Founder & Ceo (Lead Designer, Developer, Sales Executive)
Current- Established TopShelf, a Delivery & Pickup Marketplace, connecting customers and businesses serving beverage and food products.- Fully Design, Developed and Managed Website, Android, and iOS Applications.- Leverage user analysis, feedback, research, and testing for design decision-making.- Develop wire-frames, prototypes, user flows, personas, guidelines and design deliverables.- Collaborate with cross-functional teams, i.e. Designers, Developers, Managers, and Stakeholders.- Design marketing campaigns for social media, events, digital ads, and press releases.- B2C/B2B lead generation and full cycle technology sales to business owners.- Manage e-commerce tasks: analysis, customer service, products, sales & reporting.- Recruit, lead, communicate, and manage a diverse remote team.- Implement logistics and fulfillment strategies for order fulfillment within 1 hour.- Manage product portfolio of 5,000+ items across various retailers and cities.- Automate order processes improving customer experience and service.- Onboard customers and businesses to ensure marketplace success.- Deliver training through Calls, Demos, Guides, and Presentations.- Extensive Customer Technical Support: troubleshooting, testing, and bug detection for customer assistance.- Experience in regulated sectors, fraud prevention, legal compliance, and risk management across multiple cities.- Write AP style press releases syndicated across 100+ U.S. news outlets.- Appearances on local news stations to discuss the business and how it promotes social responsibility.- Grew social media presence to over 30,000 followers across platforms.Recognized for our innovations, TopShelf was selected to be in the prestigious SXSW Startup Spotlight. Simultaneously our team launched the platform in Austin, Texas, then, expanded to include Houston, Dallas, San Marcos, Cedar Park, Leander, and San Antonio.Press: www.huffingtonpost.com/deborah-stachelski/five-gamechanging-compani_b_11596658.html