Ryan Hale Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, Nc

Manager of 50+ national brands lead generation campaigns responsible for $300k of advertising spend. Clients include: Lightbridge Academy, The Pickle Pad, Bodybar Pilates, Vicious Biscuit, Wayback Burgers, Always Best Care, Picklepad, Penn Station East Coast Subs, AtWork, SoBol- Worked cross-departmentally to optimize national franchise leading paid search and social lead generation campaigns.- Curated and optimized PPC campaigns for Google Adwords, Bing Paid, Meta Ads, Twitter Ads, and Reddit Ads.

Past Clients Include:Sony Entertainment, MUSIC.COM, Smith & Partner Art Gallery UK, Pharrell Williams, Catapult for Video, Luke Bryan, Universal Music Group, Republic Records, French Montana, Sushi King, TintMax VA, Low Price Auto Glass.Services Provided- Digital Strategy Consulting- Paid Media Advertising- Content Management- Film, Short-form Video, & Graphic/Image Content Creation- Web Design - Social Media Management- SEO - Google Analytics Management & Reporting- Google Tag Manager Administration

Norfolk, Virginia Area

Digital Campaign Manager for Hampton Roads' largest digital media team in Search and Social Media Marketing Services responsible for digital growth and scale primarily involving Google, Facebook, Instagram, and Twitter Advertising Platforms.Current Clients Include:Kroger Grocery Store, Dave & Busters, Riverside Hospital, The 2020 Virginia Wine Expo, Massage LuXe, CozyPure, Alameda Pools, and many more in multiple verticals. Achievements:-Accumulated a 7x ROAS in ticket sales for the 2020 Virginia Wine Expo held annually in Richmond, VA over a course of 3 months. -Created and managed Facebook, Instagram, and Twitter accounts to advertise for the Grand-Opening of the Kroger Grocery Store in Hampton, VA. Ads reached a total of 700k people in the Hampton Roads region.Responsibilities:- Hands-On PPC Account Management, involving strategic creation, implementation, and management of Paid Search and Social Marketing campaigns on Google, Facebook, and Twitter. - Daily budget management tracking of campaign progress and ROI for 20-30 accounts across multiple web sites and product lines. - Communication of campaign progress to other team members, executives, and clients through monthly written search marketing reports.- Optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and others- Google AdWords Search Certified as of December 2019.

Greater Los Angeles Area

- Lead or coordinated the strategic development and creative vision for 40+ Mutesix clients, maintaining thought leadership and insights for social-first digital content creation as the industry evolves. - Ensured all deliverables meet client’s brand standards and adhere to social media strategy and branding guidelines.- The original writer of scripts and concepts geared for short-form digital web facing consumption.- Managed & hired for productions with budgets ranging from $1k to $100k+- Created and managed budgets, project schedules, vendor lists, call sheets, contracts, licenses, location agreements, insurance certificates, and more.- Managed campaign ideation, set-up, activation, optimization, reporting and day-to-day communication for my book of business

Sequoia National Forest

Now a 3x Award-Winning Film! Winner of: -Best Sci-Fi Short -Best Original Story-Best Production DesignProvided executive-level advice, consultation, and support to Director on all film matters. Utilized solid skills in planning, organizing, guiding, and controlling operations and film-wide administrative duties, including guidance to personnel across all departments.-Controlled, with the director, the budget for short sci-fi film distributed amongst online media outlets and submitted for film festivals. -Researched, scouted, and secured shoot location Sequoia National Forest, Balch Park with collaboration from Tulare Film County Commissioner where other major productions such as "Forrest Gump" and "True Detective" were filmed.-Coordinated auditions for over 100 actors to audition for 4 roles.-Vetted and Purchased Commercial General Liability Insurance worth $1/$2 million of liability.-Established and organized catering for crew members for a total of 3 days of filming.-Planned and scheduled rehearsal times and shoot dates for all cast and crew members creating casting calls to ensure timelines and delivery.-Filmed with Ursa HD Black Magic.

Norfolk, Virginia

• Proactively sought new business expanding current accounts by 15% bringing in $50,000 in 6 months.• Communicated promotional, software, and beneficial updates to over 200 accounts assigned under my name.• Collected detailed software market intelligence and competitive information to deliver custom reports to further drive company wide sales and product initiatives.• Built lasting relationships with high level executives and accounts worth over $2 million of lifetime revenue for global software company.

Norfolk, Va

As a B2B operational software product that can help solve a companies help desk, issue tracking, workflow, complaint management and customer support issues, our product has been adopted by major brands that you interact with everyday. UPS, Pepsi, and many universities around the world utilize Issuetrak's customizable software tailored to their needs. As the Marketing Coordinator to the Director of Marketing, my responsibilities are delegated to such tasks as :• Social Media Account Manager across Twitter, LinkedIn, Facebook, Instagram, Youtube and Google+ for Issuetrak. I've developed a Social Media Calendar to go along with the strategy we have implemented since rebranding. • Analyzed and reported within Google Ads & Analytics search engine optimization across Issuetrak sites, blog posts, social media accounts, and keyword campaigns.• Managed initial Review Request Campaign sending emails to encourage customers to review our product on websites such as Trustpilot, SoftwareAdvice, Capterra, G2Crowd, and GetApp.• Compiled marketing research on a Land & Expand campaign that Issuetrak is currently exploring into. Sales and PR will reference my research to further succeed in this campaign.• Responsible for ethical competitor research with 3 different product competitors to compare and differentiate the features of our product to theirs. • Formatted Case Studies and shared documents within the organization after rebranding.• Built and sent out emails through Pardot for our email marketing campaign that has reached over 1000+ customers and prospects.• Relaunched the Issuetrak Quarterly Newsletter configured within Pardot and sent out to all current customers. • Company Photographer/Videographer with a background in experienced self-directed photography. I have produced, directed, interviewed, and edited video projects for Issuetrak that live on our Youtube channel.

Norfolk, Virginia Area

• Run daily reports within Salesforce to visibly show lead data trends across all sources including marketing and sales qualified leads as well as killed/junk reasons for inbound leads.• Create outbound campaign call lists for business development executives to seek out new business opportunities in profitable sectors of our vast business operational software product.• Responsible for CRM management for digital asset, email, and marketing projects sent out to current and prospective clients. • Sales Development Representative Instructor to teach and improve Sales Development Representatives for on-the-job duties and workflow processes.• Continue to facilitate business to business relationships on behalf of my corporate clients and business development executives by directly speaking with upper management of organizations on a daily basis through phone, email, and chat.

Norfolk, Va

The first of this position at Issuetrak, categorized under the Marketing Department, we have launched a sales development department with me as the Business Development Representative to assist with sales enablement by being the first response to inbound leads. My primary responsibilities include:• Promptly contacts inbound leads via telephone and/or email within 15 minutes of form submission; understands the critical nature of being one of the first vendors to respond.• Follows aggressive touchpoint schedule in attempt to reach prospect directly.• Asks prospects scripted questions to gauge the quality of leads before assigning to a Sales Engineer.• Transfers or schedules Sales Qualified Leads (SQLs) with a product expert using a Round Robin model for distributing leads.• Helps refine and then follows scripts for concise, impactful voice messages and in-person communication.• Determines when to assign prospects to nurture program based on touchpoint schedule.• Makes outbound calls to prospect lists and follows up with email contact.• Uses touchpoint model appropriate for outbound campaign in an effort to contact and educate prospects about Issuetrak brand and solution.• Uses Salesforce CRM to document/log ALL calls and communications with prospects.Converts Leads to Opportunities in Salesforce when assigning prospects to Sales Engineers.• Follows appropriate protocol for setting tasks and scheduling events for Sales Engineers as relates to assigned opportunities. • Runs weekly reports of contact efforts and scheduled calls/demos.• Performs a “call down” of dated inbound and outbound leads who have completed nurture cycles.

Norfolk, Va

Katec Industrial builds state-of-the-art, aerosol can recycling units called Aerosolv. Katec employed a class of 6 students at Old Dominion University to compile marketing research and create point-of-sale marketing advertisements to launch a new campaign attempting to bring Aerosolv to after market automotive parts stores to incentivize customers to bring in their used aerosol cans and recycle them.My teammates and I's responsibilities included:-Creating point-of-sale marketing advertisements and aerosol carrying cases to encourage customers to bring back in their recyclable aerosol cans to eliminate an entire RCRA waste stream through the depressurization and recycling of aerosol cans. The items we produced included a 2x8inch infographic card, a 6 pack carrying case with branded stickers, an Aerosolv Shelf Talker, an Aerosolv Retailer Infographic, and Aerosolv Customer Infographic. -Ran marketing research study through "Hop's Place," an automotive repair store located in Hampton, VA to measure how many aerosol cans were recycled using the Aerosolv Recycling unit located in the shop and reported the findings to Katec industrial. -My team wrote an Aerosolv Press Release Article that was published within trade publications that included "Keep Hampton Roads Beautiful" and various ODU publications.

Norfolk, Va

Conducted targeted marketing research, both individually and in a group context with fellow team members and the restaurant's marketing director and owner.Identified the short-term and long-term issues affecting the client’s business, focusing on its on-line website and social media presence.Worked with the class team to recommend solutions for immediate critical issues which were impacting the client’s ability to maximize its operations and growth.Participated in development of components of a framework for an initial formal marketing strategy and related processes for the client’s marketing director, including an organization description/mission statement, a restaurant slogan, a social media plan, and a retention/loyalty program framework.

Bachelor Of Science In Business & Administration (B.S.B.A.), International & Digital Marketing, Graduated

Activities and Societies: Pi Kappa Alpha. American Marketing Association. ODU Finance Club. ODU Love Your Melon ClubOld Dominion.

Bachelor Of Applied Science (B.A.Sc.), Freshmen