• Managed and executed over 100 international product launch campaigns, overseeing in-house social and creative teams while developing go-to-market strategies that significantly increased social media followings and annual revenue growth.• Led the creation of high-impact, cross-platform video content for Instagram, Facebook, YouTube, Twitch, and TikTok, driving upwards of 14 million impressions per video and significantly boosting brand engagement.• Developed and nurtured partnerships with 250+ top musicians in the dance music community, driving UGC and leveraging influencer collaborations to enhance brand positioning and inspire creativity among music lovers.• Spearheaded the e-commerce transformation leading to an increase of 2000% in annual Shopify revenue• Created paid ad campaigns including graphics and copywriting for Facebook, TikTok, Reddit, and Google that led to high CTR and over 200% ROAS

• Orchestrated high-impact brand partnerships and event strategies with top-tier companies like Cartoon Network, Twitch, and SoundCloud, boosting brand visibility through organic and paid campaigns, and driving successful artist collaborations at major events such as NAMM, EDC Las Vegas, and Ultra Miami.• Spearheaded creative branding initiatives by coining global product names and marketing slogans, while managing cross-functional teams, artist relations, and digital content, including the first-year growth of a Twitch channel to 6,000 subscribers featuring renowned artists like Kaskade and Dr. Fresch.• Led the growth and content strategy of our YouTube Channel to over 60,000 subscribers

• Managed PR campaigns, enhancing brand visibility and fostering positive media relationships across various channels leading to millions of monthly impressions• Led accounts payable and seven-figure policy cost budget, leading to efficient marketing spend.• Oversaw event logistics, ensuring seamless execution of high-profile events and maintaining strong vendor relationships.

• Developed marketing communication assets to support sales team revenue generation• Performed due diligence on public markets and investment funds for our firm’s $4 billion in assets (AUM)• Built key relationships and negotiated terms with fund managers in the private equity, private real estate, and venture capital spaces

• Worked directly with top executives in the finance department on projects that helped the TOUR budget for the long term and manage their brand as the premier organization in golf• Provided input on a panel that discussed the feasibility of a new PGA Tour branded cologne in the product development stage• Explored TOUR contracts with partners such as EA Sports to aid managers in important financial decisions• Audited charity payments, corporate expenses, and reconciled bank statements