Client : Samsung / Lay's / Allergan Aesthetics- Meticulously managed over 5 campaigns for brands as a key account.- Develop and execute the communication strategy and IMC plan for the Samsung Galaxy S24 Series launch, driven by consumer insights and business objectives. S24 achieved a 6% Co.A switch, the highest in the history of the S series.- Managed campaign budgets, delivered great results on time, and built strong, long-lasting customer relationships.- Mentored new AEs, sharing expertise and essential advertising knowledge to boost team performance.- Adapted HQ materials to align with the preferences of Taiwanese consumers.Awards (Lay's | Finding Lays in Qingming) ：- Best Social Marketing Content Award (Gold) , 2023 Digital Singularity Awards- Best Event Website Marketing Award (Bronze) , 2023 Digital Singularity Awards- Best Design of the Year- Digital Visual Design (Bronze) , 2023《Brain》Excellence Agency & Advertiser of the year- Best Shopping Guide of the Year (Bronze) , 2023《Brain》Excellence Agency & Advertiser of the year

Client : Lay's / 7-ELEVEN- Organized and executed 8+ campaigns.- Developed and executed marketing strategies across different channels to maximize Lay's brand favorability and promote the launch of new flavors.- Managed Lay's social media platforms, and developed annual communication strategy and operational proposals for Lay's social media platforms.- Strong communication and teamwork skills, adept at multitasking and working under pressure in tight deadlines.- 3rd party management and quality control.- Work with KOLs/celebrities to convey brand messages.

Client : Café Plaza (Uni-President) / Polo Ralph Lauren- Experience in POSM / OLV / cross-industry collaborations / Digital Marketing- Through campaigns, I honed essential account management skills, improving client communication and collaborating with creative teams, rapidly gaining diverse experience.- Managed Polo Ralph Lauren's LINE Official Account, creating engaging content. Delivered monthly performance reports with data-driven optimization recommendations.

Client : Epson / MSF Taiwan- Daily news monitoring, monthly media exposure report production, adept at swiftly grasping industry insights and trends.- Coordinated interviews and hospitality with media journalists, assisting clients in organizing press conferences and product launch events.- Effectively invited 20 KOLs for gifting collaborations within one week, accurately conveying brand messages and boosting social media engagement.

Client : SETN TaiwanBravo (我們一家人)- Managed social media for a television program, driving a 30% growth with over 1,500 new followers. Achieved an average of 10,700 interactions per post through strategic content planning and execution.