Ryan Mccormick Email & Phone Number

-Revenue and Fuels forecasting-Customer use and segmentation analysis-AMI data analytics-Fuel analytics and tracking-Financial analysis-Rate analytics and KPI measurement

-Power BI report developer and SME-Work directly with end users at all levels of the organization to develop reporting solutions that drive efficiency and democratize data-Work with our software developers to provide reporting solutions for their in-house developed systems-Mine a variety of data sources for necessary data points-Enhance and transform data, build data models, and create compelling data visualizations that tell a story

• Establish circulation and sales plans based on analysis of prior customer behavior and trends• Forecast response rate and revenue projections for marketing activities• Monitor sales performance and ROI for the direct to consumer business• Prepare monthly Operations Summaries• Prepare and manage departmental budget and expenses• Ad-hoc financial analysis as needed to explore variances• Manage team of analysts providing business intelligence reporting for different operational areas• Consult with stakeholders on digital measurement needs across all digital properties• Maintain, update, monitor, change Adobe web analytics implementation on websites and other digital properties• Provide relevant, actionable reporting to key stakeholders • Real time monitoring of web properties to ensure sites remain available/functional to end users• Create executive dashboards• Assist with vendor selection for technology investments• Administer web analytics for BassPro.com and TrackerBoats.com• Assisted with the launch of a mobile website and defined analytic needs• Led the successful automation of many daily reporting functions through Cognos

• Measured effectiveness of catalogs and other promotions• Conducted cohort analysis on customer groups to monitor changes in the customer population• Performed ad-hoc quantitative analysis on a variety of topics as needed by the business

• Worked with retail marketing leadership to develop direct mail plans• Queried databases to build mailing lists for direct mail pieces based on customer buying history and other specified criteria• Created business intelligence reporting and GIS maps for proposed retail store sites