Lead strategist for Odwalla, TOYOTA and Checkers/Rally's. Oversee thinking and development of campaign activities including advertising strategy, social media strategy, and broad business and marketing council.

Oversee the creative process for Hill + Knowlton Strategies, New York. Created the position and developed a proprietary process ensuring smart, creative thinking for new business and existing client initiatives. Work primarily in the consumer space but provide council throughout agency - nationally and internationally - in spaces including tech, entertainment, sports, and corporate. Primary client initiatives include - Dos Equis, Pringles, PGA, Adidas, Campbell's, and many more.

Manage day-to-day activities for Dos Equis national PR account. Primarily responsible for driving results across PR and social media platforms, Responsibilities include creative concept and overall marketing plan development, allocation of team roles and responsibilities, budget creation and management, integration with partner agencies across platforms including, advertising, sponsorships, events, media placements; Support and manage accounts and teams across consumer marketing practice with… Show more Manage day-to-day activities for Dos Equis national PR account. Primarily responsible for driving results across PR and social media platforms, Responsibilities include creative concept and overall marketing plan development, allocation of team roles and responsibilities, budget creation and management, integration with partner agencies across platforms including, advertising, sponsorships, events, media placements; Support and manage accounts and teams across consumer marketing practice with emphasis on digital and social media; Primary lead in creative concept development for existing clients and new business endeavors; Provide Word of Mouth Marketing council to agency as a whole across disciplines including entertainment, health care, technology, and consumer brands; Develop social media strategies and Word of Mouth marketing support for clients including Dolby, Michelin, Pringles and more Show less

Support and manage Social Media efforts for high-profile consumer brands including Sears, Kmart, Schiff, and Transitions SOLFX; Develop strategic social media campaigns to drive Word of Mouth and brand loyalty; Craft new business materials integrating social media and Word of Mouth triggers into larger marketing concepts; Manage client communication and ensure client understands value and strategy behind social media concepts; manage social media team of various levels including AE and SAE;… Show more Support and manage Social Media efforts for high-profile consumer brands including Sears, Kmart, Schiff, and Transitions SOLFX; Develop strategic social media campaigns to drive Word of Mouth and brand loyalty; Craft new business materials integrating social media and Word of Mouth triggers into larger marketing concepts; Manage client communication and ensure client understands value and strategy behind social media concepts; manage social media team of various levels including AE and SAE; Integrate Word of Mouth and social media strategies into traditional public relations efforts; build reputation and pitch relevant stories to database of online bloggers, communities and outlets Show less

Launched and led public relations and Word of Mouth marketing department within agency; Solely responsible for executing and integrating all PR and WOM activities for clients including the Goodwill franchise, Resolution Copper Mining, Phoenix Sky Harbor Airport, Water – Use It Wisely and more. Day to day activities included executing traditional PR, social media, event planning and execution, evangelist marketing, grassroots marketing, buzz marketing, viral marketing, brand blogging and more;… Show more Launched and led public relations and Word of Mouth marketing department within agency; Solely responsible for executing and integrating all PR and WOM activities for clients including the Goodwill franchise, Resolution Copper Mining, Phoenix Sky Harbor Airport, Water – Use It Wisely and more. Day to day activities included executing traditional PR, social media, event planning and execution, evangelist marketing, grassroots marketing, buzz marketing, viral marketing, brand blogging and more; Built annual strategic plans and budgets; Developed PR and WOM new business materials; Responded to relevant new business inquiries; Presented PR and WOM activities to clients and new business contacts Show less

Secured publicity for local and national clients in national media including The Today Show, The New York Times, The Los Angeles Times, The Arizona Republic, every local news channel, blogs and many more; Developed excellent relationships with media; Created strategic story angles, Drafted news releases and pitched media to support business goals; Developed and drafted annual PR plans for local and national clients in support of business goals; Presented PR and integrated marketing plans for a… Show more Secured publicity for local and national clients in national media including The Today Show, The New York Times, The Los Angeles Times, The Arizona Republic, every local news channel, blogs and many more; Developed excellent relationships with media; Created strategic story angles, Drafted news releases and pitched media to support business goals; Developed and drafted annual PR plans for local and national clients in support of business goals; Presented PR and integrated marketing plans for a variety of clients; Planned and executed events for a variety of clients including retail, entertainment, law and real estate; Quickly stepped in to co-lead PR department to fill unexpected void; Won two industry awards for Phoenix area PR initiatives Show less