Ryan Horvath Email & Phone Number

Cleveland, Ohio, United States

• Responsible for planning and executing marketing campaigns and programs that exceed sales goals, delivering outstanding revenue growth, and maximizing the return on marketing dollars invested with the Ohio and.
• Works with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, new customers, and revenue growth across all sales channels.
• Implements new customer acquisition campaigns and programs across multiple channels using data to prove out campaign strategies.
• Leads the creation and execution of marketing plans and programs that support new products and services.
• Creates marketing briefs for internal or external creative development, the creation of collateral, retail merchandising, and digital/social media presence.
• Develops and keeps current the marketing calendar.

Cleveland, Ohio, United States

• Managed regional marketing budget of close to $2M within ABC Marketing program. Covered territory from Denver to Boston, from Minneapolis to Kansas City with five divisions.
• Developed and implemented marketing initiatives for national, regional, divisional segments and demographics, including quarterly flyers, monthly promotional email blasts, and social media posts.
• Impacted customer-facing events and promotion of showrooms by collaborating with divisional leadership for direct mailers, brochures, email blasts, and Facebook ads.
• Created targeted Facebook ads for national, regional, and divisional demographics for brand awareness and lead generation by developing marketing plans for established and emerging markets.
• Targeted specific segments with customer-centric flyers based on research, analytics, and conservations with sales leadership and representatives.
• Built relationships with regional and divisional leadership as well as 40+ vendors, to ensuring yearly and quarterly goals and objectives were met.

Cleveland/Akron, Ohio Area

• Developed national and localized yearly and quarterly marketing plans with Vice President of Marketing. Focused on research and analytics for untapped customer base while developing initiatives for current customers.
• Created social media posts highlighting employee achievements, news from airport and airline partners, promoting services, and sharing latest partnerships and start-ups with blog links and UTM parameters.
• Wrote and designed bi-monthly Flight Plan email newsletters for airport and airline executives, sharing information on company news, new partnerships, and start-ups while celebrating employee achievements and milestone.
• Designed monthly “AvSec” Connect PDF and email for aviation security executives and professionals, producing average open rate of 12.4% with click-through rate of 1.5%.
• Wrote weekly monthly, quarterly, and yearly metrics and insights reports on performance of website and various marketing initiatives via Google Analytics, and social media metrics channels.
• Increased social media followers by average of 460.20% across four social media channels (Facebook, Twitter, LinkedIn, and Instagram) in 18 months, averaging engagement rate of 7.7%, with click-through rate of 3.4%.

Bedford Heights, Ohio

• Partnered with President and Marketing Manager in identifying potential customers, maintaining current customers and dealers, and improving overall messaging and brand awareness. Designed print and digital.
• Created social media posts with UTM parameters for brand awareness, new blog articles, new product launches, and various promotions, including reposted user-generated content (UGC).
• Added Instagram to social media marketing strategy while incorporating Linktree for blog articles and landing pages.
• Key contributor on weekly Twitter chat for e-kitchen and bath industry called “KB Tribe Chat”, helping develop several blog articles.
• Wrote blogs educating consumers on latest kitchen and bath trends, company news, helpful how-to’s, and general information, focusing on keywords, phrases, and proper search engine optimization (SEO) techniques..
• Incorporated CTAs for downloadable, lead-generating eBooks in blog articles, originating 45.6% of leads from eBooks.

Berea, Ohio, United States

Berea, Ohio, United States

Bachelor'S Degree, Digital Media Design And Marketing, 3.204 Gpa

Activities and Societies: Spring 2017 - Graphic and Web Design Intern for The Baldwin Wallace University Center for Women and Politics of.

Associate Of Applied Science, Graphic Design, Web Design, And Fine Arts, 2.5 Gpa