encouraged a culture of continuous learning and development within the team.

As a UX Designer at Dynamic Solutions, I created wireframes and prototypes that represented user-centric design flows and interactions. Working closely with a small team, I rapidly iterated on concepts and used industry-standard tools like Figma, Sketch, Adobe XD, and Invision to articulate ideas.