► Synergized automation technologies (UiPath, Power Automate, SQL Server) to drive event-based revenue accelerators► Supported standup of Business Process Automation CoE focusing on North America► Core team for North American implementation of SAP S/4 HANA Fashion

► Led company-wide reporting revamp away from multidimensional cubes into Tabular with cloud-hosted vision (which also improved stability and saved over 400K collective user-hours in build times)► Created new solutions to ingest external data and consolidate internally in a centralized location (NPD market data, SPS retailer selling, Amazon Retail Analytics, CRM, Google Analytics, email performance, OMS data, WMS data, etc)► Reorganized BI team structure to streamline processes and introduce functional focus (main pillars: support, reporting, & analytics)► Reduced reporting access-based IT tickets by 75% through workflow automations and leveraging Active Directory (on prem & Azure, including syncing where necessary)► Built centralized internal data literacy resource for use across North America (how-to videos, documentation, environment explanations, embedded reports) with a focus on enabling self-service reporting among non-technical audiences. ► Built first globally cross-functional Advanced Analytics team focused on extracting business value with data science ► Created Data Science co-op program

► Led team on Power BI report creation that leveraged a phone's camera to scan bar codes; resulted in $7 million incremental revenue gain► Created solution for ingesting Google Analytics data via BigQuery into datawarehouse to leverage all internal data assets and provide a single source for retail demand/sales reporting► $1 million cost savings through cross-functional partnerships that enhanced system stability and data availability► Led data science movement with predictive models to accurately identify where effort is needed the most (random forests on order management, text mining on web Q&A, logistic regression on demand for new products)► Incorporated two new businesses into data warehouse (Cobra Golf US, Cobra Golf Canada) to further centralize data and create a single source of truth; addressed challenges in business differences to align processes ► Built relationships with Northeastern University to leverage student learning for mutual benefit ► Product owner in SCRUM agile framework; reduced cycle times, prioritized requests, and acted as liaison between IT and the business► Started in-house training program for end users on topics like Pivot Tables 101, manipulating cubes, using Power Queries, and Intro to Power BI► Created BI Reporting internship program

► Managed one direct report► Facilitated roll out of Power BI across the company resulting in easier and faster access to insight for quicker decision making and reduced error rates► Key player in data governance committee ► Identified gaps in user understanding of data assets and tools, created training initiative to empower self-service data analysis► Built network of super users across departments to serve as resources to their groups, provide feedback, and suggest enhancements

► Worked on Autostore implementation - the largest robotic autopick warehouse of its kind in the U.S. and the second largest in the world ► Built tools to quantify $150+ million inventory position for operational and financial reporting► Centralized $1 billion in reporting and analysis across the North American continent for wholesale, retail, and joint venture business► Rebuilt data model quantifying demand, supply, and inventory to reveal risk/opportunity, appropriately allocate over $200 million in open-to-buy spend► Developed automated tool to quantify potential pull-forward orders; users can manipulate dates, supply status, and customer to identify orders that have sufficient supply/demand match to ship.► Created process to monitor double-booked wholesale orders thus eliminating unnecessary spend on supply, $400K cost savings in first fiscal quarter of implementation► Automated regular operational reporting, created snapshot dashboards for executive senior leadership, heads, and directors for quick status updates on operations, inventory, sales, and profitability versus targetsTOOLS & PLATFORMSBusiness Objects, MS PowerPivot, DAX language , MS Power Query, MS M Language, SSAS, SSRS, Microsoft Analysis Services, Sharepoint, Microsoft PowerBI, Roambi, NPD Decision Key (formerly National Purchase Diary)

► Managing analytics for North American webstores► Assisting PUMA global team in dashboard development and providing suite-specific Omniture training for different regions around the globe► Building advanced customers segments in Adobe Analytics and Adobe Ad-hoc Analysis (formerly Discover) to answer complex business questions on customer acquisition, visitor identification, and the customer retention cycle► Closely monitoring mobile performance, traffic flow, and fallout to maximize the productivity of mobile traffic through merchandising strategy and usability► Sales forecasting, emerging market projections, budgeting, cost-benefit analysis, marketing channel performance management, and P&L analysis► Presenting quarterly business reviews to executive senior leadership; leading weekly business reviews within the retail and e-commerce divisionsMAJOR PROJECT INVOLVEMENT CRM database launch, email replatform, eBay Storefront launch, responsive design site launch, UAT testing (multiple devices), analytics rejuvination, personalized product configurator TOOLS & PLATFORMSAdobe Analytics (Omniture), Ad-Hoc Analysis (Discover), ReportBuilder, Adobe Data Warehouse, Google Analytics, Google AdWords, Google Webmaster Tools, Demandware Business Manager, JIRA

► Managed marketing database of over 6 million customers► Developed automated triggered campaigns without the cost of outsourcing by using Omniture's segmentation and FTP list exports; these campaigns added +40% in incremental revenue to the email channel► Leveraged SQL Developer and customer database to segment email marketing campaigns based on purchase history regardless of channel for targeted replenishment emails increasing average open rates from 15% to 39% in selected campaigns. ► Planned and ran A/B and MVT email testingMAJOR PROJECT INVOLVEMENTBazaarvoice Ratings & Reviews launch, Email replatform, Site redesign, Back-end replatform, Email strategy overhaul, Omnichannel customer segmentationTOOLS & PLATFORMSOracle SQL Developer, Cardett Advanced Query Tool (AQT), ATG Business Control Center

► Developed and implemented marketing strategies for small businesses to increase online visibility ► Focused on building a structure to eventually pass off to parties in-house; these included every component of online marketing including promotional planning tools, campaign tagging, and measurement tools I created ► Doubled the return in select paid search campaigns from 3:1 to 6:1 through segmentation of incoming traffic to determine where spend could be cut; this lead to more qualified traffic and an extended budget life because CPC's decreased as we bid on less-competitive terms

► Conceptualizing, planning, designing, and executing strategies to build customer base with a focus on print and digital► Leading digital marketing efforts through affiliates and organic search; increased organic traffic 400% YoY by focusing on optimized metadata and streamlined taxonomy