Ryan Chae Email & Phone Number

A bright-minded individual who shares personal prioritization of player/customer/viewer experience. Eager to play games on different gaming platforms and has a passion for the product in charge. Executes plans with deep empathy and insights to meet the needs of the next generation of audiences.Talented in establishing PR strategies through communication, event coordination, and risk management. Extensive experience in different industries, including gaming, sports, and beverage, to work and build PR initiatives that global audiences expect.Well-versed in English and Korean with the context to understand and interpret diverse cultural perspectives. Liaised with cross-functional teams and overseas branches for a successful global PR. Strategically delivers messages to target audiences through verbal communication and written documents (press release, advertorial, etc.).Drove global PR campaigns for different titles successfully proven by launching campaigns for the flagship title of NCSOFT, “Lineage W.” The game has marked the highest records in revenue and user infrastructure immediately after the launch. Experienced in executing campaigns for different gaming platforms, including mobile, PC, and consoles.In charge of promoting corporate campaigns, which includes ESG (Environmental, Social, and Governance), social responsibility, branding, etc. Has experience in executing PR strategies for different products, including music, character brand, etc.Managed international media events and PR promotions in culturally-relevant ways. Coordinated on-site production of international events, including FIFA World Cup Qualifiers, AFC Asian Cup, etc. Liaised with diverse media outlets from conventional media to social media and influencers. Successful management of on-site/online campaigns during the AFC Asian Cup 2019 led to the record viewership and award.