Product Manager - Squad Lead
Spearheaded the development and delivery of the Apex component library, enhancing Fidelity's digital user experience (UX) by enabling seamless support for Web, iOS, and Android applications, supporting not only Brokerage and Wealth Management but the entire enterprise.Formulated, researched, and executed the Apex Token strategy, introducing component theming and flexibility to meet diverse application needs while adhering to enterprise design standards.Partnered to deliver a new online account opening experience for Fidelity Investments(a leader in Financial Services), resulting in approximately 6M new individual customers in 2023Championed and maintained accessibility standards to ensure an inclusive and accessible client experience across all business units via an integrated design system.Drove Apex platform adoption, used by 3K developers across 1K repositories, saving costs and speeding up time to market. Leveraged research data to better understand usage and improvement areas for the supported design system.Curated and managed online documentation portals with iChip, Figma, and Confluence, empowering teams with self-service.Managed team backlog in Jira and coordinated dependencies in Jira Align, aligning with Fidelity's strategic priorities. As part of the product development lifecycle, published product road maps and Key Performance Indicators(KPI's) to define success while providing transparency