Ryan Easter Email & Phone Number

Irving, Texas

• Manage promotional email campaigns sent to over 27 million customers from conception to execution• Increased online session rates and customer engagement through targeted messaging to database• Collaborate with Category, eComm, Creative and Merchant teams to manage content changes• Manage incremental coupon emails and store signage process to increase store sales for all retail locations

Westlake, Texas

• Earned Series 7 & Series 63 FINRA licenses; used certifications to trade securities on major financial exchanges• Provide strategies for customers to move money and manage their retirement or brokerage portfolios• Enable customers to manage investments and accounts through online or mobile app features• Awarded Associate of the Month for team contributions in managing workloads, projects and training peers• Trained coworkers on new account setups, periodic investment plans and various ad-hoc requests

Denton, Texas

• Responsible for CRM program management of email, SMS and programmatic digital media channels• Managed Salesforce Marketing Cloud services team relationship, priorities and campaign delivery process while ensuring flawless execution• Influenced senior leadership through ownership of weekly campaign performance meetings in order to discuss strategic recommendations and key messaging improvements• Identified and activated key audience segments that drove personalized experiences and increased digital engagement • Drove customer retention and category sales through the development of behavioral based customer journeys• Developed and executed an SMS channel acquisition plan that drove subscriber growth from 12,000 to 500,000 members in 12 months• Championed Test & Learn initiative to actively A/B test, track and optimize email channel

Denton, Texas

• Managed day-to-day operations of promotional email programs inclusive of the initial concept, development, deployment and reporting• Optimized a calendar planning and campaign briefing process that tied back to key business objectives• Collaborated cross-functionally in order to develop sales-driving campaigns based on insights and key learnings

Greater New York City Area

• Tested & approved audio/video of promotional reels for highest grossing Nickelodeon shows before airing• Assisted production teams by compiling data into Nickelodeon’s production archive and shared drives• Designated video clips to be used for online promotional reels on Nick.com

Irving, Tx

• Organized and monitored information for a direct mail marketing campaign• Aided the agency recruiter in recruitment decisions, personally contacted over 200 potential new hires, and represented Prudential at a local job fair to meet with applicants• Created and maintained a report of sales agent’s weekly goals, contacts, and GDR• Assisted with general office duties; including copying, faxing, filing, and answering phones

• Networked throughout a university of 36,000 students as a brand ambassador to increase product awareness and encourage traffic to the Course Hero website• Generated leads and scheduled appointments for new contacts• Uploaded student notes and managed my administrative dashboard on the Course Hero website

• Greeted and served an average of 25 guests per night while interacting with management, cooks, and coworkers to ensure optimal guest satisfaction• Anticipated guest needs, responded promptly, and acknowledged all guests even when busy• Managed my tables while proactively helping fellow coworkers with their respective workloads

• Promoted in-store sales and answered questions or concerns from customers• Regularly ran cash registers and processed payments from transactions• Stocked shelves, swept and cleaned common areas, and did various upkeep

Bachelor Of Business Administration (Bba), Double Major In Marketing & Entrepreneurship

Activities and Societies: American Marketing Association

Bachelor Of Business Administration (B.B.A.), General Business