Ryan Smith Email & Phone Number

Carmel, In, Us

• Manage daily workflow & projects for 35 B2B clients between the Advertising, Inbound, Content, Development teams, as well as contractors.• Ensure our B2B team achieves its monthly KPI goals. This includes managing client retainer hours, turnaround times on daily tasks and projects, and account growth. • Collaborate with internal departments to effectively manage dev-specific daily & project-based work for a six person development team and two person design team. • Transformed our six person Development team from offshore contractors into a fully-integrated internal team, similar to our other production departments. This included professional development & collaborative training for a group that had never worked in an office setting before.• Lead or attend client meetings to present and discuss collaborative projects between internal departments. These projects include website restructures, E-commerce platform additions, SEO optimization, HubSpot workflow and data integrations for lead generation, landing page and advertising strategies, and A.I. possibilities and how it can be holistically integrated into marketing strategies from a variety of angles.• Lead monthly department meetings for the B2B and Development teams. This includes reviewing KPIs, client wins and challenges, and cultivating internal learning opportunities both from what we’ve worked on and potential new strategies and processes.• Created and implement new internal processes that align goals across departments. This has included a more effective and streamlined auditing process when onboarding new clients, lead tracking data collection, and B2B content optimization.• Created and implement new audits to continuously improve client websites and align with modern standards as it relates to front-end SEO, UX, UI, and accessibility.• Volunteers time for internal initiatives to assist HR and Operations that includes forming our DEIB committee and managing A.I. test case uses for clients.

Carmel, In

• Managed projects and a team of three developers. Project management consists of initial client onboarding, including discovery, company research, keyword/SEO research, and website development phase. Clients range from small "mom-and-pop" shops to large, multi-location companies who need a new website and monthly marketing services.• Designed and developed websites, including initial mock up phase. Website development using Bootstrap, CSS, and JavaScript, while building with responsive web design in mind.• Guided clients on a daily basis in a variety of ways about their ongoing digital strategy and online presence.• Co-managed and onboarded new hires on the design and development team.• Created internal procedures both for new hires and our company as a whole so our team is the most efficient it can be.• Worked closely on a daily basis with our Digital Strategy Team, an internal department who manages the monthly success of our clients through online ads, social media presence, etc. We discuss ongoing, modern strategies and solutions to best leverage their skills and my website development skills.

Indianapolis, Indiana Area

• Managed four team members daily. All four were promoted within a year. • Managed the creative direction for two casinos and three off-track betting facilities, constructing detailed strategy with 25+ people on a monthly basis.• Orchestrated creative that drove customers to Indiana Grand Racing & Casino and made it the highest grossing casino in Indiana. • Streamlined department creative initiatives among our five properties.• Rebranded multiple venues, including a race course and high-end steakhouse. Both saw increases in revenue with a new look and advertising philosophy. • Designed, copy edited and creatively directed a wide array of projects like television campaigns, billboards, digital art, large vinyls and direct mail. • Spearheaded unique initiatives, including a 5-year Lucas Oil Stadium advertising campaign, a year-long television campaign and annual product photo shoots to keep our creative fresh.• Authored brand standard guides for our team.

Greater New Orleans Area

• Analyzed data daily to create maps, charts and diagrams that accompanied stories. • Charted many ongoing projects, such as a digital murder map tracking New Orleans homicides, as well as a weekly full-page graphic on all things Louisiana.• Rehabilitated week-to-week graphics to give them a fresh look. • Attained a vast array of awards, including a Pulitzer Prize nomination.• Pioneered new ways to advertise our paper outside of traditional methods. • Devised infographic plans for projects, including multi-day stories such as an 8-day look at the private prison system in Louisiana.

Bachelor'S Degree, Journalism

Activities and Societies: Newspaper

Bachelor’S Degree, Journalism Graphics

Activities and Societies: Ball State Daily News