Ryan Mcferran Email & Phone Number

Indianapolis, IN, US

Cincinnati Area, KY

• Provided thought leadership with Kroger Category Management on various category strategies. Presented to executive leadership and helped implement portions of a $1.6 billion dollar opportunity for the Pet category at.
• Led a deep dive of the Pet category, leveraging customer insights to uniquely segment their shopping population and presented merchandising opportunities to Category Management team.
• Assist Kroger Category Mangers in routine assortment reviews, providing data-driven performance analysis & recommendations for new product additions and deletions within Pet & Baby categories.
• Developed promotional framework leveraging price elasticity, brand substitution, and basket-level purchasing data to inform marketing decisions.
• Owned assortment & merchandising recommendations as part of a multi-state Kroger/Walgreens ‘store within a store’ pilot program, regularly met with Kroger stakeholders to represent the voice of the customer while also.
• Built analytic framework to help Kroger leadership understand viability of a micro-fulfillment model to support Kroger Pickup business.

Cincinnati Area, KY

• Develop insights that led to the extension of product lines on both a national and international scale for major CPG brands such as SC Johnson, Conagra, Tyson, and Procter & Gamble, among others.
• Communicate business solutions directly with clients to drive product optimization and portfolio growth.
• Routinely take lead role on various market research contributing to the entire development chain of new products – starting with simple idea generation all the way to product testing & development.
• Successfully balance and deliver results on multiple ongoing projects at a time, building on time management skills and providing recommendations based on key insights.

Master Of Science In Finance

Bachelor'S Degree, Finance And Economics, Gpa: 3.79

Activities and Societies: Phi Sigma Kappa, Special Olympics, Placing Leaders Among Youth, Wall Street Journal Biz Quiz Team, Fusion