Ryan Busse Email & Phone Number

Portland, Or, Us

Portland, Oregon Area

Grand European is a leading direct to consumer brand for The Travel Corporation (TTC), a global leader in travel comprised of 30 award winning brands operating in over 60 countries with 35 offices around the world and more than 10,000 staff. We offer world-class fully guided tours and river cruises that offer unique, life-changing experiences.Primary Responsibilities:Responsible for campaign management (both digital & traditional), including strategy development, messaging, media buying, planning, and performance management. Develop multi-channel marketing strategies designed to acquire new customers and maximize retention. Understand core business drivers and key customer metrics such as Customer Acquisition Costs and Lifetime Value. Utilize first/second/third-party data and research to develop targeting and segmentation strategies. Develop attribution and propensity models to efficiently allocate resources.Produce sales and revenue forecasts; routinely track KPI performance against established goals.Analyze large, complex data sets to glean important insights, synthesize results, and make recommendations to key executives. Build, allocate, and manage annual marketing budget/plan.Serve as a member of the Senior Executive Team that routinely communicates and collaborates with TTC Global Executives. Stay current on all AdTech developments and opportunities.

Portland, Oregon Area

Lead the development of Grand European's data warehouse and life cycle marketing program, which has resulted in vastly improved targeting, 1:1 communication, and performance measurement. This effort has resulted in significant improvements to customer acquisition costs, directly improving the bottom-line and self-funding future growth.

Portland, Oregon Area

Insight Schools, a key growth brand for Apollo Education Group, a $4 billion leading private education provider that offers educational programs and services both online and on-campus at the high school, undergraduate, graduate and doctoral levels.Primary responsibilities:• Created lead, conversion, and enrollment plans that achieved company revenue and profit goals. • Managed the strategy development, budget, planning, analysis and execution of multi-channel media campaigns (both digital & traditional). • Developed media investment models and optimized media channels to maximize revenue and return on investment. • Produced lead forecasts and dashboard reporting of key performance indicators. • Developed advertising materials & programs to enhance brand image and drive consumer inquiry. • Influenced, participated in, and reviewed market research to identify key customer decision drivers in order to develop strategic messaging for marketing communications.

Portland, Oregon Area

$1.5 billion leader in private early childhood education and care with over 1,700 domestic locations and 40,000+ employees.Primary responsibilities• Managed the strategy, execution, and analysis of all National Marketing programs for the KinderCare and Knowledge Beginnings brands. • Analyzed, planned and executed programs that included advertising, customer relationship management (CRM), and consumer loyalty.• Developed key marketing tests and evaluated center performance relative expectations • Managed all aspects of advertising budget• Analyzed market research and developed strategies to capitalize on key learnings• Developed customer relationship management programs designed to increase conversion to enrollment, promote retention, increase engagement, build loyalty, and drive brand advocacy.

Portland, Oregon Area

$1.6 billion video and game retailer with over 2,000 domestic locations and 30,000+ employees.Managed a $230 Million sell-through category. Key areas of responsibility included P&L management, sales forecasting and reporting, marketing, inventory management, pricing, point of sale material development, product packaging, merchandising, distribution, product analysis, field communication, and annual promotional planning. Determined key customer metrics such as customer acquisition costs and lifetime value. Key contributor to the open to buy process. Worked closely with field management on retail planning and promotions.

Promoted twice within two years to lead analyst within the strategic planning group. Directly hired, managed, and trained entry level analysts. Served as consulting lead on high priority projects and reported directly to executives and business owners with a large focus on marketing and advertising performance. Routinely conducted analysis, developed strategy, synthesized results, and presented recommendations to business owners and senior executives. Analyzed key drivers within core business functions and made strategic recommendations that drove revenue and profitability.

Portland, Oregon Area

Routinely conducted analysis, developed strategy, synthesized results, and presented recommendations. Structured and evaluated tests to optimize key business areas such as customer acquisition, business development, pricing, customer retention, CRM, loyalty, merchandising, events, and advertising. Analyzed and participated in market research activities and developed strategic approaches to business development. Produced reports on competitive landscape and industry developments. Determined both current and potential key business drivers and made recommendations that maximized results.

Portland, Oregon Area

Evaluated proposed real-estate deals. Projected revenue and growth potential for proposed locations, completed investment payback pro forma analysis. Evaluated potential competitor acquisitions in order to maximize market penetration and profitability.

Portland, Oregon Area

Managed the profitable growth of 40+ agencies within a $24 million territory. Provided strategic planning consultation to key agency principals in order to increase revenue and profitability. Conducted in-depth analysis to determine appropriate course of action to manage portfolio risk.

Salem, Or

Evaluate potential new business and council agents as to best course of action. Review policy amendments to determine eligibility and risk.