J.D. Power Award Recipient in 2024! What an incredible run for Fairway and myself over this decade.Spearheaded the rollout of Brandfolder DAM, CRM, and workflow management platforms with integrated API solutions to ensure brand consistency and compliance across all marketing materials. Led and mentored a design team, providing guidance and feedback to ensure high-quality outputs and professional growth. Implemented and optimized a digital asset management platform, improving asset organization through advanced metadata tagging and integration with creative tools. Executed the company's brand refresh, developing new brand guides, templates, and a web-based digital asset management platform. Developed and executed marketing strategies and brand initiatives, creating high-quality print and digital materials tailored to client needs. Managed design projects from concept to completion, ensuring alignment with brand standards and client expectations. Collaborated closely with clients to understand their vision and requirements, translating their ideas into effective and visually compelling design solutions. Content Production: Produced and managed artwork for a mortgage CRM, delivering a continuous stream of content for B2B/B2C clients through social media and email campaigns. Directed the design and execution of high-profile annual events, managing event space design, sponsor relationships, and entertainment, while utilizing Whova to enhance attendee experiences. Managed major sponsorships, including collaborations with the Milwaukee Brewers and Habitat for Humanity, leveraging creative design to amplify partnership impact. Created engaging video content for TV and on-demand commercials, collaborating with award-winning teams to produce high-quality results. Supported philanthropic initiatives such as the American Warrior Initiative and Fairway Cares, contributing to the provision of service dogs and care packages for veterans and those in need.

Directed the creative approach for print and branding projects, ensuring alignment with client objectives, brand identity, and market trends.Oversaw design projects from initial concept to final delivery, managing timelines, budgets, and resources to ensure timely and cost-effective execution.Supervised and mentored a team of designers, providing guidance and feedback on brochures, flyers, posters, and business cards, fostering creativity and professional growth.Worked closely with clients to translate their ideas into visually compelling and effective design solutions, maintaining a strong focus on customer satisfaction and brand impact.Ensured all creative outputs adhered to brand guidelines, delivering consistent, high-quality printed materials that met or exceeded client expectations.Created and implemented new design concepts, strategies, and processes to enhance service offerings, improve client satisfaction, and attract new business opportunities.Collaborated with external vendors to source materials, manage production schedules, and ensure quality control throughout the printing process.Monitored and managed project budgets, ensuring efficient use of resources and adherence to financial constraints.Provided ongoing mentorship to junior designers, helping to build their skills, creativity, and industry knowledge.Stayed ahead of design and print industry trends, continuously improving service offerings to maintain a competitive edge.

Created content for digital and print, including magazines and ads, ensuring brand consistency. Managed design projects from concept to production, meeting deadlines and quality standards. Coordinated with clients and internal teams to deliver tailored design solutions. Maintained brand guidelines and visual identity across all materials. Provided creative direction and mentorship to junior designers. Designed layouts for magazines and marketing materials, integrating text and images effectively. Oversaw production, including file preparation, proofing, and vendor coordination. Conducted quality reviews and resolved design issues. Stayed updated on industry trends to ensure innovative design solutions. Collaborated with editorial, photographers, illustrators, and marketing teams.

Created high-quality artwork for print projects such as brochures, flyers, and business cards. Prepared design files for production, including color correction and proofing. Managed digital files, ensuring accuracy in formats and color profiles. Communicated with clients to gather requirements and provide design recommendations. Conducted proof reviews and made adjustments to meet quality standards. Coordinated with print vendors for production scheduling and issue resolution. Adapted designs based on client feedback and production needs. Resolved design and prepress issues, ensuring error-free final output. Collaborated with the design team on creative concepts and provided technical support.

Specialized in Custom Automotive and Motorcycle Paintwork: Delivered high-quality custom paint projects using advanced techniques such as airbrushing, color blending, and detailed design work.Expertly prepared surfaces through sanding, cleaning, and priming to achieve a flawless base, ensuring optimal paint adhesion and a smooth, professional finish.Applied complex paint designs, incorporating customer preferences with precision techniques like airbrushing and hand-detailed artwork.Expertly matched paint colors and applied protective clear coats to enhance the durability, finish, and shine of the custom work.Conducted thorough quality checks at every stage of the painting process, performing touch-ups and refinements to meet the highest client standards.Regularly maintained and calibrated painting equipment to ensure consistent performance and quality outcomes.Worked directly with clients to understand their design preferences, providing expert guidance on color schemes and finish options to meet their vision.Managed multiple custom paint projects simultaneously, ensuring timely completion while adhering to safety regulations and quality standards.Accurately recorded all project specifications, including color codes, materials used, and design details for future reference.

Organize and execute off-site catering events, from menu planning to staffing and logistics, ensuring a seamless experience for clients.Prepare, trim, and cook BBQ and other menu items, adhering to food safety standards and maintaining high-quality food presentation.Serve customers and event attendees professionally, ensuring their experience meets or exceeds expectations.Open, prepare, and close the store, overseeing daily operations, staff coordination, and inventory management.Monitor stock levels, placing orders as needed to avoid shortages and ensure smooth operations.Supervise and guide staff during both regular service and catered events, ensuring operational efficiency and excellent customer service.Oversee the creation and execution of all advertising campaigns, ensuring alignment with brand goals and effective performance across multiple channels.Manage the production of company materials, including menus, signage, newsletters, and digital content, maintaining consistency with the brand’s visual identity.Maintain strong partnerships with advertisers and local printers to ensure high-quality print production and favorable advertising terms.Create and manage digital images and promotional materials for in-store and online platforms, ensuring timely and effective distribution.

Creating unique, personalized airbrush designs based on customer requests. This often involves names, characters, themes, or specific artwork.Mastering airbrush techniques, including proper control of air pressure, paint application, and blending colors to achieve professional-quality results on fabric (T-shirts, hats) and sometimes other surfaces.Interacting directly with customers, discussing design preferences, taking orders, and ensuring the customer is satisfied with the final product.Working quickly and efficiently, especially in a high-traffic environment like a theme park, where customers expect fast turnaround times on their designs.Regularly cleaning and maintaining airbrush equipment and paints to ensure consistent performance and avoid downtime due to mechanical issues.Keeping track of supplies such as paint, shirts, hats, and other materials, and informing management when restocking is necessary.Processing customer payments, which may include using a cash register, credit card machine, or mobile payment system.Following theme park policies and safety guidelines, which may include regulations regarding the materials used (e.g., non-toxic paints), maintaining a clean workspace, and adhering to any specific branding requirements.Keeping up with popular themes, characters, and designs that resonate with theme park visitors to ensure the artist's offerings stay relevant and appealing.Suggesting additional items or upgrades (such as special effects, glitter, or additional design elements) to increase sales.