Ryan Britt Email & Phone Number

Charleston, South Carolina Metropolitan Area

Remote

The Digital Customer Experience (DCX) Manager is a global role responsible for creating relevant and engaging experiences on Regal’s owned digital properties (websites, apps, etc.) that encourage and allow customers to complete goals quickly (convert). This manager has responsibility for guiding the creation and publishing of content that allows Regal Rexnord properties to perform well in relevant organic web searches. This manager will lead a team of digital content writers and publishers and will provide search engine optimization (SEO) and content marketing guidance to Regal Rexnord’s various business units.

United States

As part of the marketing team, this strategic and tactical position was created as part of a organizational digital initiative. I was commissioned with the architecture, strategy, execution, and measurement of digital deliverables including branded websites, social media accounts, marketing automation, and digital signage. I work alongside the marketing communications and product management teams as well as external agencies to produce and execute marketing campaigns across a variety of channels, improve overall customer experiences and drive a strong marketing ROI.Soon after my arrival, we kicked off a new website ecosystem project. This included a complete corporate website redesign on a new CMS (Kentico), a digital asset management system (Cloudinary), and seamless connections to our CRM, HR hiring platform, and proxy translation solution. This project consolidated multiple product websites, identified target customer personas, and improved the overall customer online experience. I orchestrated all internal teams for content development and 3 external agencies for SEO, development, and CX and fully executed the project within 1 year.Currently, I am using keyword monitoring tools to continually optimize and generate new content. We have an exciting backlog of UX enhancements, marketing automation engagement programs planned for web leads, and are building a strong paid search account to supplement the improved organic traffic.

Indianapolis, Indiana Area

As the organization’s marketing department was experiencing substantial growth, my position took a couple different forms early on. Originally, my task was to manage the strategy for paid search marketing for a few product lines. This includes maintaining monthly budgets and bid strategies for Google and Bing, manage landing pages and other campaign assets, as well as collaborate with internal product managers on the development of new campaigns and content. This position was soon expanded to new product lines and included managing marketing automation and CMS platforms like Pardot and Sitecore. The organization utilized SalesForce for prospect and lead management Which gave me experience in developing reporting and tracking leads as they continued through the sales funnel. At the time of my arrival, the marketing department was leading a project to develop a new corporate E-commerce enabled website. This meant a large portion of my time was dedicated to creating and optimizing webpages across several geo locations, ensuring digital assets were made available, and tracking web performance with tools like Google Analytics and Brightedge. During my time with the organization, I was able to build and optimize webpages, paid search campaigns, email nurture programs, and social media messaging for three brand new product lines. These product lines account for half of the organization’s annual revenue and are now experiencing double digit growth this year. It has been fascinating working closely with PhD’s and scientific experts in a variety of disciplines to develop content for digital marketing campaigns. I’ve had the opportunity to learn and master new marketing tools and systems, educate myself in genomic and cellular sciences, and am eager to use my skills for a new challenge.

Tennessee

Tactical planning and execution of all marketing channels for the Tennessee vacation rental business including marketing plans, campaign creation and monitoring, data analysis, advertising & graphic design, and cultivating relationships with local businesses. • Managing 7 transactional websites and 10 supporting content websites as part of a large-scale marketing initiative that generated over $2 million in revenue in its first year.• Administers 17 social media accounts including a main Facebook page that I created upon my arrival to the company. Since, the page has grown to nearly 500k LIKES, $120K in direct annual revenue, and posts reaching over 17 million users. • Since taking the position, the local business has seen a 30% annual increase year over year.Key Skills: Content Marketing, CMS (WordPress & Drupal), Email Campaigns, Social Media Management, NAVIS, V12, Online Travel Agencies, Reputation Management, Photography/Videography, Graphic Design, SEO tools, PPC, UX Design, Data Analysis & Visualization.

Tennessee/ Smoky Mountains

Just prior to my arrival, the local business had undergone detrimental changes and lacked any substantial marketing plan. Much of my time was spent correcting product merchandising, managing the photography of 300 properties, and creating all of the location’s marketing channels and local relationships from the ground up. • After a few months of creating a more solid marketing foundation, I was given additional team members which enabled me to expand our marketing efforts.

Music Road Resort

Developed and coordinated all print, internet, and social media marketing initiatives. This included projects such as advertisements, coupons, website design, and other advertising graphics for the property. Orchestrated special projects such as digital signage for a hotel lobby, internal forms and documentation, and advertising for the owner's other outside organizations (IE. Alzheimer Tennessee and the Tennessee Tourism Committee appointed by Governor Haslam).

Pigeon Forge, Tn

Employment during my Bachelor's Degree program at DeVry University. This was a full time position as a Property Manager for 2 hotels and a 12,000 sq. ft. convention center. I managed front desk, reservations, engineering, housekeeping, and customer service staff in order to maintain customer satisfaction and address any issues throughout the property. I was repurposed as a Digital Media Manager once I demonstrated a business opportunity to expand digital marketing.

Employment during my Associates Degree program at Shasta College in Redding, California. I worked full time as Sales and Technical Support for a cell phone service provider. I continously exceeded all sales goals and assisted customers with devices, service, or billing.

San Francisco Bay Area

Served as the interim manager for a number of months. I managed my staff of sales associates, performed hiring and termination duties, acheived all sales goals, merchandising, customer service, scheduling, and store purchasing.

Bachelor Of Science (B.S.), Technical Management Specializing In Marketing, Summa Cum Laude - 4.0 Gpa

Associate Of Arts (A.A.), Business Administration And Management, General, 3.5 Gpa

Worked as the music director and youth leader for a local church as well as a sales associate at a wireless company.

Associate Of Science - As, Business Administration And Management, General, 3.5 Gpa

Activities and Societies: Worked Full Time as Interim Store Manager at C28 Retailers

Certificate In Bible And Theology, Theology/Theological Studies, 3.5 Gpa

Diploma, General Studies

Activities and Societies: Baseball, honor society, and yearbook club. Worked full-time during high school, Advanced Placement classes.