Director Marketing Analytics
Greensboro/Winston-Salem, North Carolina Area
My role with Silvertone Analytics is awesome. As the Director of Marketing Analytics I get to collaborate with client CEOs, CMOs, VPs and other senior sales/marketing leadership to properly structure and analyze their marketing data. This includes pulling from such sources as Google Analytics, Facebook Analytics, customer databases, historical sales reports and other data to produce actionable insights to drive new marketing initiatives. Working in conjunction with the rest of the Silvertone team we hone in on a multi-dimensional analytics approach for each and every client, understanding how other areas of the business (sales, supply chain, competitive intelligence) impact future marketing strategies. Finally, I get to provide clients dashboard reports (leveraging tools like Google Data Studio and Tableau) along with interpreted insights and next steps in an executive summary. Providing information in this format helps extend the bandwidth of senior leadership while also allowing them to make informed data-driven decisions.