Ryan Light Email & Phone Number

Austin, TX, US

• Responsible for the implementation and integration of Wrike as a project management platform for marketing and creative teams, resulting in improved campaign efficiency and data accuracy.
• Collaborate with cross-functional teams to define project requirements, timelines, and deliverables, ensuring seamless execution of marketing initiatives.
• Assist in the implementation of a new agile creative process by leading process trainings, gathering feedback, resolving issues and improving the structural setup within Wrike.
• Train marketing teams on new processes and Wrike features by leading weekly office hours and creating process documentation.
• Create dashboards and project reporting for various teams on workloads, campaign production data and performance, enabling data-driven visibility and decision making.
• Achievements include: rolling out a brand new event tracking system for brand experience team, implementation of a brand partnership contract tracking table, supporting rollout of a new end to end creative and.

Austin, Texas, United States

• Onboard new clients by constructing and managing digital marketing programs as they join the agency.
• Own aspects of daily project management for internal and external teams. Responsible for maintaining project boards, updating status documents and creating process documentation.
• Coordinate media execution of paid social media campaigns for the first 90 to 120 days of the client-agency relationship before transitioning to permanent team within the agency.
• Manage multimillion dollar media budgets on a monthly basis to maximize client goals.
• Audit client's paid media accounts and identify areas of opportunity to form long-term marketing strategy as the client launches with the agency.
• Participate in various client-facing discussions with global businesses in diverse industries.

Austin, Texas, United States

• Built ads in Facebook, Instagram, Snapchat, TikTok and other social media platforms on a dailybasis while also providing support in SEM projects when needed.
• Routinely gathered marketing performance data and formed insights that contribute to short and long-term strategy.

• Leadership and industry training at a global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans.
• Four month rotation program for college graduates that subsequently lead to a full-time placement within the agency.
• Successfully completed rigorous rotations in digital marketing channels such as Paid Social, Paid Search, SEO, Programmatic Display and Brand Media.

Greater Pittsburgh Area

• Researched the industry and market to provide functional solutions for expanding digital reach.
• Analyzed and reported performance data to create new digital advertisement campaigns.
• Designed, wrote and edited daily social media content and blogs, using various platforms such as Agorapulse and WordPress.

Greater Philadelphia Area

• Managed incomplete underwriting requirements for clients in order to streamline sales process.
• Created detailed client reports that summarize unique investment and insurance policies.
• Collaborated with employees in several departments to plan and reach sales and marketing goals.

Pittsburgh, Pennsylvania

• Updated and improved key client information in the company database to increase potential sales.
• Independently established priorities for tasks to satisfy fast moving correspondence deadlines.
• Managed and documented various financial transactions for the operations department.

Buenos Aires, Argentina

• Consulted with large multinational corporations to implement sustainable business practices.
• Coordinated with groups in impoverished areas to market re-used appliances in their community.
• Collaborated and communicated with local Argentine nonprofits to learn sustainable processes.

Oaks, Pennsylvania

• Independently managed and maintained the merchandising plan at high volume Lowe’s Garden Center.
• Acted as a liaison between local Lowe’s management and Plant Essentials management.

Greater Philadelphia Area

Bachelor Of Science In Business Administration - Bsba, Marketing

Certificate in International Business

International Business

Spring Semester- University of Pittsburgh Global Business Institute