Ryan M. Willoughby Email & Phone Number

Pella, Iowa

Successfully created and implemented product strategies that allow the corporately owned subsidiaries and two-step distribution partners to optimize Just in Time deliveries, improve cash flow, and increase ROI. Gather and analyze competitive product data, vertical market trends, and customer drivers to deliver the successful rollout of new products. Collaborate cross-functionally with the omnichannel marketing and design team on formulating creative marketing strategies, programs, and promotional materials to increase market share of existing products.Manage a state-of-the-art VIP Experience Center at corporate headquarters overseeing a team of brand stakeholders to deliver a consistent dynamic experience for major dealership personnel, large contracting conglomerates, and retail customers.• Created and launched initiatives to ignite and reinforce selling behaviors. Partnered with IT and the vendor to integrate Salesforce CRM into the two-step distribution model. These initiatives successfully drove robust sales pipeline management and creative prospecting techniques to identify new business opportunities. • Coordinated with external DE&I experts on learning to implement more interactive dialogue to promote an environment centered on psychological safety ensuring team members can express their authenticity and individuality. This led to weekly meetings devoted to this initiative to retain a quality workforce.

Grinnell, Iowa

Accountable for marketing customized product lines, spearheading new business development, and building up an existing client portfolio throughout Oklahoma, Arkansas, and Kansas. Achieved rapid progression to higher levels of responsibility, leading by example and demonstrating tenacity in the face of ambiguity during a challenging COVID pandemic. • Led the first sales team nationally in onboarding 100% of an existing customer base to an innovative cloud-based quoting system (Quick Quote Live) in 2020. This large-scale migration improved productivity through enhanced order tracking, online quotes, data security, and customized reporting metrics. • Developed a "Year of the Builder” selling model in 2019 with a B2B approach that generated approximately $10 million regionally. Presented this GTM framework to executive leadership and new hires and was selected by corporate to deliver a company-wide presentation (direct & virtual) to the U.S. sales team on building and driving revenue.• One of only two territory managers in the Midwest who exceeded targeted sales objectives in 2019.

Oklahoma City, Oklahoma

Rapidly accelerated to next-level sales roles working with major distribution partners to advance new product lines. Strategically built new business relationships with new customers, builders, contractors, and property developers to drive over $5 million in sales over two years.• Increased sales by 31% over the previous year by successfully landing exclusive contracts with two of Oklahoma’s major builders in 2017. • Appointed to the company’s national onboarding circuit to conduct peer mentoring and coaching for new sales representatives throughout the U.S.

Oklahoma City, Oklahoma

Successfully marketed next-generation SaaS hospitality technology platforms designed to elevate customer experience for high-end hotel enterprises. Delivered detailed needs analysis and client-facing product presentations (virtually and in-person) to executive decision-makers that were instrumental in driving new, multimillion-dollar service level agreements (SLAs). • Created marketing strategies and materials that delivered value propositions centered on increasing operational efficiencies, profit margins, critical guest service scores, and maximizing daily room rates. Managed relationships with high-end hospitality brands including Warwick International and landed a lucrative agreement with Marriott Properties.

Norman, Oklahoma

Made an immediate impact by driving over $4.8 million in new business and generating record sales by creating new go-to-market synergies utilizing industry research, consumer insights, and pricing analytics. • Reacquired and cultivated robust business relationships with insurance companies and automobile dealerships while feverishly networking in the community to reinforce brand awareness and new product offerings. • Garnered numerous accolades by senior management for consistently exceeding sales goals, elevating the customer satisfaction index, and solidifying the branch as a frequent leader in quarterly revenue among 22 statewide branches.

Oklahoma City, Oklahoma,

Honed critical business leadership and go-to-market product strategy skills while advancing through the management training program. Earned a rapid promotion for turning around an under-performing branch by aggressively building more qualitative business relationships with insurance agencies, body shops, local companies, and automobile dealerships. • Recognized by corporate for consistently ranking in the top ten statewide (out of approximately 60 branches) for monthly branch performance that included sales, operating profit, customer service, and fleet efficiency. • Bolstered fleet inventory by 30% while maintaining a consistent occupancy rating of 95% in a highly competitive market.