Ryan Avery Email & Phone Number

San Francisco Bay Area

• Manage a team of 20 Program Managers and Influencer Relationship managers cultivating a team ecosystem where every team member feels empowered and encouraged to own and celebrate their best work. Oversee a team producing 1,310+ livestream and on-demand content programs that contribute $671MM+ in advertising revenue.• Develop OKRs and lead on business strategies for North America and Latin America based teams. Implementing AI into workflows, identifying operational inefficiencies, and improving SOPs resulting in 11% efficiency per program. • Oversee development of innovative technologies to drive higher livestream engagement through Twitch Drops, Extensions, Prime Gaming, and global emotes.• Global cross-functional leader partnering with ops, product, business development, account executives, agency development, Twitch Events, Twitch Music, Twitch Sports, finance, legal, and creative service teams on BPS product / sponsorship packaging, creative studio resourcing, advertising business objectives, cross-collaboration, and viewer engagement strategies.• Executed 47+ campaigns contributing $28MM+ revenue with the core responsibilities of managing budgets, assets, and timelines across cross-functional teams, external partners, and content creators to deliver high engagement live content with major brands and advertising partners including Coca-Cola, Activision, Samsung, Capital One and more. • Former co-lead of Twitch’s Black Guild (ERG) focusing on empowerment of Black voices across Twitch staff, creators, and viewers. Lead on inclusion and diversity initiatives and contributed to Twitch creator development programs, speaker and manager in student programs, and internal charity events.

San Francisco Bay Area

As a Senior Program Activation Manager it is my responsibility to manage the execution of custom solutions for Twitch's largest advertising partners in the form of influencer broadcasts, sponsorships, custom commercials, in-studio live productions, and more. I work with cross-functional teams to identify new ad products for our clients, and create processes to optimize efficiencies for all stakeholders. To do this my role requires skills such as Project Management, Influencer Marketing, Esports Sponsorship Operations, Creative Producer, Budgeting, and Cross-functional Collaboration.• Ideate and execute 100+ custom solution campaigns for AAA brands like Coca-Cola, Blizzard Entertainment, Nissan, Sony Pictures, and more.• Manage production timelines and budgets for multi-million dollar advertising campaigns.• Executed custom solution programs that contributed to more than $48MM in revenue.

San Francisco Bay Area

Larkspur

• Executed marketing campaigns and oversaw the launch of over 17 game titles across 8 major platforms. • Lead on brand strategy, marketing, and PR for DiRT Rally on PS4 and Xbox One.• Drove product marketing campaigns for critically acclaimed Dead Island series selling more than 3.7M units LOP.• Participated in the creation of MI6 Award winning creative for Dead Island 2 and Saints Row IV.• Manage a NA Brand Marketing budget of $4.5M to garner 77M+ impressions across TV, display, search, and social. • Created specific online marketing strategies to increase reach for assets by 64%.• Maintain strategic partnerships with 1st party and media partners.• Launched Twitch channel and hosted livestream developer demos, first looks, and gameplay tutorials. Past Titles: Dead Island GOTY Edition, Dead Island Riptide, Dead Island Epidemic, Escape Dead Island, Saints Row IV, Saints Row: Gat Out of Hell, Metro: Last Light, Metro: Redux, DiRT Rally, Homefront: the Revolution, Wasteland 2: Director's Cut, This War of Mine: The Little Ones, NASCAR '14, Sacred 3, Sacred Citadel, Ride to Hell: Retribution, Risen 2: Dark Waters, Risen 3: Titan Lords, and more.