Ryan Horvath Email & Phone Number

Cleveland, Ohio, United States

Responsible for planning and executing marketing campaigns and programs that exceed sales goals, delivering outstanding revenue growth, and maximizing the return on marketing dollars invested with the Ohio and Pennsylvania territory. • Works with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, new customers, and revenue growth across all sales channels.• Implements new customer acquisition campaigns and programs across multiple channels using data to prove out campaign strategies.• Leads the creation and execution of marketing plans and programs that support new products and services.• Creates marketing briefs for internal or external creative development, the creation of collateral, retail merchandising, and digital/social media presence.• Develops and keeps current the marketing calendar.• Provides direction to the advertising/digital agencies.• Evaluates the performance of the marketing campaigns and tactics and makes adjustments as needed.• Manages and optimizes the campaign and tactic budgets.• Utilizes strong analytical and research capabilities to evaluate challenges and opportunities.

Cleveland, Ohio, United States

Managed regional marketing budget of close to $2M within ABC Marketing program. Covered territory from Denver to Boston, from Minneapolis to Kansas City with five divisions.• Developed and implemented marketing initiatives for national, regional, divisional segments and demographics, including quarterly flyers, monthly promotional email blasts, and social media posts.• Impacted customer-facing events and promotion of showrooms by collaborating with divisional leadership for direct mailers, brochures, email blasts, and Facebook ads. • Created targeted Facebook ads for national, regional, and divisional demographics for brand awareness and lead generation by developing marketing plans for established and emerging markets.• Targeted specific segments with customer-centric flyers based on research, analytics, and conservations with sales leadership and representatives.• Built relationships with regional and divisional leadership as well as 40+ vendors, to ensuring yearly and quarterly goals and objectives were met.• Created social media posts for “TriMark North” LinkedIn page, highlighting employee accomplishments, sharing industry news, and featuring relevant flyers or products, earning average engagement rate of 18.1% with click-through rate of 1.2%.• Launched monthly email communication to customers focusing on upcoming industry events, including St. Patrick’s Day and Mother’s Day with call-to-actions (CTAs), yielding open rate of 15.3% and click-through rate of 1.5%. • Submitted quarterly analytics and insights report on social media and email initiatives to Chief Marketing Officer, allowing adjustments to strategy and deployment of future initiatives.

Cleveland/Akron, Ohio Area

Developed national and localized yearly and quarterly marketing plans with Vice President of Marketing. Focused on research and analytics for untapped customer base while developing initiatives for current customers. • Created social media posts highlighting employee achievements, news from airport and airline partners, promoting services, and sharing latest partnerships and start-ups with blog links and UTM parameters.• Wrote and designed bi-monthly Flight Plan email newsletters for airport and airline executives, sharing information on company news, new partnerships, and start-ups while celebrating employee achievements and milestone anniversaries; earning average open rate of 17.8% with click-through rate of 2.5%.• Designed monthly “AvSec” Connect PDF and email for aviation security executives and professionals, producing average open rate of 12.4% with click-through rate of 1.5%.• Wrote weekly monthly, quarterly, and yearly metrics and insights reports on performance of website and various marketing initiatives via Google Analytics, and social media metrics channels.• Increased social media followers by average of 460.20% across four social media channels (Facebook, Twitter, LinkedIn, and Instagram) in 18 months, averaging engagement rate of 7.7%, with click-through rate of 3.4%.

Bedford Heights, Ohio

Partnered with President and Marketing Manager in identifying potential customers, maintaining current customers and dealers, and improving overall messaging and brand awareness. Designed print and digital advertisements for brand awareness, various promotions, and special events. • Created social media posts with UTM parameters for brand awareness, new blog articles, new product launches, and various promotions, including reposted user-generated content (UGC).• Added Instagram to social media marketing strategy while incorporating Linktree for blog articles and landing pages.• Key contributor on weekly Twitter chat for e-kitchen and bath industry called “KB Tribe Chat”, helping develop several blog articles.• Wrote blogs educating consumers on latest kitchen and bath trends, company news, helpful how-to’s, and general information, focusing on keywords, phrases, and proper search engine optimization (SEO) techniques. promoted on social media with UTM parameters .• Incorporated CTAs for downloadable, lead-generating eBooks in blog articles, originating 45.6% of leads from eBooks.• Updated website with user experience, search engine optimization, and inbound marketing guidelines and techniques including blog addition. • Increased social media followers by average of 362.84% across three social media platforms (Facebook, Twitter, and Instagram) in 2 years, yielding average engagement rate of 6.0% with click-through rate of 1.9%.

Berea, Ohio, United States

Berea, Ohio, United States

Bachelor'S Degree, Digital Media Design And Marketing, 3.204 Gpa

Activities and Societies: Spring 2017 - Graphic and Web Design Intern for The Baldwin Wallace University Center for Women and Politics.

Associate Of Applied Science, Graphic Design, Web Design, And Fine Arts, 2.5 Gpa