Brand Marketing Manager
Las Vegas, Nevada, United States
Oversaw product sales, budgeting, forecasting, marketing and brand development for Pernod Ricard, Remy Cointreau, Edrington and Martell Cognac brands. Managed 4 direct reports.► Cleared out post-pandemic, Pernod Ricard’s Champagne 365+ inventory, $MM value, with aggressive discounting promotions while grew GP% for 2021 by 1.8 pts and revamped inventory on less profitable items.► Achieved Jameson whiskey case sales goal in FY 2021. Received trip to Dublin Ireland. ► Reduced the “over 60-day outstanding invoices” to less than 1%, previously averaged over 18.6%. ► Developed promotion to boost sales of small-size Martell Cognac; based on consumer research, pa► Managed both Remy Cointreau & Edrington brands in FY 2020, achieving annual goals for both brands.► Increased overall Cognac revenue base by 34% with strong promotional activities through 2018.