Karla Ibarra Carranza Email & Phone Number

Nuremberg, By, De

Herzogenaurach, Bavaria, Germany

Herzogenaurach, Bavaria, Germany

Herzogenaurach, Bavaria, Germany

Lines: Mercedes AMG Petronas / BMW M Motorsport / Kids- Drive the global product creation process from brief to product sign off- Manage range direction- Market visits/Field research to identify opportunities and evaluate performance of the collection in POS- Analyze sales and forecasts and turn them into action steps- International partners & Key Accounts product lines presentations- Alignment with other divisions as Apparel and Accessories to ensure concept/product… Show more Lines: Mercedes AMG Petronas / BMW M Motorsport / Kids- Drive the global product creation process from brief to product sign off- Manage range direction- Market visits/Field research to identify opportunities and evaluate performance of the collection in POS- Analyze sales and forecasts and turn them into action steps- International partners & Key Accounts product lines presentations- Alignment with other divisions as Apparel and Accessories to ensure concept/product coordination across all product segments- Price strategies to ensure targets- Develop collection and marketing strategies for the product lines- In charge of all SMU projects for both countries and accounts Show less

Monterrey, Nuevo León, Mexico

OXXO: largest and most important key accountSupply- Guarantee national supply (>18,000 POS)- Coordinate PO’s and product delivery with the 20 distribution centers and our logistics team- Ensure healthy stock levels for DC and POS- Performance tracking of new products- Coordinate sales contests platform in order toincrease SOM- Forecast sales and set monthly objectives- Commercial agenda for new categories-Support in contract negotiation for the launch… Show more OXXO: largest and most important key accountSupply- Guarantee national supply (>18,000 POS)- Coordinate PO’s and product delivery with the 20 distribution centers and our logistics team- Ensure healthy stock levels for DC and POS- Performance tracking of new products- Coordinate sales contests platform in order toincrease SOM- Forecast sales and set monthly objectives- Commercial agenda for new categories-Support in contract negotiation for the launch of a new category - Budget coordinator for Key Accounts department Show less

Monterrey, Nuevo León, Mexico

7-Eleven: 2nd most important key account- In-plant Analyst for 7-Eleven (twice a week) - Engagement programs for the client- Performance tracking of new products- Weekly and monthly sales analysis- Assist area managers to ensure a good POS execution- Marketing campaigns to increase in-store traffic & SOM- Fairs and events coordination- massive events: Music festivals brand activation negotiation- Market analysis - industry/category- Commercial… Show more 7-Eleven: 2nd most important key account- In-plant Analyst for 7-Eleven (twice a week) - Engagement programs for the client- Performance tracking of new products- Weekly and monthly sales analysis- Assist area managers to ensure a good POS execution- Marketing campaigns to increase in-store traffic & SOM- Fairs and events coordination- massive events: Music festivals brand activation negotiation- Market analysis - industry/category- Commercial relationship with the client Show less

Monterrey, Nuevo León, Mexico

OXXO: Largest convenience store chain in Mexico- Engagement programs for the client- Logistics coordination – purchase orders- Tracking of stock and new products- Fairs and events coordination-Achievement: Contributed for winning the prize forthe best Supply Partner for OXXO

Herzogenaurach, Bavaria, Germany

-Support the Global Motorsport Product Line Managers (PLM) in their daily activities (planning and coordinating the line for each season)-Input and maintenance of line information in the system-Organization of product samples-Preparation and coordination of meetings and events-Creation and update of (market) analysis documents- Help coordinate and plan next season styles- Achievement: Marketing Research for a new potential niche market for Motorsport-General… Show more -Support the Global Motorsport Product Line Managers (PLM) in their daily activities (planning and coordinating the line for each season)-Input and maintenance of line information in the system-Organization of product samples-Preparation and coordination of meetings and events-Creation and update of (market) analysis documents- Help coordinate and plan next season styles- Achievement: Marketing Research for a new potential niche market for Motorsport-General administrative work and data processing with MS office programs, e.g. Excel, Power Point and Lotus Notes Show less

San Pedro Garza García, Nuevo León, Mexico

Rental/sale dress store in San Pedro Garza García- Brand building- Communication / Publicity- Public relations (clients and suppliers)- Finance

Licenciatura, Marketing

Activities and Societies: SALEM 2014, Marketing Fest 2014, SALEM 2015, GALA FEITESM 2015, CSA Student board 2016 Graduated with honors.

Marketing

Pforzheim, Germany

Corporate Values And Brand Management In Service And Entertainment Industry

Madrid, Spain

Education record