Ryan Davidson Email & Phone Number

New York, NY, US

New York, New York, United States

Advising and helping partners execute marketing programs in a smarter, and more agile fashion.

Englewood Cliffs, New Jersey, United States

• Lead transformation of Various Marketing Functions (Media, Digital, Content, PR) as Tea business migrated from Unilever to standalone business. This encapsulated:o Sourcing (RFP) and management of Global Media agency o.

New York, New York, United States

• Led Integrated Media Strategy and planning (All Channels), Investment, Measurement, and Client management
• Drove integration across other Engagement functions (Strategy, Content, Owned / Earned Media, CRM marketing), and ensured holistic objectives and KPIs aligned with business objectives. Key Highlight:
• Successfully onboarded and navigated Motel 6 & Delta Faucet new businesses during Pandemic and Supply Chain disruptions in 2021.

Greater New York City Area

Oversaw Integrated Planning, Investment, and Account Management for all clients across the firm. Worked closely with all partners (internal and external) to develop marketing goals and KPI's to reach those goals, as well as determining optimization processes in-campaign to drive business performance and ROI.

Greater New York City Area

Providing Integrated and Data-driven Media and Partner Strategy, Investment and Management Services to Agency, In-House, and Publisher clients. Delivering channel-agnostic performance solutions to drive Full-Funnel business results.

Greater New York City Area

✢ Primary Account(s): General Motors✢ Other Accounts: Mastercard, The Home Depot, National Geographic Channel, Sonos, Uniqlo.✢ Conceptualized and developed Location-based Digital OOH, Social, Search, and Mobile Media solutions, leveraging emerging channels in the space - such as Programmatic and Dynamic Creative - to guide tactical planning and deliver.

Greater New York City Area

✢ Led holistic media strategy & analytics across JPMorgan Chase Co-Brand Credit Cards ✢ This involved development of existing business while simultaneously forging new relationships outside of the agency’s sphere of influence.

✢ Primary Account: JPMorgan Chase✢ Provided smarter tactical plans & activations by delivering integrated, channel-agnostic strategies and solutions - as opposed to planning / buying in tactical silos - to reach target demographics ✢ Channel Expertise included Out-of-Home, Video, Audio, and Print/Content

✢ Verizon Wireless ✢ Collaborated with clients/partners to develop and activate all consumer media initiatives. ✢ Managed all financial and business reporting with client and agency liaisons - included monthly forecasting and budget true-ups across all divisions and regions.

✢ Primary Account: Nestle✢ Facilitated day-to-day OOH media activation + planning