Ryan Light Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

• Responsible for the implementation and integration of Wrike as a project management platform for marketing and creative teams, resulting in improved campaign efficiency and data accuracy.• Collaborate with cross-functional teams to define project requirements, timelines, and deliverables, ensuring seamless execution of marketing initiatives.• Assist in the implementation of a new agile creative process by leading process trainings, gathering feedback, resolving issues and improving the structural setup within Wrike. • Train marketing teams on new processes and Wrike features by leading weekly office hours and creating process documentation.• Create dashboards and project reporting for various teams on workloads, campaign production data and performance, enabling data-driven visibility and decision making. • Achievements include: rolling out a brand new event tracking system for brand experience team, implementation of a brand partnership contract tracking table, supporting rollout of a new end to end creative and marketing process.

Austin, Texas, United States

• Onboard new clients by constructing and managing digital marketing programs as they join the agency. • Own aspects of daily project management for internal and external teams. Responsible for maintaining project boards, updating status documents and creating process documentation.• Coordinate media execution of paid social media campaigns for the first 90 to 120 days of the client-agency relationship before transitioning to permanent team within the agency.• Manage multimillion dollar media budgets on a monthly basis to maximize client goals.• Audit client's paid media accounts and identify areas of opportunity to form long-term marketing strategy as the client launches with the agency.• Participate in various client-facing discussions with global businesses in diverse industries.• Lead aspects of the transition from the internal onboarding team to the permanent client team through trainings and detailed account summaries.

Austin, Texas, United States

• Built ads in Facebook, Instagram, Snapchat, TikTok and other social media platforms on a dailybasis while also providing support in SEM projects when needed. • Routinely gathered marketing performance data and formed insights that contribute to short and long-term strategy.

• Leadership and industry training at a global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans.• Four month rotation program for college graduates that subsequently lead to a full-time placement within the agency.• Successfully completed rigorous rotations in digital marketing channels such as Paid Social, Paid Search, SEO, Programmatic Display and Brand Media.

Greater Pittsburgh Area

• Researched the industry and market to provide functional solutions for expanding digital reach.• Analyzed and reported performance data to create new digital advertisement campaigns.• Designed, wrote and edited daily social media content and blogs, using various platforms such as Agorapulse and WordPress.

Greater Philadelphia Area

• Managed incomplete underwriting requirements for clients in order to streamline sales process.• Created detailed client reports that summarize unique investment and insurance policies.• Collaborated with employees in several departments to plan and reach sales and marketing goals.

Pittsburgh, Pennsylvania

• Updated and improved key client information in the company database to increase potential sales.• Independently established priorities for tasks to satisfy fast moving correspondence deadlines. • Managed and documented various financial transactions for the operations department.

Buenos Aires, Argentina

• Consulted with large multinational corporations to implement sustainable business practices.• Coordinated with groups in impoverished areas to market re-used appliances in their community.• Collaborated and communicated with local Argentine nonprofits to learn sustainable processes.

Oaks, Pennsylvania

• Independently managed and maintained the merchandising plan at high volume Lowe’s Garden Center.• Acted as a liaison between local Lowe’s management and Plant Essentials management.

Greater Philadelphia Area

Bachelor Of Science In Business Administration - Bsba, Marketing

Certificate in International Business

International Business

Spring Semester- University of Pittsburgh Global Business Institute