Social Pro is a Marketing Technology business (MarTech). In an industry saturated with digital marketers, how do you really stand out? By being a full service, innovative and intuitive agency that puts customer care at the very forefront. Our team are well seasoned within the industry.

Social Pro is a Marketing Technology Business. In an industry saturated with digital marketers, how do you really stand out? By being a full service, innovative and intuitive agency that puts customer care at the very forefront. Our team are well seasoned within the industry.

Africa is beautiful and accessible. The Swahili word safari means journey, or to travel, and an African safari provides an opportunity to see wildlife in it's natural surrounds, as well as to journey into oneself and be reminded of the magnificence and vulnerability of nature.We exist to predict the future of digital marketing trends within the tourism industry, and to share those findings with operators within this industry on the African continent, through workshops and courses we have co- created with recognized academic institutes.We partner with tourism boards throughout the African continent to develop strategies that stimulate inbound and intra-African tourism.

Expanding the minds of those who wish to gain a deeper understanding and practical knowledge of Digital Marketing.

Lead strategy development in the areas of brand portfolio, communication, innovation and customer insight. Industry analysis to understand market conditions and trends. Be the voice of the customer in the business and create a plan to deliver these insights as well as monitor competitor products, sales and marketing activities. Establish and maintain a consistent brand image and CI throughout all product lines, promotional materials, and events – be the custodian of Brand Identity. Develop and improve brand identity and positioning ensuring there is a consistent and strong brand message across all initiatives. Utilize CRM platform to maximize marketing opportunities. Design, implement and manage loyalty programs aimed at appropriate market. Identify new markets and evaluate any opportunities. Interpret growth drivers at both a macro and micro level. Develop the pricing strategy and engage the operations team on decisions. Lead and provide guidance on new product development. Ensure proper market analysis is done by the team through market research, consumer research and product research. Plan and administer the marketing budget and resources. Create, implement and measure the success of comprehensive marketing (e.g. Brand positioning, communication, campaigns). Management of digital marketing on appropriate platforms. Compile and conduct presentations and reviews relating to the strategic agenda effecting new product development, communication and new market development.

Inspiring future thought leaders.

Market segmentation and implementing strategies for market subsets by the use of traditional & new CRM methods and channelsMarket penetration through the development of evangelists within favourable and unfavourable territories.Creating brand awareness & re-enforcing brand positioning through experiential marketing activities for distributors & consumer groups.Maintaining a well developed market trend awareness & correlation with consumption patterns through secondary research, focus groups, surveys, interviews, observation & field trials.Reporting on performance, trends & competitor activity by the use various marketing & management frameworks.Hosting regular loyalty events such as adventure activities, co-branded events, golf days, concerts, sporting events, exhibitions, dinners & tastings.Participating in planned social media campaigns by creating content & encouraging dialog around said content.Presentations to management through each of the 5 stages of project management.

Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients for online & print advertisement space sales. Responsible for the development and achievement of sales through the direct sales channel for clients based in Johannesburg & Pretoria. Liaising and dealing with Brand Managers and Media Buyers. Maintaining client relationships. Assist in developing the client media schedule. Responsible for targets.

I was mentored by the CEO for a year, while I learned as much as I could by working closely with strategy and design teams in the exciting and demanding world of the advertising agency. This was done while I was in an account exec role, tasked with developing new business outside of existing clients.