Ryan Avery Email & Phone Number

San Francisco Bay Area

• Manage a team of 20 Program Managers and Influencer Relationship managers cultivating a team ecosystem where every team member feels empowered and encouraged to own and celebrate their best work. Oversee a team.
• Develop OKRs and lead on business strategies for North America and Latin America based teams. Implementing AI into workflows, identifying operational inefficiencies, and improving SOPs resulting in 11% efficiency per.
• Oversee development of innovative technologies to drive higher livestream engagement through Twitch Drops, Extensions, Prime Gaming, and global emotes.
• Global cross-functional leader partnering with ops, product, business development, account executives, agency development, Twitch Events, Twitch Music, Twitch Sports, finance, legal, and creative service teams on BPS.
• Executed 47+ campaigns contributing $28MM+ revenue with the core responsibilities of managing budgets, assets, and timelines across cross-functional teams, external partners, and content creators to deliver high.
• Former co-lead of Twitch’s Black Guild (ERG) focusing on empowerment of Black voices across Twitch staff, creators, and viewers. Lead on inclusion and diversity initiatives and contributed to Twitch creator development.

San Francisco Bay Area

• As a Senior Program Activation Manager it is my responsibility to manage the execution of custom solutions for Twitch's largest advertising partners in the form of influencer broadcasts, sponsorships, custom.
• Ideate and execute 100+ custom solution campaigns for AAA brands like Coca-Cola, Blizzard Entertainment, Nissan, Sony Pictures, and more.
• Manage production timelines and budgets for multi-million dollar advertising campaigns.
• Executed custom solution programs that contributed to more than $48MM in revenue.

San Francisco Bay Area

Larkspur

• Executed marketing campaigns and oversaw the launch of over 17 game titles across 8 major platforms.
• Lead on brand strategy, marketing, and PR for DiRT Rally on PS4 and Xbox One.
• Drove product marketing campaigns for critically acclaimed Dead Island series selling more than 3.7M units LOP.
• Participated in the creation of MI6 Award winning creative for Dead Island 2 and Saints Row IV.
• Manage a NA Brand Marketing budget of $4.5M to garner 77M+ impressions across TV, display, search, and social.
• Created specific online marketing strategies to increase reach for assets by 64%.