Content Manager
CurrentAs Content Marketing Manager in a small marketing team, I create all content marketing collateral and strategy. This includes maintaining the blog and social editorial calendars, emails, on-page and Google Search SEO optimization, website content, case studies, newsletters, and more. I have most recently led the content campaign for a new feature rollout to Optigo Visual Networks and the planning and development of all sales and marketing content for a new product.Since May 2024, I've been able to bring several major wins to Optigo Networks' TOFU metrics, including a 382% increase in direct traffic to the website, a 351% increase in new website sessions from social media, and a 1223% increase in Google search results, leading to a 617% increase in impressions and a 518% increase in click-throughs.