Ryan Gwaltney Email & Phone Number

Somerville, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

- Support the development of consumer-first, omni-channel campaigns for seasonal performance running product stories, launches, and key global events- Build seasonal marketing strategies for e-commerce, retail, CRM, paid media, organic social, and mobile apps while integrating real-time campaign performance and data- Partner closely with Product Line & Merchandising teams to ensure that marketing campaigns reflect seasonal product technology, stories, and features that serve key consumer needs- Brief, support, and present seasonal campaign roadmaps, calendars, and sell-in/sell-through materials to stakeholders across the ASICS organization to be utilized for go-to-market meetings, on digital channels, and at trade shows- Partner with Sports Marketing contacts to strategically integrate ASICS sponsored athletes into key product campaigns and activations- Work directly with agencies and internal creative teams to develop quality content and materials that help connect the performance running product story to a wider ASICS brand message in a thoughtful, creative, and eye-catching way

Boston, Massachusetts, United States

- Creation, pitching, and execution of account-specific marketing plans that support both the Reebok brand and account-specific business objectives for Amazon, ASOS, Dick's Sporting Goods and Hibbett Sports.- Develop, present and execute all aspects of account-specific omni-channel marketing plans that uphold brand standards, support sales objectives and drive sell-in/sell-through of products, including: print, digital, social media, consumer promotions, sales associate contests, in-store merchandising concepts, content creation, event/grassroots marketing, and field team support- Develop and maintain positive cross-functional relationships with key internal and external stakeholders including sales, legal, finance and external retail partners- Act as primary liaison with sales team and retailer teams to foster effective communication with regard to all planning and execution of initiatives- Manage hundreds of thousands in designated trade account budget including processing invoices, forecasting, actual reconciliation and year end accruals- Conceptualize account-specific brand strategy and present brand direction and account specific marketing plans at key meetings: Pre-lines, regular account meetings and internal pitch-backs- Own content creation through vendor management and working with internal partners, briefing content needs and managing the creation process. Communicate clearly with internal partners and multiple external vendors with regard to all planning and execution of these initiatives

Boston, Massachusetts

- Activated the Reebok brand in and around New England by developing and managing key retailer relationships- Managed micro and macro-influencer relationships and regularly seeded those in the fitness & lifestyle space to help drive to retail and increase brand awareness across New England- Created and executed multiple grassroots events per quarter to drive consumers to key retailers, hosting at local gyms and buzzy event spaces- Assisted with large-scale brand events and activations nationwide, from athlete fittings and consumer outreach at the CrossFit Games to immersive try-on experiences at Ragnar Relays- Planned and executed dozens of clinics per quarter to provide technical product knowledge to key retailer managers and associates- Merchandised apparel, footwear, and accessories in-store

Canton, Massachusetts

- Drafted and edited PR materials for global market distribution- Assisted with large-scale event logistics and on-site event management- Managed and collaborated with external agencies- Interviewed for and wrote 30+ blog posts for Reebok.com with engaging and insightful content that brought consumers closer to the on-site buying experience - Pitched out content featuring Reebok product to key media outlets- Developed and managed media lists

Elon, Nc

Elon, Nc

Alexandria, Virginia

Irvine, Ca

Anaheim, California

Bachelor'S Degree, Strategic Communications

Bachelor Of Arts (Ba), Strategic Communications

Education record