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Dynamic Senior Director of Digital Acquisition with over a decade of strategic leadership in enhancing digital marketing strategies across a diverse set of industries. My expertise lies in leading data-driven SEO and digital marketing strategies that have consistently resulted in substantial increases in customer acquisition, organic growth, and website traffic for Fortune 500 and Fortune 1000 companies.At Everly Health, I led digital acquisition efforts encompassing paid search, SEO, paid social, and affiliate marketing, delivering cost-effective solutions that substantially improved performance metric and brand visibility. My approach is rooted in a deep analytical framework, using precise data insights to drive decision-making and optimize digital ecosystems.My career is characterized by a dynamic adaptation to industry changes and the ability to leverage comprehensive digital marketing tools and techniques to drive commercial results. I am skilled in crafting strategies that integrate technical SEO, content marketing, and SEM to achieve aggressive revenue and marketing goals, and maximize return on investment.Technical Skills: SEO & Keyword Tools: BrightEdge | Conductor | Ahrefs | Moz | Screaming Frog | SEMRush | Botify | Deepcrawl | Sitebulb SpyFu | Majestic SEO | Keywordtool.io | Answer The PublicWebsite Performance Analytics: IBM Analytics Coremetrics | Adobe Analytics | GTMetrix | Pingdom | Alexa | Hotjar | Siteimprove | Copyscape | Qualtrics | TalkWalker | Google Analytics 360 Tools CRM & Marketing Automation: Adobe Experience Cloud | Adobe Creative Suite | Marketo | HubSpot | MailChimp | SalesForce Marketing Cloud | Zoho | Dynamics | Constant ContactCore Skills:Digital Acquisition Strategy | SEM | Paid Social | Affiliate Marketing | Content Marketing | SEO Strategy | Keyword Research Conversion Rate Optimization | Cost Per Acquisition Reduction | Return on Ad Spend Enhancement | Technical SEO Measurement & Attribution | Data and Analytics Analysis | Strategic Planning | Budget Management | Team Leadership
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Director, SeoVaynermediaChicago, Il, Us
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Senior Director Of MarketingOnyxmp Growthco Nov 2024 - PresentAustin, Texas, UsPaid and Organic Digital Acquisition @ Rugiet.com & FightingWeight.com -
Founder & CtoInternet Marketing Chicago, Llc May 2013 - PresentChicago, Il, Us•Founded and managed a marketing solutions company, overseeing daily operations, client engagements, and business development, while leading a team in delivering website marketing support and consultancy. -
Senior Director Of Digital AcquisitionEverly Health Feb 2023 - May 2024Austin, Texas, Us•Managed all paid search, paid social, SEO and affiliate marketing strategies for Everly Health and Natalist, driving cost effective digital acquisition and enhancing brand visibility.•Consistently improved paid conversion rates while reducing customer acquisition costs and increasing return on ad spend through innovative creative testing and performance optimization.•Managed robust paid search and social media campaigns, continuously optimizing for performance and audience targeting.•Built and led a team of high performing analysts and strategic agency partners. •Led organic search initiatives and content marketing efforts, focusing on data-driven optimization to improve search rankings and user engagement.•Optimized core web sites, enhanced site speed, and improved crawling performance, showcasing deep technical expertise beyond traditional content marketing.•Directed affiliate marketing programs and partnerships strategies that increased sales and reduced CAC. -
Director Of SeoEverly Health May 2022 - Feb 2023Austin, Texas, Us•Led the development and execution of SEO campaigns that encompassed comprehensive keyword research, competitive analysis, and technical SEO enhancements.•Achieved a 48% increase in organic search traffic within the first 12 months by implementing targeted SEO strategies and optimizing content delivery.•Substantially raised organic search traffic by 136% over 24 months through continuous refinement of SEO practices and proactive content updates.•Significantly grew upper funnel (blog) assisted revenue across all channels by strategically guiding upper funnel visitors towards transactional pages and further down the digital sales funnel.•Collaborated with cross-departmental teams to integrate SEO with overall marketing and content strategies, ensuring alignment with business objectives and maximizing impact on traffic and revenue.•Conducted detailed data analysis to monitor and report on SEO performance metrics, using insights to steer future strategy adjustments and achieve sustained growth.
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Associate Director Of Seo10Up Jul 2021 - May 2022Remote Worldwide, Oo•Led and executed director-level responsibilities, including pitching, staffing, and implementing international SEO strategies that drove substantial organic growth and increased website traffic for Fortune 1000 companies.•Managed comprehensive project timelines and requirements for complex initiatives such as website redesigns, ecommerce optimizations, and PR campaigns, ensuring successful SEO solution delivery from conception to completion.•Recognized as a thought leader in technical SEO, imparting crucial knowledge and strategies to global businesses and clients, facilitating the effective implementation of advanced SEO tools and practices.•Cultivated and maintained strong relationships with a diverse, global client base, becoming a trusted advisor in SEO solution development and delivery, and fostering extensive network connections. •Enhanced search engine accessibility and performance by orchestrating collaborative efforts across SEM, UX, development, and analytics teams, ensuring cohesive strategy implementation.•Directed comprehensive technical and content audits for both B2B and B2C global enterprise websites, optimizing interactions with SEM, development, content, and UX teams to drive substantial site improvements.•Led key client accounts in collaboration with senior executive stakeholders, ensuring alignment with the company’s strategic vision and maintaining strong client engagement. •Developed and implemented a robust system for generating detailed monthly and quarterly performance reports, providing key business metrics and insights that guide strategic decisions and continuous improvement. -
Seo ManagerDigitas North America Nov 2018 - Jul 2021Boston, Massachusetts, Us•Directed and executed comprehensive international SEO strategies, achieving significant organic growth and increased web traffic for Fortune 500 companies.•Conducted comprehensive keyword research and competitive analysis to optimize content and meta tags, resulting in top-ranking positions for priority keywords.•Led a team of dynamic strategists, fostering their professional growth and development to increase retention and improve strategic output. •Collaborated with content and development teams to ensure SEO best practices were integrated into website design and editorial content, enhancing overall site performance and user engagement.•Monitored and reported on SEO performance metrics using tools like Google Analytics, Google Search Console, Ahrefs and SEMrush, making data-driven decisions to refine strategies and maximize ROI. -
Web Strategist, Consultant & Business DevelopmentOrbit Media Studios Mar 2016 - Nov 2018Chicago, Il, UsI drew upon extensive expertise in SEO to manage technical, on-page, and off-page optimization as an additional formal business element of Orbit Media Studios alongside digital marketing consultancy and strategic business development.Outside day-to-day responsibilities as Web Strategist, I provided value as a regular conference speaker on SEO strategy, Content Marketing, Conversion Optimization, Site Architecture, Site Auditing, WordPress, and other digital and traditional marketing strategies. -
Chief Technology OfficerCommunity Tax Relief, Llc Mar 2012 - May 2013Jacksonville, Fl, UsThroughout my experience with this tax consultancy, I oversaw teams of IRS Practitioners, Case Analysts, and Customer Service Agents, while designing and implementing internet marketing strategy including website network management, affiliate marketing, email marketing, SEO, and PPC. -
It & Marketing ManagerCommunity Tax Relief, Llc Feb 2011 - Mar 2012Jacksonville, Fl, Us
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Internet Marketing ConsultantConsumer Law Group, Llc Apr 2011 - May 2013
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Online Marketing Team MemberThe Bradford Group Nov 2010 - Feb 2011Niles, Il, Us -
Web Team MemberHammacher Schlemmer Jun 2010 - Nov 2010Niles, Il, Us
Ryan Erwin Skills
Ryan Erwin Education Details
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Loyola University ChicagoBusiness Management Focus On Marketing & Communication -
Northwestern University - Kellogg School Of ManagementAi & Analytics
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Northwestern University - Kellogg School Of ManagementArtificial Intelligence: Strategies For Leading Business Transformation
Frequently Asked Questions about Ryan Erwin
What company does Ryan Erwin work for?
Ryan Erwin works for Vaynermedia
What is Ryan Erwin's role at the current company?
Ryan Erwin's current role is Director, SEO.
What is Ryan Erwin's email address?
Ryan Erwin's email address is er****@****ail.com
What is Ryan Erwin's direct phone number?
Ryan Erwin's direct phone number is +184739*****
What schools did Ryan Erwin attend?
Ryan Erwin attended Loyola University Chicago, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management.
What are some of Ryan Erwin's interests?
Ryan Erwin has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Ryan Erwin known for?
Ryan Erwin has skills like Google Analytics, Online Marketing, Seo, Social Media, Email Marketing, Marketing, Google Adwords, Conversion Optimization, Marketing Strategy, Sem, Cross Functional Team Leadership, Social Media Marketing.
Who are Ryan Erwin's colleagues?
Ryan Erwin's colleagues are Noeli Acoba, Andrew Cuje, Araiba Paracha, Teresa Mitchell, Laséni Olabode, Beth Wall, Martina Panchetti.
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