Creating a multi-million-dollar, three-brand, international beauty empire in just a few short years all before turning thirty, Ryan Channing is Australia’s Skintreprenuer. Ryan is the founder of Blaq, Generation Clay and Flight Mode, which form The Blaq Group. Generating millions of annual unit sales in both Australia and internationally across his three brands, Ryan has earnt his reputation as one of Australia’s most influential ecommerce entrepreneurs.On first reading Ryan’s credentials, it’s not immediately obvious he was set to become a major player in the international beauty industry. Ryan was a model who spent time living and working abroad in New York, Paris and Milan. However, it was this experience that gave him insight into not only the beauty industry but also what consumers truly wanted in a modern beauty product.He then went on to study Commerce, Marketing & Entrepreneurship as well as Intellectual Property & International Law. Upon finishing his degree, Ryan worked in IP law where he learnt essential foundations, especially about trademarks, that have enabled him to create and protect some of the world’s most talked about skincare brands.While developing an effective product is vital for success, it’s simply not enough to compete in today’s highly saturated beauty market. What’s essential is the ability to brand, differentiate and market those products, which Ryan has done time and time again to create highly desirable, Instagrammable and saleable products that fly-off his virtual shelves at an incredible rate.While he admits he’s not an expert on the formulations, although he knows how to work with the people that are, Ryan is a branding visionary that combines research and data trends to create must-have brands. Using direct communication with his target market and focused research, Ryan has created products people genuinely want which include a unique point of difference. Blaq, Generation Clay and Flight Mode deliberately appeal to all genders and sexual orientations, cleverly marketed as simply great skincare for people who want awesome, quick results.Ryan’s highly analytical and data-driven approach has enabled him to predict and capitalise on mega- trends. Particularly the power of micro-influencerson social media and their ability to create demand in the skincare market. Many sales are generated through digital word-of-mouth recommendations and tens of thousands of social media posts, which have enabled Blaq, Generation Clay and more recently, Flight Mode to become virtual overnight success stories.