Ryan Macgregor Email & Phone Number

London, Gb

• Strategic Leadership and Business Development: Built and nurtured the operations teams from the ground up: Client Strategy, Analytics, Creative Design. Formulated both short and long-term business strategies that yielded a remarkable 38% year-over-year increase in overall revenue• Executive Collaboration: Collaborated seamlessly with C-Suite executives, including the CRO, COO, VP of Product, and the President, to effectively manage and run the business• Operational Efficiency: Innovatively introduced process enhancements, resulting in a remarkable 25% boost in employee workflow efficiency, while significantly reducing operational costs• Service Model Creation: Designed and established a comprehensive service model for the business, complete with operational protocols such as SLAs, QBRs, reporting templates, sales collateral, RACI charts, training materials, onboarding manuals, and an interview handbook• Client Consultation and Strategy Development: Advised a diverse clientele, ranging from Forbes 400 companies to startups. Conducted deep consumer analysis utilizing search data to reveal invaluable insights, which were then transformed into actionable marketing strategies and presented as robust recommendations

Santa Barbara, California, Us

• Strategic Leadership and Team Building: Orchestrated the successful launch of a high-performing Global Customer Success team, consisting of eight skilled customer success managers across three continentso Pioneered the operationalization of the Customer Success department, implementing strategies to proactively reduce churn and unlock upsell opportunities• Process Optimization and Support Collateral Development: Streamlined core internal systems, including Salesforce, Jira, Zendesk, and Billing, resulting in significantly improved departmental workflow and efficiency• Contract Negotiation: Skillfully negotiated client contracts, including upsells, downsells, settlements, and collections terms, contributing to revenue growth• Financial Oversight: Managed Financial Planning & Analysis (FP&A) to meticulously track net retention, furnishing the executive team with regular, data-driven business updates

New York, New York, Us

• Lead a team of four client services executives and oversee North East business - Manage reports, delegate accounts and workload across the team - Ongoing one-on-one weekly coaching to ensure employee professional growth - Write annual reviews and develop quarterly goals - Develop training curriculum for Client Services department• Report to Regional Vice President• Identify and prioritize accounts with biggest potential for growth - Develop account growth strategy for all high priority accounts and deploy action plan • Liaise with department heads to get internal buy in on new projects - Weekly one-one-one meetings with sales directors and company stake holders• Guide brand strategy and media planning for digital marketing campaigns (both domestic and international): technology, travel, retail, CPG, QSR, finance, health, auto, entertainment, communication, pharma, B2B and ecommerce - Highlight Brands: American Airlines, Home Depot, DirecTV, Papa John’s, NBA, Coach, Audi, Dell, H&M, WWE, Ikea, Chobani, NFL, Burlington Coat Factory, Humana, Crest, Vyvanse, Epipen • Provide clients with marketing strategy recommendations to stimulate business growth - Brand identity, positioning & tone - Creative improvements - Media verticals - Media modeling • Direct multiple projects simultaneously across different departments both internally and externally • Produce proactive MIQ product materials to support sales team • Analyze micro and macro data and produce insight briefings for upsell opportunities. Familiarity analyzing the below touchpoints - - Sales trends - Search - Social - Geo location (footfall) - TV & Radio airings - Demo & Psychographic - Consumer browser behavior - Weather, climate & terrain - Financial Trends - Real Estate Trends - Health trends - Competitive

New York, Us

• Provided recommendations on campaign strategy for new business opportunities and existing account growth• Cultivated strong relationships with clients by acting as day-to-day contact, facilitating weekly performance calls, ad hoc requests, post-campaign wrap reports and in-person meetings • Translated data-science findings to provide valuable consumer behavior insights to clients • Managed accounts to ensure flawless execution from inception to completion: Highlights include Verizon, American Express, Comcast, Sling TV, and NY Times- Managed top grossing accounts or 20% of company revenues - Doubled sales revenue YOY by excelling on client goals • Ongoing performance analysis and constant optimization to ensure campaign KPIs/goals were achieved- Monitored 3rd party reporting to manage discrepancies, ad verification (IAS/DV), MTA, last-touch performance attribution (CPA, ROAS, CPSV, CPCV, brand lift) • Coordinated internally with various departments for campaign quality: pixel implementation, creative trafficking, campaign launches, optimizations, and troubleshooting *Awards/Accolades – “Go to 11” award, company MVP – Q2’1

Los Angeles, Ca, Us

• Developed and presented strategic holistic media plans to client that included all traditional media touchpoints (TV, print, radio, OOH, and digital media) by utilizing research tools and sourcing creative ideas from vendors • Conceptualized and brainstormed with clients to develop new and innovative marketing campaigns • Managed media campaigns for all Shutterfly brands – Shutterfly, Tiny Prints, Wedding Paper Divas, and Treat - Ongoing responsibilities included budget tracking, asset trafficking, and vendor relationships • Trained junior staffers on how to plan media based on campaign objectives - Negotiating with vendors, presenting to clients, and spearheading campaigns from start to finish• Maintained client relationship by leading weekly status calls, proactive reach outs and day-to-day requests• Assisted EVP with new business pitches by preparing media strategy recommendation and presentation slides

Los Angeles, Ca, Us

• Oversaw annual budgets of $XXMM national DRTV and digital video campaigns for 40+ P&G brands• Project managed, creative brainstormed and spearheaded launch of new product – Secret Clinical deodorant • Acted as primary liaison between brand strategy teams, brand managers, ad agencies and internal departments • Provided media plan recommendations for TV media and online video campaigns • Traveled on a regular basis to strengthen relationships with clients, agencies, and vendors • Revised internal processes to mitigate errors and gain work output efficiencies • Managed a team of two junior AAEs

New York, Ny, Us

• Planed offline media campaigns for all Kia Auto media, both evergreen and new model launches • Utilized research platforms including MRI, Simmons, JD Power, Kantar and Citrix to provide strategic media plan recommendations to client• Tracked and maintained $XXMM annual ad budgets to issue monthly budget summary to the client • Compiled all project updates and provided weekly status report to client • Spearheaded execution of TV sponsorships, OOH, and print by coordinating with creative agency, media vendors, internal TV buying team and client • Managed relationships with vendors including negotiating contract, day to day, coordinating meetings and calls

Malibu, Ca, Us

• Provided one-on-one research assistance to faculty, staff, and students at Seaver College• Organized and systematized library periodicals to ensure materials were easily accessible • Directed students to Internet journal storage outlets and specialized informational databases to expedite their research process

Austin, Texas, Us

• Contributed to press pitches to garner non-paid promotion for clients • Catalogued media coverage on a regular basis and compiled press updates for clients• Provided office support to publicists by preparing mailings, answering phones, and maintaining office organization

Ba, Music & Advertising

Education record

Education record