Building an influential online presence for the new-born Chinese "Zillow" - Youhomes.com

THC is America's 1st and the largest SaaS-based marketing platform in Real Estate. Oversee cross-functional marketing team, including mobile application, content marketing, home staging and events.Led the board in implementing a video-driven strategy, which improved customer engagement and membership retention rate, spurred explosive growth in the staging sector, secured new virtual events business with major builders under the covid-19 pandemic.Develop a master marketing strategy and individual action plans for each business sector to seize opportunities across the markets to meet/ or exceed KPIs and financial targetsOptimize brand positioning and statement, craft brand message and ensure it is communicated consistently across all consumer touchpointsLead the construction of the company's product website, responsible for formulating website structure and page content, SEO implementation, and optimization of visitor experiencePlan and implement ASO, improve App search rankings, click-through rates, and downloads by optimized strategic product appeals and launching App Store paid ads.Leading the implementation of large-scale offline promotion activities for new properties for builders. Partners include Toll Brothers, Lennar, Intracorp Homes, ETCO Homes, SCGA and many other local North American buildersDevelop PR opportunity and launched an editorial with Los Angeles TimesProject leader in developing and designing the first-ever digitalized listing yard sign system to generate more leads for realtorsPlay an integral role in the organization, achieving recognition as among the "Best Marketing Agencies" by SoCal Award 2019

Led the marketing for the world's first directional BLE beacon to support the company's business case development and funding.Oversaw the production of all marketing materials, working with agencies to conduct website SEO&SEM and social media marketing campaigns that resulted in a 200% increase in website traffics and 50% more leads for product trials request.Conduct the marketing research and support BD team to secure trials in the commercial real estate and retailing sectors, which result in a large product trial deal closed with Rupp Arena

Team leader of Fuse content marketing sub-business unit with P&L responsibility, manage over ¥20 million content marketing spending per year. Develop innovative content marketing projects to connect brands with entertainment and sports content IPs. Oversee project planning, budget allocation, develop goals, insights, objectives, and implementation plan to ensure ideal outcomes for all stakeholders from both the client-side and the vendor-side.Constantly searching media content SOURCE, develop vendor network and identify content co-op opportunities that will be able to tie into brand's master marketing strategyWinner of 2014 Great Wall Award with "Best Integrated Marketing" and 2015 ROI Advertising Festival with "Best Content Marketing"Served clients included but not limited to intel, Siemens, HP, Lining Sports, China Telecom, Pepsi, Yili Dairy, Danone, Citron, Peugeot.

Develop branded content for advertisers to incorporate their brand messages or images into Metan's global sourced show formatsCoordinate with the scriptwriter, director, producer to ensure sponsor's branded content is delivered aligning with advertiser's marketing goal.Promote Metan's in-house produced format and successfully distributed it onto China high-speed train's onboard TV network. Closed the advertising deal with the 1st Chinese local advertiser 361˚ sports for Metan's terrestrial distributed show "Hello Hollywood!"

Prepare sales deck and conduct sales pitch to develop businessMaintain a close relationship with clients to understand their goals and budget allocationClosed the first advertising deal with Rolex SA for CCTV-5Top sales of 2009 with ¥22 million in billing