Ryan Kantor Email and Phone Number
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I partner with category and innovation managers to lead primary research for the food service innovation, towel, tissue, and beverage teams. Projects include a mix of quantitative and qualitative methodologies and are often executed in-house. My responsibilities include research design, questionnaire and discussion guide development, programming on Qualtrics, analysis, focus group/IDI moderation, reporting, and presenting results that include business recommendations. Additionally, I frequently work in cross-functional teams with legal and marketing to earn and catalog claims and with engineering throughout new product development.Prior to joining GP, I graduated from Clemson (Summa Cum Laude) with a BS in Marketing. While at Clemson, I wrote for the school newspaper and served as a member of the IPTAY student advisory board. I'm still a member of IPTAY and write for several major Clemson sports outlets as a hobby.After graduating from Clemson, I began the Master of Marketing Research (MMR) Program at Georgia. Coming out of the MMR program in 2012, I was fortunate to start my career in research with Bellomy in Winston-Salem. There I contributed to the planning, execution, and reporting of research projects for various clients, primarily Fortune 500 CPGs. I joined Georgia-Pacific from Bellomy in July of 2014.
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Senior Research ManagerGeorgia-Pacific Llc Dec 2022 - PresentAtlanta, GaI partner with category managers and innovation leaders to oversee all primary research for GP PRO's paper towel, bath tissue, beverage, and food service innovation categories. Projects include a mix of quantitative (e.g., price cascade, MaxDiff, discrete choice) and qualitative (e.g., focus groups, IDIs, virtual text-based focus groups) methodologies. Projects are often executed in-house and include questionnaire design, programming (Qualtrics), and analysis for quantitative projects and discussion guide creation and interview/focus group moderation for qualitative projects.I also work with the category, marketing, engineering/technical, and legal teams to earn and organize marketable claims that strengthen marketing communication. -
Research ManagerGeorgia-Pacific Llc Dec 2018 - Dec 2022Atlanta, GaACCOMPLISHMENTS• Designed and executed a two-part (qual/quant) study to determine if users would notice a minor product change. Findings gave stakeholders confidence to move forward with product change leading to ~$750,000 annual savings.• Led GP PRO's COVID-19-related research for several key business verticals. Results were heavily utilized in marketing campaigns, sales sheets, and PR publications (e.g., featured by Cleaning & Maintenance Management, etc. - https://fmlink.com/articles/gp-pro-workers-hygiene-return-to-office/)• Conducted multi-phase qualitative research with janitorial staff to uncover opportunities to improve dispensers and apply engineering team's updates to assess impact and confirm the applied changes are meaningful product improvements.• Found several opportunities to pull key learning objectives of a new project into an on-going project to get answers quicker and reduce research spend, in one case by ~$100,000 (e.g., brand metrics, innovation feedback, sustainability feedback, etc.).
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Senior Research AnalystGp Pro (Georgia-Pacific Professional) Apr 2016 - Dec 2018Atlanta, GaACCOMPLISHMENTS• Planned and executed research (e.g., CLTs, restaurant observations, patron surveys, IDIs, etc.) that guided the initial design or improvement of several products including the Automated Sealing Machine, SmartStock Wrapped Cutlery, enMotion Flex Paper Towel Dispensers, and Pacific Blue Ultra Coreless Toilet Paper System.• Built and maintain database of legally-approved claims that allow marketing to leverage compelling data in collateral.• Completed research yielding several frequently used marketing claims such as 92% of customers are satisfied with GP’s installation process.
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Research AnalystGp Pro (Georgia-Pacific Professional) Jul 2014 - Apr 2016Atlanta, GaACCOMPLISHMENTS• Built a panel of over 350 GP employees for product testing that continues to provide the Insights team a method to provide rapid product feedback while saving over $10,000 per project.• Moderated in-depth interviews with end-users, distributor sales representatives, and B2B decision makers allowing GP PRO to reduce external spend with moderators.
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Contributing WriterTigernet Jul 2020 - PresentContributor for TigerNet, the oldest and largest Clemson Community online with over 145,000 members and over 50,000 news articles.https://www.tigernet.com/
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Senior WriterSb Nation Oct 2013 - PresentSenior writer and NCAA basketball editor for SB Nation's Clemson site, ShakintheSouthland.com. You can read my latest articles here: https://www.shakinthesouthland.com/authors/ryan-kantor -
Research ManagerBellomy Research May 2012 - Jul 2014Winston-Salem, Nc• Design and create research reports, typically including direct business implications, for Fortune 500 clients in CPG and utility industries• Compose written proposals• Plan and design research studies (e.g., concept-product tests, IHUT)• Compose questionnaires that focus on answering clients' research questions• Analyze and interpret statistical output from key driver, factor, TURF, and discrete choice analyses• Conduct pricing research using Van Westendorp model.• Configure respondent weighting.• Coordinate distribution of test product across dozens of field sites for central location tests• Manage and leverage panelist database• Design tab plans and use tables to effectively organize data -
Graduate AssistantTerry College Of Business Jun 2011 - May 2012Athens, Georgia• Coordinated and edited the Master of Marketing Research newsletter which is sent to alumni and board members.• Assisted in the recruitment of the 2013 MMR class.
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Marketing Intern/Jr. Account CoordinatorDefinition 6 Jan 2011 - Jun 2011• Served integral management and technical roles in launch of new Definition 6 website• Trained clients on Umbraco CMS, including one-on-one training and writing a manual• Wrote “Vision, Goals, Scope” that was signed by Philips Arena and served as foundation of project • Conducted analyses of competitors for major clients using Hitwise competitive intelligence tool• Coordinated with clients and employees to earn Gold Web Development and Silver Software Development Microsoft certifications, estimated to save $300,000 in software licenses• Managed a multi-campaign Google AdWords account • Maintained and grew company Twitter account to over 10,000 followers and Facebook page• Ran weekly analytics on company website and newsletter using Google Analytics and Exact Target -
Student Advisory Board MemberIptay Apr 2009 - May 2011• Work with Clemson’s athletic booster club in ticket distribution, promotion, game day experience
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InternTrinity Advantage May 2008 - Aug 2009• Coordinated with different companies to design brochures, create promotional DVDs, run online banner advertising, and write website content among other marketing activities• Wrote a successful employment letter intended to help a client hire more salespeople http://servicefoods.com/employment/open_letter.pdf• Wrote newsletter articles for clients which were then sent to all their customers
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RefereeClemson University Intramurals Jan 2008 - Mar 2009• Refereed Clemson 5 v. 5 intramural basketball games during Spring semesters.
Ryan Kantor Skills
Ryan Kantor Education Details
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Master Of Marketing Research
Frequently Asked Questions about Ryan Kantor
What company does Ryan Kantor work for?
Ryan Kantor works for Georgia-Pacific Llc
What is Ryan Kantor's role at the current company?
Ryan Kantor's current role is Sr. Research Manager at GP PRO (Georgia-Pacific Professional).
What is Ryan Kantor's email address?
Ryan Kantor's email address is ry****@****hoo.com
What is Ryan Kantor's direct phone number?
Ryan Kantor's direct phone number is +3933571*****
What schools did Ryan Kantor attend?
Ryan Kantor attended University Of Georgia - Terry College Of Business, Clemson University - College Of Business And Behavioral Science.
What skills is Ryan Kantor known for?
Ryan Kantor has skills like Marketing Research, Social Media, Survey Design, Spss, Social Media Marketing, Google Adwords, Microsoft Excel, Powerpoint, Report Writing, Business Writing, Factor Analysis, Key Driver Analysis.
Who are Ryan Kantor's colleagues?
Ryan Kantor's colleagues are Chuck Ozment, Rick Wallace, Jennifer Ballard, Larry Johnson, Kevin Heaton, Gary B., Walt Goldston.
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Ryan Kantor
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Ryan Kantor
Area Manager At Amazon | Applied Analytics Master'S Student At Boston CollegeLand O' Lakes, Fl -
Ryan Kantor
Chicago, Il4svoco.com, lazard.com, indiana.edu, gmail.com3 +131226XXXXX
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