- Leads, mentors, and manages multi-channel sales teams, including hiring, training, and performance evaluations.- Fosters a collaborative, high-performance culture and ensures that sales representatives are motivated and well-equipped to meet their targets.- Track and analyze sales performance metrics and KPIs to assess progress against targets, and identify areas for improvement.- Prepare and present regular sales reports and forecasts to senior management team.- Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape.- Develop and adjust sales strategies based on market insights and evolving business requirements.- Build and maintained strong relationships with key clients and stakeholders to enhance customer satisfaction and retention.- Developed a sales process to improve efficiency, effectiveness, and streamline operations.- Manage the national sales and expense budgets.- Work closely with marketing and other departments to align sales efforts with marketing campaigns and product launches.- Coordinate with operations to ensure smooth execution of sales strategies and customer interactions.- Resolve any issues or conflicts that arise during the sales process, including claims.- Identify training needs and facilitate ongoing development for the sales team to enhance skills and performance, including latest sales techniques, product knowledge and industry developments.- Maintain accurate records and documentation related to sales activities and transactions.