15+ years of experience leading Media and Marketing Teams (across all channels) for in-house companies and agencies. My proposition is to use that knowledge to link marketing strategies and content to tangible business results - inclusive of optimizing key performance indicators, regardless of my role (whether it be as an agency leader, partner, consultant, or in-house expert) My expertise has been shaped by constructing strategic, full-funnel marketing plans for renowned brands such as Unilever, JPMorgan Chase, Verizon Wireless, and General Motors among others. My deep understanding of the industry, maintaining a learning mindset, and commitment to drive business outcomes make me a reliable navigator and seller in this fast-paced, digital world.
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StrategistTatariNew York, Ny, Us
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Director, Ecommerce ConsultingNight Market Apr 2024 - PresentNew York, New York, United States -
Marketing Strategist & Digital ConsultantSelf-Employed Oct 2023 - PresentAdvising and helping partners execute marketing programs in a smarter, and more agile fashion.
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Head Of Media & Digital Experience, North AmericaLipton Teas & Infusions Oct 2021 - Sep 2023Englewood Cliffs, New Jersey, United States• Lead transformation of Various Marketing Functions (Media, Digital, Content, PR) as Tea business migrated from Unilever to standalone business. This encapsulated:o Sourcing (RFP) and management of Global Media agency o Partnering with PR / Social / Influencer Agencies, Brand Marketing and Retail Networks to plan & execute, and optimize against Integrated Business Goalso Collaborating with Global and Local stakeholders across Cross-functional divisions (Customer Development, Sales, Brand) -
Director, Engagement - Media PlanningBarkley Dec 2020 - Oct 2021New York, New York, United States• Led Integrated Media Strategy and planning (All Channels), Investment, Measurement, and Client management• Drove integration across other Engagement functions (Strategy, Content, Owned / Earned Media, CRM marketing), and ensured holistic objectives and KPIs aligned with business objectives. Key Highlight: • Successfully onboarded and navigated Motel 6 & Delta Faucet new businesses during Pandemic and Supply Chain disruptions in 2021. -
Media DirectorSilverlight Digital Feb 2020 - Dec 2020Greater New York City AreaOversaw Integrated Planning, Investment, and Account Management for all clients across the firm. Worked closely with all partners (internal and external) to develop marketing goals and KPI's to reach those goals, as well as determining optimization processes in-campaign to drive business performance and ROI. -
Senior Consultant, Media & Marketing DirectorR-D Consulting Jun 2018 - Dec 2020Greater New York City AreaProviding Integrated and Data-driven Media and Partner Strategy, Investment and Management Services to Agency, In-House, and Publisher clients. Delivering channel-agnostic performance solutions to drive Full-Funnel business results.
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Vp, Group DirectorDentsu Aegis Network Nov 2015 - May 2018Greater New York City Area✢ Primary Account(s): General Motors✢ Other Accounts: Mastercard, The Home Depot, National Geographic Channel, Sonos, Uniqlo.✢ Conceptualized and developed Location-based Digital OOH, Social, Search, and Mobile Media solutions, leveraging emerging channels in the space - such as Programmatic and Dynamic Creative - to guide tactical planning and deliver smarter execution.✢ Managed internal staffing & SOW's, and spearheaded optimization of Media Performance / Productivity benchmarks for clients -
Vp, StrategyZenithoptimedia Aug 2014 - Oct 2015Greater New York City Area✢ Led holistic media strategy & analytics across JPMorgan Chase Co-Brand Credit Cards ✢ This involved development of existing business while simultaneously forging new relationships outside of the agency’s sphere of influence. -
Associate Director, LocalZenithoptimedia Mar 2011 - Aug 2014✢ Primary Account: JPMorgan Chase✢ Provided smarter tactical plans & activations by delivering integrated, channel-agnostic strategies and solutions - as opposed to planning / buying in tactical silos - to reach target demographics ✢ Channel Expertise included Out-of-Home, Video, Audio, and Print/Content
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Supervisor, Communications PlanningZenithoptimedia Feb 2008 - Mar 2011✢ Verizon Wireless ✢ Collaborated with clients/partners to develop and activate all consumer media initiatives. ✢ Managed all financial and business reporting with client and agency liaisons - included monthly forecasting and budget true-ups across all divisions and regions.
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Ooh NegotiatorZenithoptimedia Mar 2006 - Feb 2008✢ Primary Account: Nestle✢ Facilitated day-to-day OOH media activation + planning
Ryan Davidson Education Details
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Business Administration/Marketing
Frequently Asked Questions about Ryan Davidson
What company does Ryan Davidson work for?
Ryan Davidson works for Tatari
What is Ryan Davidson's role at the current company?
Ryan Davidson's current role is Strategist.
What schools did Ryan Davidson attend?
Ryan Davidson attended Suny Brockport.
Who are Ryan Davidson's colleagues?
Ryan Davidson's colleagues are Collin Colburn, Mariel Koepke, Stang Suwannajade, Caitlin Ramey, Yanira Cardona, Faltu Kaam, Steven Hubbard.
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Ryan Davidson
Connecting People & Businesses | Driving Growth Through Marketing, Sales, And Strategic PartnershipsGreater Tuscaloosa Area
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