Ryan Martin Email & Phone Number

Cincinnati, Ohio, United States

- Managed the B2B candidate marketing, lead processing, digital ad tracking, and lead hygiene meetings that produced wins of over $185 million dollars in estimated revenue from January-August of 2022.- Led the creation of the company’s new lead process from scratch, including the development of the new lead dashboard to track opportunities in real time and the development of new lead tracking mechanisms to increase the speed and quality of the marketing-generated leads.- Curated and executed the content, automation, tracking, and reporting of the entire B2B Candidate Marketing process.- Managed client satisfaction survey end-to-end: led vendor relationship, organized client lists, curated email content, categorized responses, and analyzed and reported final data to the executive team; efforts led to all 3 lines of business winning the 2022 Client Satisfaction Award.- Won the 2021 American Marketing Association Pinnacle Award for Best Sales Enablement as a result of developing the ROI reporting capabilities for the marketing team and the institution of the company’s new lead process.

Cincinnati, Ohio

- Won the executive-nominated 2021 Health Carousel Impact Player award for going above and beyond the expectations of current role and assuming several manager-level responsibilities while manager was on extended leave.- Owned the tracking, organizing, and processing of the $1 million B2B Marketing team budget.- Managed multiple marketing campaigns varying by need (geographic location, targeted facilities, services, etc.) leading to new sales wins; approximately 70% of all sales wins in 2020 were generated by marketing.- Launched a new brand, including management of the launch timing, external communications (email and social organic content), and nurture campaigns supporting the new brand sales teams.- Managed content creation for multiple cross functional teams, including sales, account management, and marketing, including email campaigns, case studies, white papers, and quarterly business reviews.

Mason, Ohio, United States

- Provided sales and technical support for the Business, Computing, Math, Science, and Health book lists at approximately 100 higher education institutions throughout the states of Indiana, West Virginia, Ohio, Connecticut, and Delaware; achieved 101% of net goal and 109% of digital goal (ebooks, subscription services, class management software, etc.).- Presented and successfully sold an industry-first subscription service, Cengage Unlimited (Netflix for textbooks) to approximately 25 universities and colleges.- Established strategies and comprehensive business models based on specific institution needs including territory research to determine enrollment sizes, class offerings, and opportunities for enhanced promotional tactics to improve retention.- Collaborated with the marketing team to create stronger sales tactics rooted in consumer insights; utilized consumer data (student preferences, purchase intent, etc.) to help make educational materials more accessible and economical for students, while improving performance of assigned territory.

Boston, Massachusetts, United States

- Negotiated a multi-year, company-wide contract with the Indiana University public school system for all digital learning materials, assessment tools, customized curriculum, e-textbooks, and learning solutions; increased assigned territory revenue by approximately 10%.- Designed and led Customer Conflict Resolution training for all new Account Specialists.- Increased assigned territory revenue in 2013 by 60%, resulting in sales team achieving 110% of team goal and winning the Excellent Sales Achievement award in 2013.- Conducted training webinars, responded to instructor queries, and provided customer feedback and additional market information to the marketing and editorial teams for incorporation into product development.

Boston, Massachusetts, United States

- Supported five sales teams by performing research and data entry, handling inbound sales calls, and working with instructors/college professors to process textbook requests, provide access codes to web-content, and promote special-value bundles; answered 50-100 sales support calls per week.- Performed extensive research into every U.S. community college for a new textbook that won Book of the Year in 2012.

Greater Minneapolis-St. Paul Area

- Deliver and pick up packages at commercial and residential sites during critical holiday season, with excellent customer interaction and high-quality service.

Master Of Business Administration (Mba), Finance

Relevant Courses - Marketing – Used consumer analytics to formulate marketing plans for Wrigley’s Extra gum brand and presented those.

Bachelor Of Arts (B.A.), Communications And Theatre Arts