• Oversee Operational Functions; Clinical Service Development & Rollout, Marketing & Branding, Referral Pipeline/Physician Development, Front Desk Patient Scheduling process improvement • Manage the development and successful implementation of new clinical service lines to add to the Occupational Therapy outpatient portfolio• Conduct extensive market research on / and engage with key physician groups, community organizations and referral partners to support OT clinical service lines and build long-term relationships• Interface and partner with community physicians, Washington University Physician specialty groups and Washington University Clinical Associates to discuss the value WashU OT can bring to the care team and their patients• Developed case, strategy and plan to help execute first Washington University Physicians/ Occupational Therapy outpatient clinic expansion in Washington, MO. Project was completed in 2022 with assistance from WashU FPP, WashU IT and other key internal groups • Oversee EPIC reporting & forecast trending to provide insight into monthly visits and referrals from physicians for Community Practice services and Milliken Hand Rehabilitation Center• Increased Community Practice visits by 498% from 75 monthly visit avg. to 449 avg. FY2018- FY2023 numbers• Continue to execute responsibilities and duties from Clinical Marketing Specialist role

• Responsible for marketing strategy and revenue growth in clinical service lines; Community Practice Services and Milliken Hand Rehabilitation Center• Increase overall clinical presence in the St. Louis area with frequency-based marketing opportunities that target physicians, health care providers, health care agencies and potential patients• Foster relationships with external media vendors and collaborate with internal marketing partners• Developed brand viability and discovery project that created a regionally recognized brand for Washington University Occupational Therapy Services (Visit: otservices.wustl.edu)• Oversee material creation and produce appropriate elements; i.e. photography, video, copy• Develop referral pipelines by building relationships with health care provider network• Share Washington University Occupational Therapy Services story with the community through presentations, paid media, and networking• Build & analyze project plans, timelines, annual budgets, and milestone performance goals• Created and maintain OT Services website, analyzing visitor trends, and optimize for user experience

• Responsible for department marketing plans to create growth in two separate lines of business; Academic Master’s Degrees and Continuing Education Training through the Technology & Leadership Center at Washington University in St. Louis• Build & Analyze marketing project plans, timelines, budgets and milestone performance goals• Increase overall program presence and student inquiries in St. Louis area and nationally• Work with program directors to identify prospective student pipelines (Mkt. Research/Industry groups/Undergraduate programs)• Manage prospective student inquiry process, evaluating user experience • Oversee marketing material creation and produce appropriate elements; i.e. photography, video, copy, digital elements• Develop collaborative relationships with internal program stakeholders and departments as well as external partners/vendors to deliver positive business value • Conduct, negotiate and track data and analytics for media buying purchases• Manage digital and E-mail marketing/prospective student communication and direct mail for department based campaigns and strategies. Includes list gathering/sourcing, content & creative direction, implementation and post-campaign analysis • Manage daily operations of digital campaigns and digital asset management with web based tools (Pay per click, digital signage, website updates) • Develop and maintain content for department websites utilizing CMS Microsoft SharePoint.Use HTML and CSS for customization of web pages and elements• Provide marketing support for all department events, conferences and tradeshows

• Accountable for department marketing plan to build growth in two separate lines of business; Academic Master’s Degrees and Continuing Education Training through the Technology & Leadership Center • Manage department campaigns for Online Marketing, Social Media Channels (Facebook/Twitter/LinkedIn/YouTube), email marketing and direct mail. This includes list gathering/sourcing for direct mail and email, content & creative direction for all of the campaign types along with implementation and post-campaign analysis • Develop and maintain content for department websites utilizing Content ManagementTools Microsoft SharePoint along with HTML and CSS skills

• Responsible for coordinating and executing E-mail marketing for company based marketingcampaigns and client marketing strategies through E-mail Service Provider SwiftPage; listgathering, content & creative direction, implementation, post campaign analysis• Responsible for the creation, strategy, coordination and implementation of new lines ofbusiness, marketing concepts, and business plans• Communicate company message through traditional media purchases & online channels:E-mail campaigns/website, database marketing campaigns and social media campaigns• Develop relevant content for online communication mediums through Content ManagementTools; Wordpress & Joomla• Built small business marketing product distributed to local market offering local advertisers access to multiple marketing channels

•Develop yearly marketing plan/schedule to help exceed business goals and maintain top of mind to public and former customers•Increase overall business through referral based marketing campaigns, print, radio, and internet advertising•Responsible for all aspects of pay per click Google Adwords campaign, purchasing print ads, radio sponsorships and outdoor advertising•Developed relationships with Insurance Industry Professionals and Commercial Property Owners explaining benefits of ServPro and company services•Conduct Business Profitability analysis on current customer base•Track job files from estimate to post work audit•Responsible for monthly face to face meetings with Insurance Agents and Property managers or Facility Directors

•Responsible for all marketing strategy, implementation ,monitoring and results of marketing efforts for 6 campuses in the St. Louis market and Quincy, IL •Conducted analysis per campus on various metrics including: cost per lead, conversion rates for lead sources, and tracking Return on Investment for test marketing projects• Led regional business analyst and graphic design team. Provided oversight, best practice sharing and media training for campus directors •Accountable for the effective placement of $750,000 worth of media purchases per month •Managed online lead generation, pay per click advertising, Google Adwords and other online affiliates resulting in a 50% increase in website visitors year over year•Responsible for the artwork delivery, reporting, compliance and results of all placed media•Reduced media spending by 20% on all placed advertising by effective negotiations and purchasing methods•Executed companies initial endeavors into social media/social networking platforms•Provide results to management for traditional media and online campaigns that resulted in an 18% increase in campus lead flow year over year 2008-2009•Communicated reports to upper management detailing advertising placement, trends in the individual markets, and recommendations about current and future marketing placements

•Negotiate price and placement of ads online, in television, print, radio, and outdoor advertising as well as coordinate and implement all components of local sponsorship opportunities and special events •Develop Media campaigns for 22 campuses in 15 different markets•Develop and monitor monthly expenditures budget for Google Ad Words account as well as traditional advertising that is placed in 15 different markets •Finalize negotiations, agree on the terms of the media buy, method of payment, contract length, scheduling of payment, and handle all questions with the vendor throughout the length of the agreement •Build and maintain relationships with outside vendors as well as assisting in the management of outside marketing agencies on a daily basis •Manage internal lead tracking system