Ryan Hayden Email and Phone Number

I am driven by the pursuit of continuous improvement. I believe if the right questions are asked, if a high level of curiosity exists and if there is a willingness to improve that together we can find a better way. I believe in the power of data analytics and the value in making data driven decisions. I am achievement oriented and am motivated by helping the company see the opportunity so it can be capitalized on.As a leader I am practical, fair and operate with emotional intelligence. I focus on solutions and am goal driven. I develop my employees and take pride when they advance.I am currently open to new opportunities. I can be reached through LinkedIn or at rhayden3515@gmail.com.

Managed multi-million dollar B2B/B2C Promotion, Incentive and Loyalty program for multiple OEM programs running multiple campaigns annually promoting Tires, Maintenance and Light Repair products and services. Directed staff Marketing, Analytics and Data Science Professionals. Responsible for promotion operations, goal setting and analytics, Google Tag Manager, customer insights, marketing agency campaign integrations, business automation, market research, sales engagement, web sales forecasting and Data Science.• Set strategic direction and collaborated with IT to develop software to improve promotion operations• Significantly improved promotion closing process for multi-million dollar promotion reimbursement program by implementing closing audits, multiple sign-offs and automating complex reimbursement calculations via partnership with Data Science• Served as core member of team responsible for piloting revenue generating Brand Awareness Campaigns on multiple web properties• Implemented strategy for B2B and B2C promotion, incentive and loyalty program driving double digit participation and growth rates annually.• Led Data Science team with focus on developing data-centric revenue generating e-commerce solutions. • Managed multi-million-dollar budget management process for all departments within Marketing.

Directly responsible for building marketing analytics team and setting decisive direction for analytics strategy of marketing organization. Built team to staff of 5 including one manager. • Influenced organization to select Google Marketing Platform including Google 360 o Pioneered method of tagging acting as a change agent to implement new strategy. o Enabled complex insights from web traffic, customer engagement, product performance. o Developed methodology for agency campaign integrations and digital marketing reporting.• Managed continuous improvement of promotion analysis and goal setting significantly improving output.• Implemented Pardot / Salesforce email communications system and redesigned organization’s internal policies for monthly dealer communication. Co-led change management efforts of many affected departments.• Created forecasting model and budgeting process for multi-million dollar e-commerce division.• Collaborated with UX and Creative to develop User Council panel of 200 engaged customers to gain early development insights and help reduce development costs.• Led Voice of Customer initiative in collaboration with Marketing, IT and Sales to gather feedback on multiple web properties and program offerings. • Implemented A/B testing platform and collaborated with IT and Data Science to conduct designed experiments• Developed and led the design and standardization of marketing KPIs, dashboards and reporting.• Served as analytical lead for evaluating e-commerce sales forecast leading to a major acquisition of online tire retailer.

Managed team of Sales Operations analysts responsible for developing and maintaining reporting dashboards for sales organization. Led product management for proprietary software built for tracking sales activities and maintaining client contact records. • Led development and maintenance of 100+ complex dashboards and reports using Oracle OBIEE Analytics 12C.• Product owner of internal CRM software, launched to 400+ member sales organization.• Overhauled communication process for 17 OEM programs sending monthly program and promotion communications to internal and external partners. • Stakeholder in the creation of dealer identity and sales territory data structure to mature our ability to assign dealers• Lead trainer and mentor for Sales Operations, helping to onboard new associates for CRM and reporting dashboards.• Lead department analyst for ad hoc analysis for senior leadership team.• Key liaison between Sales and IT for all business intelligence initiatives.

• Partners Circle account manager for 2011 and #2 producer YTD 2012.• Worked with dealerships across the country to make it easy and profitable to be tire retailers.• Served as mentor to new account managers during onboarding with the organization.

Provided leadership for multi-million dollar appraisal management organization responsible for executing appraisal orders and managing panel of 8,000+ appraisers operating nationwide. Managed and mentored to 2 managers and 30 employees.

Outsourcer for asset disposition of major mortgage servicers. Managed operations and P&L for multiple departments including 29 direct reports.

Led wholesale lending operations for the Eastern US with responsibilities including processing, quality control, underwriting, appraisal review, closing and funding of residential mortgage loans.