We love making businesses more efficient through marketing automation. Our team thrives on coming up with creative solutions for virtual relationships between consumers/businesses and brands. By working to perfect that one-to-one connection between you and your customers we’re able to build brand loyalty and advocacy in the digital age using the tools and knowledge we’ve acquired over the last decade in this space.

I have the privilege of being a board member with GRETA, an organization committed to promoting and growing tennis in Greensboro and the surrounding areas through partnerships with the parks and recreation department, schools, private tennis clubs, tennis professionals, children’s clubs, charities, the NCTA and the USTA. I'd be happy to tell you more if you have an interest.

Work with start-ups on their sales and marketing strategies: - Go to market strategies for new app launches- Design / UX recommendations- Connections to high impact resources in network- Selling startups to companies in network - Pitch presentation refinement- Digital marketing strategy

My role with Silvertone Analytics is awesome. As the Director of Marketing Analytics I get to collaborate with client CEOs, CMOs, VPs and other senior sales/marketing leadership to properly structure and analyze their marketing data. This includes pulling from such sources as Google Analytics, Facebook Analytics, customer databases, historical sales reports and other data to produce actionable insights to drive new marketing initiatives. Working in conjunction with the rest of the Silvertone team we hone in on a multi-dimensional analytics approach for each and every client, understanding how other areas of the business (sales, supply chain, competitive intelligence) impact future marketing strategies. Finally, I get to provide clients dashboard reports (leveraging tools like Google Data Studio and Tableau) along with interpreted insights and next steps in an executive summary. Providing information in this format helps extend the bandwidth of senior leadership while also allowing them to make informed data-driven decisions.

I love being the head marketing dude for this company. It is run by an amazing group of guys who simply love being in the outdoors and selling super high-quality products to other outdoor enthusiasts. Many of the products sold on the site aren't available at your local outdoor retailer and they offer unique new items each month at reduced prices and free shipping. Most of the time I just get out of the way and let the awesome products and enthusiastic founders market the company and it has worked out really well so far :) Check out more at www.islebox.com and make sure to subscribe to the newsletter for sweet deals, new blog posts and bonus boxes (like the National Parks Box) that come out for a limited time.

Manage marketing strategy for on-site page content optimization including restructuring pages for higher conversions, tweaking and writing landing pages that incorporate keyword rich (but still relevant) content, merchandising and financials. Provide direction to interns for article subjects and best SEO practices.

Develop and implement new marketing and design projects to optimize client website performance. Key services include: search engine optimization, pay per click management, analytics consultations, on-site conversion optimization, a/b testing and email newsletter and marketing automation. Summary of my role: Step 1. Benchmark current website and marketing communication performance.Step 2: Develop new goals and strategies. Step 3: Implement SEO, PPC, Design, Marketing Automation and other programs. Step 4: Gather data on new strategy performance. Step 5: Return to Step 1 and repeat.

Consult clients on strategic business decisions pertaining to their online store. Decisions include establishing effective marketing channels, setting monthly advertising budgets, using analytical tools like Google Analytics and CrazyEgg to determine which channels need further improvements as well as what functional, merchandising and design updates could be added to enhance their website.

Recorded visitor data. Maintained a tranquil environment. Ensured the safety of newborns and there mothers by validating any visitors entering or leaving the obstetrics unit.