Owning Brand Social and Influencer Marketing

Leading user growth, traffic, partnerships, content strategy, product management (Redfin blog and news) and owned channel marketing initiatives.Redfin Saved My Bacon Award Winner (1/1) - Successful Saved My Bacon nominees will be people who lent their time and expertise to figure out a complex problem, got an important project over the finish line, or established a new tool or process that saved others countless hours.

Owning monetization, traffic, partnerships, content, customer marketing, and owned channel marketing efforts for the content marketing team.Redfin Rabid Squirrel Award Winner (1/3) - Successful Rabid Squirrel nominees will be people who have focused in on what's important and have figured out a way to deliver on it quickly and intelligently.

6-month Time Limited Assignment• Assisted launching a highly targeted outdoor brand advertising campaign in 11 real estate markets with the potential to reach 190M out-of-home impressions• Synthesized Redfin’s app download campaign data within Tableau while driving 75k installs, +29% year-over-year

• Owned measurement and growth strategy for awareness driving brand campaigns across all online channels working closely with brand, operations, and external partner teams• Connected core brand initiatives with third parties to reach new audiences resulting in an increase of 103% in reach across marketing and advertising channels• Performed a comprehensive brand audit to improve key messaging, maintain brand consistency, and pitch creative suggestions to management• Provided ongoing account support for an international client in the development of 5 brand and product-focused campaigns for consumer and specialty products

A local art shop specializing in ski trail maps and prints.

Worked on Product, Consumer, and Social Media Marketing for Alexa Automotive within the Amazon Alexa Organization.• Developed go-to-market strategy for two major product releases inclusive of messaging, website content, sales enablement, competitive analysis, and proactive outreach to industry media and analysts• Launched a highly-targeted acquisition email campaign to drive registration of Alexa in vehicles which resulted in a +13% open rate and +15% click-through rate to benchmark• Conceptualized and built a business case for a feature request detailing a vehicle engagement mechanism built to increase monetization opportunities through offers based on geo-location and time of day• Assisted in event strategy for Alexa’s presence at Consumer Electronic Show (CES) with a 145k budget spend; leveraged key partnerships and programming opportunities to amplify Amazon’s reach

Premera is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 2 million people, from individuals to Fortune 100 companies.Marketing• Oversaw team of 6 stakeholders to execute two preparedness events consisting of 20+ external organizations with a $1.5k budget; saw a +257% increase in attendance from previous year• Liaised between vendors and senior management on all aspects of projects including marketing, advertising, corporate communications, managing internal budget, distribution of assets, and bookingData & Operations (Business Continuity)• Analyzed figures in complex excel models across product lines to find key patterns, trends, and drivers• Increased plan development productivity levels by 67% by implementing Salesforce lighting experience• Synthesized data to present the story of irregularities and variances from plan to program managers• Built a vendor management risk analysis platform within Salesforce to assess impact and risk of vendors