Ryan Sinclair Email & Phone Number

California, United States

Foster City, Ca, Us

Foster City, Ca, Us

Thousand Oaks, Ca, Us

Collaborate with cross-functional leads, including promotions, sales, reimbursement, access, value, and medical to ensure strategic alignment and execution of objectives to achieve goals. Direct report manager to one marketing manager.• Head special strategic projects focused on expanding Repatha's depth within primary care to grow long-term revenue targets.• Executed commercial US brand and strategic planning, delivering recommendations to leadership that resulted in double digit Repatha growth in 2020.• Supervised multi-million dollar brand budget by executing meticulous budget management across all commercial functions.

Thousand Oaks, Ca, Us

Senior sales representative for Repatha (Cardiovascular) and Aimovig (Neurology) and sold to primary care physicians in Fullerton and Palm Springs Territories.• Received GRITT sales award by achieving sales excellence in West Coast region and growing territory sales by 15% in less than six months.• Selected as one of only two candidates for prestigious Amgen sales rotation program.

Thousand Oaks, Ca, Us

Initiated Prolia's new global campaign development by leading brand strategy evolution that addressed deep customer insights and served as strategic partner to global marketing lead (GML). Responsible for timely completion of all campaign deliverables and global execution of product strategies helping contribute to consistent double-digit growth for Prolia YoY.• Nominated for 2019 Amgen Marketing Campaign of the Year through efforts that included leading the strategic development through successful execution of Prolia's 1st truly global HCP campaign including worldwide execution in over 70 countries of core marketing materials, including campaign playbook, creative assets, and re-imagined data visualizations• Headed marketing strategy, creative brief development, vendor coordination, extensive regional engagement and implementation of 12 "Power of 10" OL/patient videos that profiled 10 global KOLs and their patients resulting in an unprecedented Amgen project shot in 3 languages across 6 countries, 17 locations with 40 external partners and crew, resulting in +90 minutes of omnichannel video content.• Launched new product indication (GIOP) globally, including development and implementation of launch strategy and marketing materials across all global markets.• Oversaw overall promotional brand budgets exceeding $4 million.

Thousand Oaks, Ca, Us

Directed multi-channel personalized marketing strategies for Enbrel Rheumatology and Dermatology generating substantial incremental revenue (+$30MM) within one year of launch. • Executed and aligned numerous deliverables by collaborating with external advertising, media, and digital agencies as well as external and internal stakeholders demonstrating mastery of collaboration in a highly matrixed organization. • Launched several "Amgen-first" marketing pilots, including the launch of a multi-screen ad targeting pilot via Samba, a Hispanic-American digital media pilot, and a Video On-Demand pilot on Hulu to achieve over seven million impressions and 10+ greater engagement than benchmark.• Reimagined Amgen website design by partnering with Google and external agencies resulting in increased customer experiences across Amgen web properties, substantially increasing customer engagement (+40% CTR, +100-300% actions/visit).

Thousand Oaks, Ca, Us

Led multi-channel marketing campaigns for Xgeva and Aranesp Oncology.• Initiated 20+ multichannel initiatives for XGEVA, ranging from search engine marketing and online banner advertising to KOL videos and new XGEVA responsive designed website, all resulting in +8 million impressions and +100,000 HCP engagements.• Organized and implemented multiple non-personal promotional projects over various channels by directing creative development, tactical execution, media planning and budget oversight of +$4MM.

New York, Ny, Us

Digital Strategic Lead for Afinitor TSC, planning and executing the brand's first robust omnichannel integrated campaign through web, mobile, tablet, email, and banner ad media properties.• Oversaw the growth, goal setting, and development of an assistant digital strategist.• Initiated first social media campaign for Celgene.

Paris, Ile De France, Fr

Launched various branded and unbranded HCP-targeted global campaigns ranging from a pre-launch Oncology asset to blockbuster biologic in Humira to established OTC brands for P&Gs digestive wellness franchise.• Global campaign development lead for BI's NSCLC pipeline compound BIBF1120, owning unbranded & branded campaign tactics, creative development and market preparation strategies through digital and print channels.• Headed US professional brand management, strategy and campaign implementation of Procter and Gamble's digestive wellness products including Prilosec OTC, Metamucil, and Align.• Global account lead for Humira's RA indication, initiating new global campaign creative & messaging, and ensured flawless execution of digital and print initiatives• Managed three account managers within New York and Paris Offices.

Paris, Ile De France, Fr

Launched Multaq (Sanofi Aventis' antiarrhythmic, identified as 2009 Best New Medicine of the Year by MedAd News) in the United States.

Paris, Ile De France, Fr

Developed Global, US and Canadian professional advertising campaigns for Crest & Oral-B; including the global launches of CrossAction Pro-Health and Triumph with SmartGuide.

New York, Ny, Us

Worked on Micardis Global and US advertising campaigns(Antihypertensive manufactured by Boehringer Ingelheim).

New York, Ny, Us

Leadership And Management

Master Of Business Administration (Mba), International Business

Bachelor'S Degree, Biology