Responsible for developing and executing marketing strategy for a global theatrical licensing company, representing 10,000+ plays and musicals. Develop content for multiple marketing channels, manage brand identity, and administer wide-reaching digital marketing platform.Lead goal-oriented, title promotion activity across a variety of marketing channels, with an emphasis on strong creative and smart analyticsManaged front-end website re-design for a major e-commerce platformGuided 188-year old organization through first brand identity process, rolling out new identity across all areas of the companyCreative lead on all visual assets, video production, print material, and eventsManage team of marketing generalists across two office in NYC and London

Manage the marketing for an off-Broadway theater company with a budget of $8 million. Responsible for creating and executing marketing plans for six productions annually, as well as for the Atlantic Acting School.Design materials and manage print production for organization, including postcards, advertising, brochures, and exterior signageDevelop season marketing strategy, including subscription plans, single ticket sales, pricing, and media contentLed the re-design of websites for the theater and Acting School

Created and executed marketing plan for large, regional theater. Designed season concepts and managed all print production. Wrote media releases and organized all publicity efforts.Managed large marketing, ticketing, and sales departmentDeveloped annual season subscription campaigns, resulting in 5-10% increase in subscriptions year over yearResponsible for managing dynamic pricing initiatives and working with box office to manage seat inventory for 100+ year old theater space

Responsible for leading large marketing, PR, and design team for a multiple show season across two venues. Managed season subscription and single-ticket campaigns.Developed marketing campaigns for eight show season across two venues, including digtal, print, and PROversaw preparation and budgeting for transition to new performance venue. Managed pricing and inventory for annual Christmas Carol performances

Planned and implemented all aspects of season subscriptions and renewal campaigns for three unique seasons. Developed a single ticket sales campaign from scratch, including group sales and telemarketing. Re-designed company website with online ticketing and dynamic content. Created a subscription program for a new children’s theater, going from zero to 800 subscribers in first year.Opened Forever Plaid in secondary space for extended run. Created marketing plan and was successful drawing existing patrons to separate venue for non-subscribed show. Introduced measures to increase data collection, resulting in the mailing list growing from 2,200 names to over 14,000 names in three years.