Manage team of twelve sales engineers and one manufacturer’s representative responsible for consultative selling of test equipment ($55K ASP) for the material and structural testing markets in a $80M region spanning North and Central Americas. Responsible for defining sales strategy, supporting tactics and individual objectives, as well as maintaining customer satisfaction and executive-level engagement at Fortune 500 accounts.Accomplishments:* Increased North American sales from $39.5M to $80M in 7 years, since starting Sales Management role.* Upgraded lowest performing regions with top-tier talent, resulting in 46% bookings increase and 14% discount reduction for three regions over two-year period.* Created Instron Sales Development Program to hire and train Field Applications Engineers and develop a talent pipeline for the field sales group. * Implemented new cellphone-based sales app that reduced average test system opportunity days-to-close by 33%.

Consultative sales of materials test capital equipment with $30k AoV across 4 states for $6M southern United States sales region. * Managed 700 accounts across dozens of industries.* Exceeded quota by at least 10% for 4 out of 7 years.* Increased territory revenue by 68% in three years.

Consultative sales of vibration test capital equipment with $12k AoV across 6 states for $2M southern United States sales region.* Established 104 new accounts in 10 month period, through cold calling & effective networking.* Manage 300 accounts and 5 manufacturer’s representatives.* Increased 2006 regional sales by 50%.

Managed top tier accounts, strategic direction of, and marketing campaign for $30M data acquisition (DAQ) product line.Sales* Assisted sales force in closing key strategic accounts representing over $5M in revenue.* Increased DAQ product line sales 14% in highly competitive marketplace.* Trained direct sales force and executive management on product capabilities and strategic fit, improving lead-to-sales conversion ratio by over 38%.Marketing* Spearheaded DAQ product web site redesign, generating 40% more leads annually for 2 years.* Analyzed and targeted new markets for existing products, generating $2M in new market sales.Management* Successfully launched new product line and 10 new products from concept to sales promotion.* Managed 35 vendor Sensors Plug&Play Partner Program to promote adoption of IEEE 1451.4 smart sensor technology increasing hardware sales by 97%.

* Designed, built, and programmed in-vehicle test system for automotive analysis application.* Designed and programmed DAQ and signal conditioning demos for national sales force.* Provided technical support for LabVIEW and DAQ products.