Ryan Sun Email & Phone Number

Kumming, China

Beijing, P.R. China

Brand Building Brand Building- Support the global branding management system and process. - Drive the implementation of corporate branding plans, including designing and driving the execution of annual corporate branding communication plan.- Promoted corporation culture and implementing the VI system. Public Relations- Manages media partnerships ensuring the correct channel and representation for the brand.- Effectively manage key agencies and media partners to build… Show more Brand Building Brand Building- Support the global branding management system and process. - Drive the implementation of corporate branding plans, including designing and driving the execution of annual corporate branding communication plan.- Promoted corporation culture and implementing the VI system. Public Relations- Manages media partnerships ensuring the correct channel and representation for the brand.- Effectively manage key agencies and media partners to build strong partnership and ensure good communication, develop content (news, stories, articles) and negotiate its publishing by the media.- Establish, manage and grow relations with local Public Sector Institutions.Marketing- Supervise the design and production of sales support material to assure consistent, professional, accurate, positioning.- Be responsible for the planning, establishing, implementing, supervising and managing the relevant activities, including salons, seminars, receptions etc.- Develop persuasive and focused marketing messages/copy for marketing materials,including website, newsletters, social media etc.Others- Establish and manage the website of Kangxin. - Develop and optimize media plans, lead SEO and SEM to drive qualified traffic and equity awareness. - Plan and Manage brand expenditure, manage budgets and resources; Plan and carry out brand programmes based on given budget. Show less

Brand promotion - Responsible for implementing the VI system in the country wide.- Supervisor and inspector of marketing activities and ad. images. - Responsible for promotional materials, planning and editing the internal publications.Marketing- Guide, coordinate and manage over 80 subsidiaries and sub-branch’s market information, circulating market dynamics, sub-branch’s basic conditions and coping strategies. - Monitoring the company’s industry position and market… Show more Brand promotion - Responsible for implementing the VI system in the country wide.- Supervisor and inspector of marketing activities and ad. images. - Responsible for promotional materials, planning and editing the internal publications.Marketing- Guide, coordinate and manage over 80 subsidiaries and sub-branch’s market information, circulating market dynamics, sub-branch’s basic conditions and coping strategies. - Monitoring the company’s industry position and market competition, Composing each quarter based on analyzing competitors’ market activities, key business development and web promotion aspects.Web site maintenance - Responsible for maintaining, updating and revising the company website, in 2009, after the revision of the web site, the company website was awarded the “A level” unit in the comparison among the over hundred central corporations.System improvement - Establish and implement corporation’s “press officer mechanism”.- Improved, composed and promoted corporation’s rules and regulations. Show less

Editing work- Responsible for editing IT edition every Tuesday; interviewing and reporting IT market trends and industry news.Special edition- Opened up a new forms of the party newspapers’ business through the special edition and magazines: the 13th "Pan-Pearl River Delta Economic Cooperation Fair" conference proceeding, Yunnan Unicom customer magazine.Events organization- Planed Gome home appliances group buying, obtained a good market response;… Show more Editing work- Responsible for editing IT edition every Tuesday; interviewing and reporting IT market trends and industry news.Special edition- Opened up a new forms of the party newspapers’ business through the special edition and magazines: the 13th "Pan-Pearl River Delta Economic Cooperation Fair" conference proceeding, Yunnan Unicom customer magazine.Events organization- Planed Gome home appliances group buying, obtained a good market response; involved in the preparation for the 13th Advertising Festival reception. Show less