As an Account Director, I serve as a trusted advisor and strategic partner to my clients, driving the development and execution of end-to-end marketing programs that align with their business objectives. By deeply understanding their goals and leveraging creative insights, I help craft forward-looking strategies that deliver measurable results.My role encompasses identifying and cultivating new business opportunities, building strong client relationships, and proactively addressing… Show more As an Account Director, I serve as a trusted advisor and strategic partner to my clients, driving the development and execution of end-to-end marketing programs that align with their business objectives. By deeply understanding their goals and leveraging creative insights, I help craft forward-looking strategies that deliver measurable results.My role encompasses identifying and cultivating new business opportunities, building strong client relationships, and proactively addressing challenges with innovative, solution-oriented approaches. I ensure seamless program execution by managing day-to-day operations and collaborating with cross-functional teams to align efforts with key objectives and KPIs.Internally, I act as a bridge between clients and internal teams, fostering collaboration, troubleshooting challenges, and delivering strategic recommendations that anticipate needs and drive success. My industry expertise and marketing acumen enable me to provide proactive guidance that supports both client and organizational goals.I oversee client budgets, ensuring profitability and efficient resource allocation to maximize outcomes. By balancing strategic vision with operational precision, I deliver exceptional value to clients while driving organizational growth. Show less

Driving Results Through Strategic Client Management and Multichannel Marketing InitiativesPartner with an exceptional roster of clients across diverse industries, delivering impactful print and digital marketing solutions that inspire audience engagement and drive measurable outcomes.Lead the creation of promotional content strategies focused on brand awareness, thought leadership, audience engagement, and retail sales growth, ensuring alignment with client objectives and market… Show more Driving Results Through Strategic Client Management and Multichannel Marketing InitiativesPartner with an exceptional roster of clients across diverse industries, delivering impactful print and digital marketing solutions that inspire audience engagement and drive measurable outcomes.Lead the creation of promotional content strategies focused on brand awareness, thought leadership, audience engagement, and retail sales growth, ensuring alignment with client objectives and market opportunities.Develop and implement strategic optimizations throughout campaign lifecycles, proactively identifying opportunities to exceed client goals and improve performance.Provide oversight and guidance across all facets of marketing, including campaign development, website builds, video/photo production, social and paid media planning, analytics reporting, event planning, and retailer promotions, leveraging data-driven insights to inform decision-making.Collaborate cross-functionally with internal teams and client stakeholders to deliver exceptional work, fostering organic growth through innovative strategies and seamless execution.Cultivate and maintain strong relationships with clients, internal teams, agencies, and vendors, ensuring clear communication and alignment across all touchpoints.Contribute to business development efforts by crafting strategic RFP responses that highlight agency capabilities and innovative approaches to client challenges. Show less

Served as the primary liaison for premier partners of Penske’s NASCAR and IndyCar Series race teams, delivering exceptional service and driving innovative activation strategies.Developed and executed experiential marketing programs, including B2B initiatives, brand awareness campaigns, sweepstakes, media outreach, digital and social content, national TV spots, and cross-promotional activities.Proactively identified opportunities for partner activation, engagement, and… Show more Served as the primary liaison for premier partners of Penske’s NASCAR and IndyCar Series race teams, delivering exceptional service and driving innovative activation strategies.Developed and executed experiential marketing programs, including B2B initiatives, brand awareness campaigns, sweepstakes, media outreach, digital and social content, national TV spots, and cross-promotional activities.Proactively identified opportunities for partner activation, engagement, and integration, fostering industry connections to maximize value.Collected and analyzed key metrics to create compelling ROI presentations for sponsorship sales, category research, and partner retention efforts.Collaborated across departments to ensure seamless program execution and accuracy.Led a small team supporting marketing initiatives, including managing the internship program and coordinated semi-annual partnership marketing summits and partner events.Recognized as a trusted leader, contributing to special projects and serving as one of five inaugural members of the Employee Recognition Committee. Show less

Managed high-net-worth client hospitality activations, event planning, ticketing, and attendance analysis for Bank of America's golf sponsorship program, ensuring seamless execution and elevated guest experiences.Oversaw a $4M annual food and beverage budget, optimizing resource utilization while delivering top-tier hospitality.Played a key role in onboarding, training, and mentoring team members, fostering professional growth and operational excellence.Achieved two… Show more Managed high-net-worth client hospitality activations, event planning, ticketing, and attendance analysis for Bank of America's golf sponsorship program, ensuring seamless execution and elevated guest experiences.Oversaw a $4M annual food and beverage budget, optimizing resource utilization while delivering top-tier hospitality.Played a key role in onboarding, training, and mentoring team members, fostering professional growth and operational excellence.Achieved two promotions in less than four years, reflecting a strong track record of consistent achievement, leadership, and client service excellence. Show less

Coordinated media obligations, ticketing and gifting distribution, on-site execution and the recap of the inaugural Bank of America 500 NASCAR Sprint Cup race. Provided insight and generate ideas for the NASCAR program and other sports platforms within the bank which lead to future opportunities. Position emphasized teamwork, “whatever it takes” attitude, flawless communication and exposure to executive levels of management.

Researched businesses for strategic sponsorships and licensee agreements, monitored current accounts, created presentations for sales staff, data entry and database development. Position required dedication, professionalism, interdepartmental relationship management and interaction with executive management within NASCAR organization.