Creative leader and designer with over 15 years of experience crafting ads, directing campaigns, building websites, forging identities and managing design teams. Throughout my career, I've had the opportunity to lead a wide range of new initiatives for global brands that include Unilever, Audi, VW, Dell, Intel, SK-II, American Express and Red Cross.I’m originally from Sydney and started my career as a writer and designer in publishing. My passion for design eventually took me to DDB Sydney, then on to Singapore where I had the opportunity to lead regional creative output at Y&R Brands, Leo Burnett and Wunderman. I directed creative campaigns for India, Thailand, Indonesia, Malaysia and Japan.In Japan, I co-founded Studio Mochi with Michi Kiyomoto. Together, we built a small roster of tourism and property clients, a really outstanding team, and launched a handful of high profile projects in Niseko. We spent five years growing the team organically, and became leaders in the luxury property branding and area of ski resort place design. I am considered a thought leader on Japanese tourism creative marketing, and an expert in place making & branding for ski resorts and luxury hotels.Today, I live in Sydney where I help lead the design group at Brand & Co, where I love to solve design problems.