Ryan Freeman Email & Phone Number

Saint Paul, MN, US

Golden Valley, Minnesota, US

Irving, Texas, US

- Create vision, set strategic direction, build, and execute product roadmaps to deliver a best-in-class digital customer experience for parts.cat.com.- Responsible for the direction, development, and execution of eCommerce customer experience focused initiatives.- Communicate, collaborate, and train various teams including dealers, retail customers, and.

Cottage Grove, MN, US

Responsibilities:- Digital Leadership- Team Development- Website Strategy & Management- Email Marketing Strategy & Management (Marketing Automation)- Customer Portal Strategy & Management- Consumer App Strategy & Management- User Experience- Personalization- Website and Email Testing / Conversion Rate Optimization- SEO- Consumer Journey- Augmented Reality.

Cottage Grove, MN, US

• Lead strategy and implementation of all digital marketing initiatives for Renewal by Andersen
• Implement enhancements, manage, and maintain functionality to support Renewal by Andersen website, search engine optimization, paid search, lead generation and conversion optimization.
• Manage www.renewalbyandersen.com and www.renewalbyandersen.ca websites from strategy to executiono Lead efforts to optimize corporate websites for lead generation and user experience on desktop, tablet, and mobile.
• Lead all reporting and analysis for web related initiatives including on-site behavior, paid search, SEO, SEM, mobile, remarketing, e-mail, site testing, site search, programmatic, and pre-roll
• Develop strategies and implement tactics to measurably improve the volume and quality of visitors to the corporate websites
• Take actions designed to keep Renewal by Andersen retail locations prominent in local search rankings in their respective markets on online search engines and directories, particularly Google+, Yahoo, Bing, and Yelp

Golden Valley, MN, US

• Leadershipo Lead all direct reports as well as provide direction for indirect reports.o Direct strategic business objectives from data and analysis insight.o Build and manage strong relationships with key internal and.
• Web Analyticso Deliver strategic business insights and data analysis that drives business objectives through actionable recommendations.o Lead all reporting and analysis related to the business.o Create sales forecasts.
• User Experience (UX)o Led the project to make a responsive web site that has resulted in a 20% overall conversion rate increase with mobile conversion rates increasing 30%.o Develop testing strategies and work with a.
• Search Engine Marketing & Optimization (SEM & SEO)o Day to day management of paid search initiatives including Google Adwords and Bing AdCenter.o Cut paid search spend in half, increasing the return on ad spend (ROAS).

Golden Valley, MN, US

• SEO o Day to day management of organic search initiatives and optimization. o Responsible for improving and maintaining keyword rankings.
• SEM o Day to day management of all paid search initiatives including Adwords, Youtube, Bing/Yahoo network, Facebook and comparison shopping networks. o Oversight and management of on and offsite paid search resources.
• Analytics and Reporting o Support planning and reporting of online activities via creation and maintenance of forecasting and reporting models. o Develop data models and tests to measure and support business.
• Conversion Optimization o Website and product/merchandising changes. o Use internal and external data for analysis and competitor intelligence.

Milwaukee, WI, US

• Generate and automate key metric reports and dashboards
• Perform quantitative analyses related to marketing, merchandising, and site design
• Involvement in analysis of A/B and multivariate testing
• Create reports from qualitative and quantitative data sources, ensuring that team members have the information necessary to make informed decisions
• Administer Web Analytics accounts and trouble shoot issues with internal users
• Interface and collaborate with business and marketing managers to provide support for web strategies and initiatives

St Paul, MN, US

• Lead the reporting and analysis of e-commerce channel partners by taking web data and synthesizing it into actionable sales growth recommendations.
• Identify, measure and communicate sales trends, search performance, and conversation rates into performance dashboards.
• Coordinate, measure and react to the effectiveness of eMarketing initiatives such as search engine optimization, testing, and marketing campaigns to drive sales volume through e-commerce partners and where to buy.
• Responsible for extracting, interpreting, tracking, reporting, analyzing and socializing insights on site performance metrics using web analytics tools.
• Analyze test results, provide ongoing test reporting and make data driven recommendations that drive fundamental improvements to enhance site experience.

St Paul, MN, US

• Coordinate the end-to-end process of web analytics and website optimization for all Safety, Security and Protection Services Business websites
• Use analytics tools [WebTrends Analytics, website optimization software] to measure and report success and ensure that website development decisions are made with data as the primary driver
• Be an advocate for best practices in web analytics, including customer segmentation, goal funnels, information architecture, real estate utilization and page update frequency
• Effectively communicate the web analytics process to internal and external clients
• Work closely with other team members to understand and meet the business goals
• Stay abreast of latest trends in the industry with constant research in the web analytics community implement strategies accordingly

Minneapolis, MN, US

• Build, manage and execute 80+ Target.com web pages, the 4th highest visited retail site in the nation that generates $1 billion in annual sales.
• Analyze and respond to customer click through rates, conversation rates, sales dollars and placement value associated with each webpage’s creative layout.
• Direct multiple teams to strategize, develop, implement, analyze and execute category web pages.
• Research competitor websites and industry trends to recognize, analyze and respond to potential growth opportunities for the optimal customer experience on Target.com.
• Analyze and prepare reports to present future site testing ideas to higher level management that emphasizes the financial benefits.

Minneapolis, MN, US

• Update, manage, and examine profit and sales databases for Site Marketing team and Senior Marketing Analysts for problematic issues and weekly reports
• Create, calculate and analyze a product’s profitability for free shipping and sale lists to gain the required promotional depth to execute for the website
• Strong understanding of Promotions and Site Marketing departments process as well as the capability to identify issues and implement solutions
• Working knowledge of Site Marketing and Promotions reporting and financial tables.

• Analyzed and developed field representative marketing tactics by recording expenditures and generating possible solutions to reduce variable and fixed costs
• Maintained case filing and data entry for important pre-trial preparation

Bachelor Of Arts (B.A.), Entrepreneurship/Entrepreneurial Studies

Bachelor Of Arts - Ba, Entrepreneurial And Small Business Operations