Ryan White Email & Phone Number

San Francisco, Ca, Us

I led the tech vision and development, successfully building a comprehensive platform for the real estate industry. My role oversaw the entire product lifecycle, from initial concept to deployment, ensuring seamless integration with systems and user need. We achieved significant milestones were established as a competitor in the local market.● SOLE ARCHITECT: Engineered a comprehensive solution spanning frontend to backend: crafted seamless UI/UX, innovated storage and caching layers, and led expansive list of 3rd party integrations. Established a dynamic, fully-integrated digital ecosystem.● SMS MARKETING TOOL: Crafted an advanced SMS platform allowing clients to send marketing messages and engage in real-time conversations with recipients. This innovation enhanced customer engagement by enabling direct, two-way communication, vital for effective marketing campaigns.● INTEGRATED MLS DATA FEED TO DRIVE AUTOMATION AND INSIGHTS: Achieved automatic property creation for clients which drove automatic marketing campaigns tailored to new properties. Transformed raw feed data into our proprietary format, ensuring alignment with current assets and setting the stage for seamless future integrations. Further, capitalized on the integration to extract valuable monetary and transactional market insights, for agents and offices to guide future prospecting.● ENGINEERED AN EXPANSIVE PAYOUT & SUBSCRIPTION SYSTEM: Leveraged Stripe connected accounts to design a multi-faceted affiliate program, while also constructing a subscription management system for both our platform and third-party clients, ensuring streamlined payments and enhanced client relations/capabilities.● VERSATILE MARKETING PLATFORM: Crafted a tool capable of managing contacts, curating lists, and validating contact data. Platform facilitates multifaceted campaigns via SMS, email and print with the added feature of scheduling. Notably, SMS campaigns support text replies, enabling real-time conversations.

At PetCurious, I spearheaded the development and enhancement of a dynamic platform dedicated to pet adoption and welfare. My role was pivotal in architecting and implementing innovative solutions that significantly improved platform performance and user experience. I led key initiatives, including the creation of a scalable feed ingest system for efficient data management, integration with social media to boost engagement, and optimization of web server response times under high load. My collaboration with multiple Demand-Side Platforms (DFPs) played a crucial role in increasing ad revenue, contributing to the financial sustainability of the platform. My holistic approach to technology, coupled with a deep understanding of business strategy, enabled PetCurious to emerge as a significant player in its domain, marked by enhanced operational efficiency and user satisfaction.● INNOVATIVE PLATFORM DEVELOPMENT: Led the development of PetCurious's core platform, implementing a user-friendly interface and robust backend functionality. Employed appropriate web technologies to enhance user experience and streamline pet adoption processes.● STREAMLINED STRIPE INTEGRATION: Seamlessly integrated with Stripe to facilitate user-friendly subscription creation and management, enhancing the platform’s payment processing capabilities and user experience.● SCALABLE FEED INGEST SYSTEM: Developed a decoupled feed ingest system designed for horizontal scalability across multiple processes. Implemented a dynamic mechanism where parent processes delegate subsets of requests to child processes, enhancing efficiency and adaptability through monitored rate limiting per child.● SOCIAL MEDIA INTEGRATION: Implemented integrations with various social media platforms to automate daily posts featuring popular listings and platform activity, significantly boosting online visibility and user engagement.

San Francisco, California, United States

Upgraded our redirect micro-service for comprehensive product support and collaborated with the integration team on 3rd party API integration. Improved ETL processes for data validation and reporting, expanded API endpoints for inter-service data retrieval, and contributed to compliance tools ensuring front-end data met client specifications.

San Jose, California, United States

Led a significant overhaul of both frontend and backend systems to manage burgeoning traffic. I was pivotal in designing a real-time attribution system, central to our business model, and developed robust APIs for comprehensive reporting and analysis. I innovated UI dashboards to expedite data analysis, and designed daily audit reports that identified third-party system bugs. I also enhanced system monitoring with real-time alerts, collaborated cross-functionally for strategic alignment, and optimized database performance through various advanced techniques.

San Francisco Bay Area

A benchmarking tool was developed for HLS server to monitor bit-rate and playlist requests. The log aggregation architecture was revamped for real-time parallel processing, cutting computation time significantly. The aggregation job was redefined, consolidating various scripts and integrating fraud detection. The ad server's memory footprint was reduced by ~70%, leading to fewer errors. A comprehensive backend data system and frontend analysis tools were constructed, seamlessly integrating with publisher video feed APIs. Automation was introduced to data ingest, performance of targeting tools was enhanced, a backend caching layer was added, and the admin toolkit was expanded for improved support functionalities.

Palo Alto, Ca

San Francisco, California, United States

Providing high scalability, and reliability to all aspects of the system: Front End/Back End development and DB optimization.Maintaining all aspects of backend stats and analysis system to ensure accurate numbers for daily reporting to all levels of executive branch.Developing fast and efficient algorithms for improved speed and efficiency for all areas of the web infrastructure.Main focus: LAMP, MySQL optimization, Javascript/JQuery/Firebug, SVN, memcache, HTML/CSS, etc.

San Francisco, California, United States