Elite Competitions Ltd is a multi-million-pound Online Competitions Company. I am solely responsible for all Marketing activities with a focus on customer acquisition, retention, and maximising revenue.I work directly with the MD to ensure we are driving growth and reaching our business goals. I have listed some of my key job roles below.• Responsible for planning and maintaining Elite Competitions email and SMS strategy via Klaviyo. I coordinate the entire process of email and SMS campaigns – from briefing copy and design to building, testing and deployment.• Creating and managing Customer Acquisition which has seen over a 100% increase since I started my role.• Measuring campaign impact and reporting to Directors on a regular basis.• Overseeing a 7-figure marketing budget with regular reporting to Directors.• Producing regular reporting on activity to demonstrate attribution, results, and returns, and use results for continuous improvement in the efficiency of marketing spending.• Manging third party agencies for paid ads, SEO, graphic design, content and more. Regular calls, developing our marketing strategy and reporting on recent results.• Managing all organic social media which has resulted in a 25% increase in revenue over the last 12 months.• Suggesting key changes to the website to help with usability and conversion rate. I’m most proud of a particular feature which now generates over £5,000 a week in additional revenue.• Raising brand awareness via a multi-channel approach, covering email marketing, digital advertising, OOH advertising and content marketing.• Working collaboratively with other businesses to increase customer acquisition.• Developing strategic relationships with media partners to drive targeted and effective earned and paid opportunities.• Conducting regular market/customer research to identify new customer/product opportunities.• Managing a team of three content creators.• Managing various marketing agencies.

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Working with a website design agency I successfully delivered a project to create a new website within budget. The website was used to help drive new business leads. www.parkerinternational.co.uk.My marketing involvement with the business was limited due to the business being at total capacity for clients and my expertise was required across other companies under the same ownership.

• Liaising with external agencies to produce marketing materials such as flyers, email newsletters and magazine adverts, uniforms & business cards.• Maintaining and updating company websites via WordPress and managing relationships with third-party developers for more advanced work.• Managing social media channels, from creating content to writing posts and reporting on performance. Increasing followers on some accounts by over 50%.• Creation of email campaigns that have generated £10,000+ revenue over 12 months whilst also increasing the mailing list by 100%.• Building annual marketing plans and content calendars with key metrics to measure success.• Managing in house photography and videography from beginning to end, sourcing equipment, props, cooking and editing shots.• Graphic design work via Canva.• Building and managing relationships with external brands and influencers/content creators.• Work closely with company directors and the rest of the team to improve every aspect of our marketing activities.• Assisting with the launch and implementation of our presence on Amazon, working with a consultant to help generate £100,000+ revenue over 12 months.• Assisting with the implementation of new products, building relationships, marketing launch campaigns and any other support required.• Supporting business development activities by taking part in new business pitches and the development of proposals. Identifying potential suppliers, visiting, and meeting existing suppliers, building and maintaining relationships.• Improving SEO to increase organic search results, whilst occasionally implementing Google Ad campaigns to support our goals.

• Liaising with external agencies to produce marketing materials such as flyers, email newsletters and magazine adverts, uniforms & business cards.• Maintaining and updating company websites via WordPress and managing relationships with third-party developers for more advanced work.• Managing social media channels, from creating content to writing posts and reporting on performance. Increasing followers on some accounts by over 50%.• Building annual marketing plans and content calendars with key metrics to measure success.• Managing in-house photography and videography from beginning to end, sourcing equipment, props, cooking, and editing shots.• Graphic design work via Canva.• Building and managing relationships with external brands and influencers/content creators.• Work closely with company directors and the rest of the team to improve every aspect of our marketing activities.• Assisting with the implementation of new products, building relationships, marketing launch campaigns and any other support required.

Contributing to the development of partner communications campaigns around priority policies, using partner channels and influence to maximise reach and impact. Maintaining, trusting and synergistic relationships, ensuring open dialogue and access to company-owned and earned channels including digital. Managing day-to-day engagement with key external groups, gathering intelligence about their activities and issues and ensuring these are fed into campaign planning. Delivering integrated communications plans which maximise all channels. Carrying out evaluations to track the impact and success of communications activities, ensuring feedback and results are captured into future planning. Work on other projects according to business needs and to manage regular events.Handling press queries from national and local media on all Environment Agency issues, including flooding, regulated industry, land and water pollution.Working in partnership with Defra nationally, as well as local authorities and agencies, and policy and operational teams to advise on and develop proactive communications strategies that deliver maximum impact locally.Managing all social media channels, including key updates with threats to life.

This is a role that I covered on a temporary basis for 6 months. AFC Fylde and Tangerine Holdings are under the same ownership so following this opportunity I went back to my original role as Social and Content Associate.Whilst looking after the role I was in charge of raising the profile of all areas of AFC Fylde including First Team, Academy and Community Foundation by assisting in the smooth running of all media operations through the facilitation of and attendance at senior staff meetings, answering of queries from various media organisations, and the management and production of relevant marketing materials including the match day programme, websites and social media.The role provided a great opportunity as I found myself announcing 11 new signings, interviewing players/management and creating programme content. As well as this I directed a photoshoot and successfully launched the 2018/19 home shirt.Other responsibilities included organising and producing all materials for the AFC Fylde website and social media, such as interviews, latest reports and marketing. Liaising with other clubs, the National League, BT Sports and other media organisations accordingly.

Working independently, I was responsible for managing the social media accounts across multiple brands. The brands range from agricultural products to the hospitality industry and the include the following VetPlus, Carr & Day & Martin, Agri-Lloyd, Lytham St George’s Day Festival, Milano's Restaurant, Bradleys Sports Bar, Churchill's Function Suites and when required I also offered assistance for AFC Fylde.I kept at the forefront of social trends, with an eye for excellent copy to help set the tone for how Tangerine Holdings communicates with its different customers. I worked very closely with each individual business and created social media strategies to help each company develop and reach a larger audience via social media.My role was very diverse and demanding. One day I could have be running a live football match commentary on Twitter for AFC Fylde and the next day I could be photographing horses in a field for Carr & Day & Martin. This could make make my role very difficult which is why I paid exceptional attention to detail with each individual post to make sure I was consistent with each brand.

As part of a brand new team, I was responsible for handling customer service issues from beginning to end via Facebook and Twitter. As a point of contact for queries and feedback across social media, I handled customer problems in a public forum, including the company’s most serious and sensitive issues.Due to the nature of the role, it was crucial I communicated in a customer-friendly, conversational, yet professional manner. After six months in the role, I began to take on a Community Management role the main priority of this role was to respond to customer engagement whilst reflecting the company's marketing strategy. I thrived in this role and some of my work was picked up by some of the company's Senior Management.As well as this I was also tasked with communicating the team's success stories and created weekly blogs that were then added to the businesses internal social media platform 'Workplace'. This work was crucial and helped keep our teams success at the forefront of the business.As the team developed so did I and it wasn't long until my hard work was rewarded as I was selected as just one of 12 Nominated Social Learning Champions across the whole business. My main goal was to assist with a brands transition, this involved creating 11 video vlogs for internal use to highlight the changes in the business.Another unique opportunity soon arose and I was invited to London to take part in a video photoshoot. The main aim of the day was to highlight the benefits of working for Dixons Carphone and the results were added to the company's career website and are still there today.It was a great experience working for Dixons Carphone. Unfortunately, due to the location, promotion opportunities were limited to their Head Office in London and relocation wasn't an option. I was extremely keen to move into a marketing role and couldn't refuse the chance to work in my next role as Social & Content Associate.

My role was managing claims for Tax Credits benefits by applying complex rules and legislation to determine entitlement.I worked in Pre-payment Intervention (PPI) for Tax Credits & Benefits Identifying incorrect Tax Credit claims at the pre-award stage. I would check each claim thoroughly making note of all important details, I would then cross reference my checks with various government systems ensuring the information provided is correct. If I felt there were some inaccuracies I would contact the applicant via letter in a clear and understanding manner requesting more information. Once received I would log the information on a case file and make relevant photocopies then contact the claimant by telephone advising what information I need to see for their claim to progress or make my decision and accept or reject their claim.Following this, I would return all documents to the claimant with a clear and understanding explanation of how I have come to my decision. Occasionally I may come across a complex case where I would discuss the details with colleagues, this helped share knowledge and can confirm the correct decision was made.I could have up to 50 claims open at any one time with each letter containing my direct telephone number so I was always available to offer advice. Once my case had been closed I would ensure all files were stored correctly, they were filed electronically in the monthly central file and any other papers were stored in alphabetical order in a monthly box file within locked storage in our office. It is essential this process is done as the files contain sensitive information. This was a very testing role due to the sensitive work and I would often come under a lot of pressure from applicants claiming hardship.Despite the interest and diversity of the role, I found my passion was within the Media and Marketing industry and quickly looked to enter into this sector.

My main role was to respond to communications from guests, travel agents, and referral networks concerning reservations arriving by mail, telephone, fax, or through a central reservation system.I would create and maintain reservation records by date of arrival and alphabetical listing, prepare letters of confirmation and promptly process any cancellations and modifications.I also had a part in the creation and organisation of mailshots. Often left to create descriptive content, dealing with printers and ensuring all brochures were proofed before offering a hand in the dispatch process to over 20,000 people.Following two years in the role, I was promoted to Group Reservations Coordinator. This new challenge involved dealing with various Tour Operators from around the world. The bookings would involve over 100 people which I would single handily manage from beginning to end taking note of any requests and ensuring they were met. I thrived in this role and realised my skills for attention to detail.Added to this role was the task of managing the company's Loyalty System, this was a difficult task on a very old system and comprised of adding loyalty points and sending monetary vouchers when necessary. Attention to detail was once again crucial as any mistake could create customers to receive undeserved vouchers of up to £500.00

This was a part-time role alongside full-time employment. My time management was crucial and a huge part of my success within the role.This home-based role involved working for the popular game console game FIFA. I was a Data Editor for Fleetwood Town during the production of FIFA 13/14 and 14/15. This role involved updating their online data on weekly basis, checking for database errors, collecting and providing EA with various types of data as well as maintaining regular weekly contact.