As the Head of Content Creation at CNN International, I lead a global team that creates sponsored series across social and digital video, TV shows, articles, and interactive content. I oversee more than 50 skilled content creators, working from hubs in London, Hong Kong, Atlanta, Abu Dhabi, and Lagos. Together, we produce engaging, brand-enhancing editorial series that build audience connections and drive revenue.My role involves working alongside development and commercial teams to… Show more As the Head of Content Creation at CNN International, I lead a global team that creates sponsored series across social and digital video, TV shows, articles, and interactive content. I oversee more than 50 skilled content creators, working from hubs in London, Hong Kong, Atlanta, Abu Dhabi, and Lagos. Together, we produce engaging, brand-enhancing editorial series that build audience connections and drive revenue.My role involves working alongside development and commercial teams to pitch sponsorship solutions to major global brands and managing production budgets to ensure projects are both impactful and efficient. Coming from a digital background, I prioritize a digital-first, audience-focused approach, creating a culture where our content decisions are guided by both audience insights and journalistic intuition. This allows us to create stories that resonate deeply with viewers across platforms.In this global role, I value diverse perspectives, lived experiences, and skills, as they enrich our storytelling. I build inclusive, multi-skilled teams that share knowledge, expertise, and passion to produce exceptional content. Through this collaborative approach, CNN International’s sponsored series not only meet audience needs but also deliver meaningful results for our brand partners, reinforcing CNN’s reputation as a leader in impactful storytelling worldwide. Show less